Escolar Documentos
Profissional Documentos
Cultura Documentos
BIPIN KR CHAUBEY JITENDRA TIWARI KRISHNA KUMAR WFA/ISA - Global Advertiser PUNEET SRIVASTAV Conference
Introduction
Indian Telecom Network is 5th largest network in the world.
934 million GSM&CDMA Connection in INDIA.
The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.
Vodafone
Vodafone is a mobile network operator headquartered in Berkshire, England, UK. It is the largest mobile telecommunications network company in the world.
UNIVERSAL COMPETITORS
ORANGE T-MOBILE INTERNATIONAL TELEFONICA02EUROPE
Cont...
Services Postpaid Connection Prepaid Connection World Calling Cards Handy phone Broadband
Products
Prepaid Cell phone connection Prepaid recharge card Top - ups Vodafone Postpaid Calling Cards Vodafone PCO Vodafone Handy phone
Service Section
Tunes & Downloads Entertainment Sports Devotional News & updates Astrology
PRICE
Vodafone wants to make its service accessible to all. Offers various pricing structure to different customer groups. Monthly price plans are available. Rewards on the usage
Vodafone covers almost 75% of its operational area. Vodafone operates its own stores. It also sells through independent retailers.
Customers are able to see and handle products they are considering buying. People are on hand to ensure customers needs are matched with the right product and to explain the different options available.
PLACE
PROMOTION
Above the line: Advertising on TV, magazines, via internet and on bill boards. Below the line: Special offer promotions. Vodafones stores, its products and all its staff project the brand image. Public relations by its press releases
People:
Fun is incorporated in the work life of employees of Vodafone. Empowerment and career development go simultaneously with all opportunities in Vodafone. It provides a dynamic environment and challenging opportunities to its employees. Awards & Recognition . Moreover it aims to reach the maximum number of people. It includes all the stake holders of Vodafone.
Process:
Method and Sequence in Service Creation and Delivery Vodafone provides a wide variety of services in mobile communication and other value added services by adopting an easy-to-use customer friendly approach. All information about its basic and other valued services and various promotional offers can be availed through a unique customer care number 198 which can be dialed from anywhere in India.
Physical evidence:
Physical Evidence is the element which allows the consumer again to make judgments on the organization. The most important physical evidence of for the Vodafone is its existing customer base. Existence of the customer care centers across the country, Vodafone mini stores that are small in size but big in service Vodafone stores; Vodafone outlets are all a part of the physical evidence that facilitate the customer judge the service. Designing the Services cape and providing tangible evidence of service performances.
Strength:
1.One of the most popular cellular service provider in India 2.One of the largest Telecom operator in the world 3.Only Indian operator, with VSNL, that has an international submarine cable 4.High brand visibility 5.Strong advertising with Zoo Zoo concept 6.Tieup with international sports like Formula One
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability 4.Competitors Promotional strategy
Service quality spec. Caller tunes services are renewal automatically Not have experts at CCE desk. Smaller spaces at mini stores.
Supervisory system
External communication