A name synonymous with Content with power

A name steeped in social and political renaissance

A name acclaimed by critics and populists

Presenting PRAKASH JHAs new vision

A channel which is a revolution

A news and entertainment channel

A first of its kind in India

Raison detre Maurya Prakash Jha being born in West Champaran, Bihar and his passion for Political and socio political genre launched Maurya to provide fast, localized, entertaining and relevant content to the viewers of Bihar, Jharkhand, Uttarakhand and U t t a r P r a d e s h

Beating competition in just 11 months of launch

Already 3.4

times the share of Aaj Tak

2.1 times the size of India TV

Is way ahead of Bindass/ Sahara One and Star Utsav Is already reached 83% size of Star One

Maurya has defined its own Prime-time,

with virtually no competition

It controls the first media engagement of the day, even before the daily newspaper

And Maurya comes to you at a low CPRP

Overview to Maurya
Maurya is a news and entertainment channel It is by the people, for the people and of the

people of Bihar
The only channel which is based out of Bihar

(headquartered in Patna)
It has the highest ratio of local news/ current

affair of Bihar & Jharkhand as compared to any other national or regional channel (70:30)
Its entertainment content is enhanced by

content rich soaps like Bahubali, Chalte Chalte, Musafir Jayega kahan, etc

Maurya distribution and coverage

Bihar
Maurya is available in the prime-band across

Bihar and Jharkhand

JHARKHAND

It is continuously enhancing its distribution for

better coverage in the rural areas

To cover deep down the markets of Bihar and

Jharkhand it is currently focusing on building its distribution through the cable operators

In fact recently it has achieved its objective of being the first regional channel to be beamed by cable operators Maurya will also be available soon through DTH platforms Maurya is currently increasing footprints to cover entire UP

UTTAR PRADESH

Maurya Programming
Maurya has the highest number of reporters and

OB Vans in Bihar & Jharkhand as compared to any other national or regional news channel. The programming being

Morning & Late morning: The people of Bihar & Jharkhand wake with Khabar6 Bajiya (the first news bulletin of the day) and the audience trickles down to Garam Chai at 7 am which is news + entertainment program. Mornings on Maurya is a mix of news and current affairs sprinkled with entertainment and sports
Afternoon: News + light hearted programs targeting the housewives like Total Filmi/ Saas Bahu and repeats of primetime serials

Evening & Primetime: Back to news starting with Bihar Reporter at 7 pm. Followed by Maurya at 8 pm (current affairs). Key channel driver serials at 9 pm like Bahubali, Dil ki Baat and Chalte Chalte which helps keep the audience glued to Maurya right till late at night with a mix of news, current affairs & entertainment

channel clipping

The current and upcoming channel drivers

Bahubali Sunaina Mungerilal ke haseen sapne

channel clipping

The growth story and numbers

Maurya: Average weekly GRPs Quarter-wise

Consistent growth of the channel from its launch in Feb 10. Opportunity for brands to tie in an annual deal at lower rates in a high growth channel

GRPs
40 35 30 25 20 15 11 10 5 0 Jan - Mar Apr - Jun 4

Maurya - GRPS
37

28

29

July-Sep

Oct-Dec

Jan'11
Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Jan 11: Wk1 & 2; 26th Dec 10 8th Jan 11

News Channel Shares in Bihar : Maurya Vs National Hindi news

Maurya ranks as # 2 channel when compared to national news in Bihar 3.4 times the share of Aaj Tak, 2.1 times India TV
Live India 6% NDTV India Aaj Tak 5% 5%

News 24 8% India TV 8%

DD News 3% Zee News 2%

IBN 7 11% TEZ 15% Star News 20%

Maurya 17%

Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Period: Wk1 & 2; 26th Dec 10 8th Jan 11

Maurya Vs Key GEC 2 channels

Maurya is already 83% size of Star One and 76% of Sab TV It is way ahead of Bindass/ Sahara One and Star Utsav

GRPs

Maurya

Sab 49

Star One

Bindass

Sahara One

Star Utsav

45 45 37

30

17 15 15

2 0 Maurya Sab Star One Bindass Sahara One Star Utsav

Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Period: Wk1 & 2; 26th Dec 10 8th Jan 11

Target Audience Profiling: Mauya Vs Mahuaa TV

Maurya profile matches with Videocon demographics.Maurya skewed towards Males; upper SEC and younger audiences Vs Mahuaa skew is towards Females and older age groups
Channels ==>

Maurya
GRPs 28 33 20 34 27 32 56 20 19 14 Index

Mahuaa TV
GRPs 102 97 109 93 127 152 112 176 55 42 Index

Bihar 1mn+
4 + Yrs Males Females 15-24 yrs 25-44 yrs 45+yrs SEC A SEC B SEC C SEC D/E

121 73 124 97 116 202 74 69 51

94 107 91 124 148 109 172 54 41

Source: TAM Market : Bihar 1mn+ Period : 26dec-8jan11

GRPs by day-part: Maurya Vs Key news channels

Maurya is leaps and bounds ahead of #2 channel in mornings and prime-time amongst key news channels
Maurya Star News TEZ Zee News India TV Live India IBN 7 Aaj Tak NDTV India

