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Nestle is the largest food and nutrition companies in the world, founded and headquartered in Vevey, Switzerland. Nestl originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lacte Henri Nestl Company, which was founded in 1866 by Henri Nestle. Henri nestle developed a milk based baby food and soon began marketing it was the first product of nestle.
Products of Nestle
What is the brand name that comes to your mind when, you hear the word NOODLES?
STPD Analysis
Segmentation: Based on lifestyle and habits of urban families. Targeting: Kids, office goers. Positioning: with statements as 2 minute noodles and easy to cook, good to eat. Differentiation: taste, flavours, packaging.
Hurdles faced
Competition increase in noodle segments:-Top Ramen - Indo Nissan (Japanese Co.) New product launched in market but failed: Dal Atta Noodles Sambhar flavour. Maggi launched some new products under their brand but these products were not successful: Ketchups, Soups, Tastemakers, etc.
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