Use Social Media To Promote Your Greatest Brand YOU

SBA Womens Lunch & Learn
Use Social Media to Promote your Greatest Brand YOU Angela Rosas @AngelaRunsAmuck Facebook.com/ProAngelaRos as
#SBAPromoU
- @AngelaRunsAmuck
Use the Hashtag #SBAPromoU when referring to this workshop on Twitter
Follow #SBAPromoU to follow the Twitter conversation
Ask questions via Twitter using #SBAPromoU
Find new people to follow using #SBAPromoU
A. Rosas- @AngelaRunsAmuck
Sept. 2012
You Are Searchable

Know whats out there about YOU.
Google Yourself
Sept. 2012
The good, the bad, and the ugly
You may find:

Less than desirable images Things others shared Comments you wished you hadnt made Sites you wished you hadnt joined Links you wished you hadnt Liked
Sept. 2012
The Solution
Contact the search engine Google

Contact the Host Create NEW content (and bury the old)
Change your ways
Sept. 2012
Basic Social Media Etiquette:

If you dont know someone, dont friend them.
Behave online as you would offline.
Respect the privacy of other's online information.
Share, but don't overshare.
Social Media is an electronic "papertrail."
Sept. 2012
Social Media
It too is searchable and that is a good thing!
Social Media & Business

Allow individuals / businesses to connect with companies, brands and the people behind the brands! Connect with customers and potential customers
Connect with those in your industry Share information Gather market intelligence and insights
9 A. Rosas- @AngelaRunsAmuck Sept. 2012
Social Media & Self-Promotion

Allow you to showcase your talents
Provide a platform for you to brand yourself publically

Give customers, head-hunters, companies, and industry professionals direct access to you Gives you access to continued education in your field
Promote Your Brand

YOU.
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Sept. 2012
What is a Brand?
A brand is NOT just a logo it is how customers view your business, YOU.
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Sept. 2012
What is YOUR Brand?
Values
Vision
Mission
Education Experiences Accomplishments
What makes you YOU? What expertise do YOU have to offer? How do you want customers / clients to view you?
13
Sept. 2012
Youre not you companys logo

Insurance Agent Restaurant Bartender Cosmetology Hairstylist News Reporter
Business
You
Social Media opens up the lines of communication and helps builds relationships and trust
Customer
14
Sept. 2012
Become the Expert, via Social Media

Promote your BRAND hide the rest.
Social Media Privacy & Promoting
LinkedIn
Facebook
Privacy Navigating
Twitter
Google+
Promoting
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Sept. 2012
LinkedIn Basics
Complete Profile
Connect
Professional Headline
Build Connections
Brand
Build Relationships
Alumni Colleagues Friends / Family
Recommendations
Request them Give them
Share
Create Content
* Tip Its about who THEY know.

LinkedIn - Privacy
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Sept. 2012
LinkedIn Profile
19
Sept. 2012
LinkedIn Promoting
Status Updates Join / Participate in Groups Ask/ Answer Questions Connect with People in your industry Follow the Businesses youd like to connect with
Showcase your talents
20
Sept. 2012
LinkedIn Groups
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Sept. 2012
LinkedIn linkedin.com/answers
22
Sept. 2012
Facebook Basics
Facebook Profile
Public vs. Private
Connect
Build Connections
Alumni Colleagues Friends / Family
Brand
Build Relationships
Like Businesses Engage

23
Share
Create Content
Sept. 2012
Facebook Profile Personal & Private
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Sept. 2012
Facebook Promoting
Build relationships with connections

Reach out Participate on pages Connect with People in your industry (if public)
Create a Professional Page

YOUR brand YOUR content YOUR expertise
Facebook Page
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Sept. 2012
Facebook Page: About
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Sept. 2012
Twitter is a place to collect and share content and information in real-time.
28
Sept. 2012
Twitter Basics
Complete Profile
Links Keywords Hashtags
Connect
Brand
Build Relationships
Follow
Friends/Family Businesses Professionals Anyone that interests you
Share
Create Content
Create Lists
Twitter Profile
Twitter is searchable.
Use keywords and hashtags for whom/what you are targeting.
30
Sept. 2012
Twitter Wild West

Public Profile
Follow what interests you
Participate
Basic Goals
Build relevant network Engage Gain followers
Be yourself
You are what you tweet
Advanced Goals
Use hashtags / keywords Share relevant links Become the expert
Power in Strangers
Industry Professional Businesses Customers
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Sept. 2012
Twitter Content
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Sept. 2012
Twitter Promoting
Showcase your talents
Share relevant content / links Share your own content become the expert
Engage
Join / participate in conversations Ask / answer questions Connect with people in your industry
Get Shared!!!
Retweets Mentions
Twitter #Sacramento
34
Sept. 2012
Google Basics
Complete Profile
Links Keywords
Brand Connect
Circle
Friends/Family Businesses Professionals Anyone that interests you
Build Relationships
Share
Create Content
Create Circles (groups)
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Sept. 2012
Google.com/dashboard
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Sept. 2012
Google+
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Sept. 2012
Google+
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Sept. 2012
Social Media Promoting

Social Media Profiles
Display your professional side, your brand Treat your profiles as a Blog Notes Photos Feeds Promote your Profiles Ask friends / family to like, share, retweet, circle Add links to you email signature line Interact using your PUBLIC profiles
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Sept. 2012
Brand Promotion Tips
Showcase Create a Blog Share via Social / Bookmarking
Hierarchy of links Be a master of few Searchable on all Connect Social Media Sites
Share your sites Email signature One stop-shop (About.me)
40
Sept. 2012
41
Sept. 2012
#TakeAway
Youre going to Keep your private life, private (and billboard friendly). Control your image, control your brand. Dont be afraid to be real builds relationships. Be searchable! Showcase yourself.
be Googled
Take Advantage of Social Media
More followers, the more your professional network will grow. Research businesses, managers, and industry professionals. Build REAL relationships. Be the expert or at least share like one! Stay up to date with industry news and trends.
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Sept. 2012
Make your reputation and keep it
Reputations based on substance are the ones that have always endured.
Baltasar Gracin
43
Sept. 2012
The End
@AngelaRunsAmuck

Use Social Media To Promote Your Greatest Brand YOU

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Use Social Media To Promote Your Greatest Brand YOU

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SBA Womens Lunch & Learn

Use the Hashtag #SBAPromoU when referring to this workshop on Twitter

Follow #SBAPromoU to follow the Twitter conversation

Ask questions via Twitter using #SBAPromoU

Find new people to follow using #SBAPromoU

You Are Searchable

The good, the bad, and the ugly

You may find:

Contact the search engine Google

Change your ways

Basic Social Media Etiquette:

Behave online as you would offline.

Respect the privacy of other's online information.

Share, but don't overshare.

Social Media is an electronic "papertrail."

Social Media & Business

Social Media & Self-Promotion

Provide a platform for you to brand yourself publically

Promote Your Brand

What is YOUR Brand?

Education Experiences Accomplishments

Youre not you companys logo

Become the Expert, via Social Media

Social Media Privacy & Promoting

Alumni Colleagues Friends / Family

* Tip Its about who THEY know.

Showcase your talents

Like Businesses Engage

Facebook Profile Personal & Private

Build relationships with connections

Create a Professional Page

Facebook Page: About

Twitter is a place to collect and share content and information in real-time.

Twitter Wild West

Create Circles (groups)

Social Media Promoting

Brand Promotion Tips

Showcase Create a Blog Share via Social / Bookmarking

Share your sites Email signature One stop-shop (About.me)

Take Advantage of Social Media

Make your reputation and keep it

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