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  • Prepared By:-: Sukaran Gupta Sandeep Nishant Vineet Rashi

    Enviado por

    Rashi Sharma
    155 visualizações6 páginas
    Shahid Kapoor and Priyanka Chopra used as Brand Ambassadors. "One Nescafe, many coffees" communicates variety on offer. "Know your neighbor" page on Facebook won award for being the fastest growing page.

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    Título original

    Nescafe Bru

    Direitos autorais

    © Attribution Non-Commercial (BY-NC)

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    PPTX, PDF, TXT ou leia online no Scribd

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    Shahid Kapoor and Priyanka Chopra used as Brand Ambassadors. "One Nescafe, many coffees" communicates variety on offer. "Know your neighbor" page on Facebook won award for being the fastest growing page.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    155 visualizações6 páginas

    Prepared By:-: Sukaran Gupta Sandeep Nishant Vineet Rashi

    Enviado por

    Rashi Sharma
    Shahid Kapoor and Priyanka Chopra used as Brand Ambassadors. "One Nescafe, many coffees" communicates variety on offer. "Know your neighbor" page on Facebook won award for being the fastest growing page.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 6

    Prepared By:Sukaran Gupta Sandeep Nishant Vineet Rashi

    Positioning Coffee that makes special moments


    of genuine warmth and Happiness.

    Bru se hoti hain khushiyaan shuru


    A flavor for every taste pallate

    Ads designed keeping in mind intrinsic qualities of product : Bru Lite- Light moments shared by friends Bru Gold- Living life 100% Bru Exotica- keeping in mind individualistic coffee drinking experience.

    Brand Image- perceived


    young and glamorous like the beverage.

    Shahid Kapoor and Priyanka Chopra used as Brand Ambassadors

    Bru World Cafes

    Positioning 100% pure coffee made from the

    finest coffee beans. One Nescafe, many coffees communicates variety on offer. Its time you started targeted at non coffee drinkers.

    Targeted at Educated Youth and create a bond with the youth.

    To mass market the brand in target age group

    Deepika Padukone and Purab Kohli used as Brand Ambassadors

    Know your Neighbor page on Facebook won award for being the fastest growing pagethus it is able to engage the audience.

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