Escolar Documentos
Profissional Documentos
Cultura Documentos
INTRODUCTION
The Tata Nano is a low-cost, rear- engined,Four-passenger city car built by the Indian company Tata Motors. And is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009.
.
The nickname, "one-lakh car" is due to the Nano's low price point, near 100,000 (one lakh rupees). At its launch the Nano was available in three trim levels:
the basic Std priced at Rs.123,000 has no extras; the deluxe Cx at Rs.151,000 has air conditioning; the luxury Lx at Rs.172,000 has air conditioning and power windows
TATA NANO 2
RESEARCH METHODOLOGY
Sampling unit CUSTOMER OF NANO Method of primary data collection Questionnaire Sample size -50 respondents
TATA NANO
TATA NANO
GENDER
44% 56%
MALE
Out of total customers surveyed 56% are males and 44% are females
TATA NANO 5
AGE
6% 32%
16%
46%
ABOVE 60
Out of total customer surveyed 46% lies in age limit of 15-25, 32% lies in age limit of 26 40, 16% lies in 40-60 & 6% lies in age group of Above 60.
TATA NANO 6
OCCUPATION
Out of total customers surveyed 48% are serviceman, 30% are student & 22% are businessman
TATA NANO 7
MARITAL STATUS
42%
SINGLE
MARRIED 58%
Out of total customers surveyed 58% are married and 42% are single
TATA NANO
46% 54%
NANO BIKE
Out of total customers surveyed 54% customer will now prefer to buy NANO over BIKE and 46% will now prefer to buy BIKE over NANO.
TATA NANO 9
FEATURES
45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
42%
MILEGA
DESIGN
INTERIOR SPACE
ALL
CANT SAY
Out of total customers surveyed ,42% considers DESIGN as the best feature, and 26% considers MILEAGE the best,6% considers INTERIOR SPACE best ,16% says all the above features are good in the car.
TATA NANO 10
COLOUR
30% 25% 20% 15% 10% 5% 0%
26% 30% 18% 8% 4% COLOUR
14%
Out of total customers surveyed 30% has IVORY WHITE,26% has LUNAR SILVER,18% has SUNSHINE YELLOW, 14% has RACING RED,8% has SUMMER BLUE and 4% has CHAMPAGNE GOLD
TATA NANO
11
PURPOSE
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% FOR CHILDREN AS FAMILY CAR PURPOSE 82%
18%
0% TAXI
Out of total customers surveyed 82% bought it as FAMILY CAR for shopping, going to office and 18% for their CHILDREN ,and 0% for using it as a TAXI
TATA NANO
12
PEOPLE'S CAR
42% YES NO
58%
Out of total customers surveyed 58% are proud to say it is PEOPLES CAR and 42% are NOT
TATA NANO 13
MILEAGE
60% 50% 40% 48%
30%
20% 10% 0% LOW AVERAGE 16%
28%
MILEAGE
BETTER
Out of total customers surveyed 48% consider it has AVERAGE mileage , 28% says it has BETTER ,16% consider it has LOW mileage.
TATA NANO 14
TRUST ON SAFETY
50% 48%
40% 30%
20% 10% 0% HAVE DONT HAVE CANT SAY 24% 28%
TRUST ON SAFETY
Out of total customers surveyed 48% DONT HAVE trust on safety measures of NANO and 24% HAVE.
TATA NANO
15
COMFORT
60% 50% 40% 30% 20% 10% 0% LOW AVERAGE BETTER Out of total customers surveyed 22% considers it is VERY COMFORTABLE, 28% considers it AVERAGE ,36% feels it has comfort level LESS THAN AVERAGE and 14% considers it is NOT AT TATA NANO 16 ALL COMFORTABLE. 16% 28% COMFORT LEVEL 48%
SERVICE SATISFACTION
50% 40% 30% 20% 10% 0% 42% 18% 26% 14%
SERVICE SATISFACTION
Out of total customers surveyed 18% are FULLY SATISFIED , 26% says they have AVERAGE satisfaction level ,42% says they have LESS THAN AVERAGE satisfaction level, and 14% are VERY DISAPPOINTED by SERVICES.
TATA NANO 17
GREAT CONCEPT
BAD IDEA 96%
Out of total customers surveyed 96% considered it is BAD IDEA and 4% it as GOOD IDEA
TATA NANO 18
CONCLUSION
Customer of TATA NANO doesnt want it to run as a taxi. They consider nano as FAMILY CAR Customers are not satisfied with the SERVICE and SAFETY. Average %age of customers feels ,it is a comfortable car and have average MILEAGE. More than half of the customer feels proud to be associated with tata nano.
TATA NANO 19
SUGGESTION
As TATA NANO research goes in wrong direction in safety measures and servicing area. So it is suggested by us to company to provide good safety measures to the consumer because safety comes first .and suggest them to improve standard in service of their car.
TATA NANO
20
TATA NANO
21