ABOUT THE AUTHOR

PRESENTATION FLOW

ABOUT KONOSUKE MATSUSHITA BIRTH OF BOOK

STRUCTURE OF THE BOOK

LEARNINGS RECOMMENDATIONS

 John P. Kotter is internationally known and

ABOUT THE AUTHOR

widely regarded as the foremost speaker on

the topics of Leadership and Change
Kotter has authored 18 books, twelve of them

bestsellers
Some of the popular books are Leadership

Factor", "Power and Influence

 He graduated from the Massachusetts Institute of

Educational Profile

Technology (MIT) with an Bachelor of Science in Electrical

Engineering and Computer Science

Master of Science from MIT in 1970, then a Doctor of

Business Administration from Harvard Business School

He joined the Harvard Business School faculty in 1972

and was given tenure and a full professorship in 1980.

ABOUT KONOSUKE MATSUSHITA

ABOUT KONOSUKE MATSUSHITA

Konosuke Matsushita was born on November 27, 1894 in

Wakayama prefecture
He had faced lot of turmoil in his childhood and later on

became a highly successful entrepreneur, founding Matsushita Electric Corporation( which later on became Panasonic)
For many Japanese he is known as God of Management Post retirement he became a philosopher and educator

 Grand Cordon of the Order of the Rising Sun Grand Cordon of the Order of the Paulownia Flowers Knight Commander of the Order of the Defender of

Awards

the Realm (Panglima Mangku Negara which carries the title "Tan Sri")
Medal with Blue Ribbon Achievements in Public

services
Medal with Dark Blue Ribbon Financial

contribution

BIRTH OF BOOK

Author, an HBS faculty specializing in leadership

wanted to write biography of a business leader

The author was asked to take the position of

professor of leadership and he was told about Matsushitha

STRUCTURE OF THE BOOK

Phase1

Student

Phase2

Merchant Entrepreneur
Business Leader

Phase3

Phase4

Institutional Leader
Philosopher and Educator

Phase5

STRUCTURE OF THE BOOK

Phase 1 Student
Personal loss

Toiling at a tender age

The rise of KM

STRUCTURE OF THE BOOK

Phase 2 Merchant Entrepreneur

Risk taking

Unconventional Strategies Use of emerging

technological capabilities to satisfy customer

needs providing products better or cheaper

than industry norm

STRUCTURE OF THE BOOK

Phase 3 Business Leader

Mission for the corporation
The new mission also connected the goals to the

very basic human values

Trip to Osaka

Creating divisional system

Assigning functional Structure

World war II

STRUCTURE OF THE BOOK

Phase 4 Institutional Leader

Comeback post World War II

MEI goes global

Not resting on laurels

STRUCTURE OF THE BOOK

Phase 5 Philosopher and Educator

Study of human nature
PHP institute Educate and mobilize people at the later stages

Books and Philanthropies Educating for leadership

MIGM

 Fighting against all odds Sensible risks brings returns

LEARNINGS

Zeal and motivation the pillars of

entrepreneurship
Mistakes make you better Spirituality makes life worthwhile Leading by example

Customer Centric
Employees are Kings

 Marketers Perspective - Customer focus is very

essential, Mass Marketing

LEARNINGS

Economist Perspective Economies of scale

Operations Perspective - Mass Production

HR perspective Concern for employees

Above all Leadership

RECOMMENDATIONS