Maurya : Lead channel in Morning and Prime

Morning : 05-08 hrs

0 Morning Late Morning Aftrnoon Early Prime Prime

Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Period: Wk1 & 2; 26th Dec 10 8th Jan 11

Late Morning : 08-12 hrs Afternoon : 12-1630 hrs Early Prime : 1630-20 hrs Prime : 20-24 hrs Late Night : 24-5 hrs

GRPs by day-part: Maurya Vs Key GEC2 channels

Maurya is again the lead channel in mornings and prime-time as compared to key GEC 2 channels
Maurya Bindass SAB Sahara One Star One Star Utsav

25

Maurya : Lead channel in Morning and Prime

20

15

10

Morning : 05-08 hrs

0 Morning Late Morning Aftrnoon Early Prime Prime

Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Period: Wk1 & 2; 26th Dec 10 8th Jan 11

Late Morning : 08-12 hrs Afternoon : 12-1630 hrs Early Prime : 1630-20 hrs Prime : 20-24 hrs Late Night : 24-5 hrs

Maurya News Time-band wise TVRs (Morning)

Maurya is the first engagement that the audience has (early morning slot), it catches the audience in a fresh state-of-mind. Starts getting viewer-ship at 5 am in the morning at peaks at Bihar6bajiye at 6 am Opportunity for brand to interact with audience even before they read the newspaper Maurya TVRs
1.5

1.2

0.9

0.6

0.3

0.0
5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30

Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Period: Wk1 & 2; 26th Dec 10 8th Jan 11

Top 10 Programs in Maurya Vs key news channels

In the same time-band, 10 out of 12 programs in Maurya deliver highest TVRs as compared to any other news channel in Bihar

Maurya Programmes Maurya 8 PM II Bahubali Maurya 8 PM I Law & Order (Live) News/ Hum Sab Bihar Reporter Serials News of Jharkhand Total Filmi Jurm ka Jaal R
Khabar Dupahri

Avg TVR Time Band Aaj Tak IBN 7 India TV Live India Maurya NDTV India
20:30 21:00 20:00 21:30 11:00 19:00 13:30 19:30 12:30 10:30 13:00 6:00 0.05 0.04 0.05 0.09 0.07 0.01 0.04 0.03 0.00 0.04 0.02 0.00 0.16 0.41 0.27 0.42 0.06 0.04 0.03 0.23 0.04 0.10 0.03 0.00 0.07 0.21 0.13 0.20 0.01 0.06 0.09 0.08 0.05 0.12 0.03 0.00 0.03 0.27 0.06 0.13 0.03 0.05 0.04 0.06 0.02 0.03 0.01 0.01 0.49 0.41 0.32 0.29 0.27 0.25 0.21 0.19 0.19 0.18 0.18 0.17 0.05 0.06 0.11 0.36 0.00 0.01 0.04 0.03 0.02 0.00 0.01 0.01

News 24
0.21 0.14 0.19 0.21 0.01 0.09 0.04 0.08 0.09 0.00 0.04 0.03

Star News
0.08 0.14 0.05 0.16 0.02 0.09 0.13 0.17 0.08 0.02 0.05 0.01

TEZ
0.09 0.23 0.13 0.43 0.11 0.07 0.09 0.13 0.13 0.02 0.14 0.08

Zee News
0.00 0.02 0.03 0.05 0.00 0.05 0.02 0.07 0.03 0.01 0.00 0.00

Khabar 6 Bajiya

Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Period: Wk1 & 2; 26th Dec 10 8th Jan 11

Top 10 Programs in Maurya Vs key GEC 2 channels

In the same time-band, 5 out of 12 programs in Maurya deliver highest TVRs as compared to any other GEC 2 channel in Bihar
Maurya Programmes Maurya 8 PM II Bahubali Maurya 8 PM I Law & Order (Live) News/ Hum Sab Bihar Reporter Serials News of Jharkhand Total Filmi Jurm ka Jaal R
Khabar Dupahri

Time Band Bindass Maurya

20:30 21:00 20:00 21:30 11:00 19:00 13:30 19:30 12:30 10:30 13:00 6:00 0.04 0.01 0.02 0.01 0.15 0.31 0.05 0.14 0.13 0.17 0.07 0.01 0.49 0.41 0.32 0.29 0.27 0.25 0.21 0.19 0.19 0.18 0.18 0.17

Avg TVR SAB Sahara One

0.74 0.11 0.28 0.08 0.28 0.15 0.42 0.18 0.17 0.19 0.30 0.00 0.00 0.05 0.08 0.02 0.02 0.04 0.07 0.07 0.14 0.08 0.05 0.00

Star One
0.12 0.05 0.05 0.08 0.07 0.11 0.55 0.11 0.21 0.06 0.25 0.00

Star Utsav
0.00 0.00 0.00 0.00 0.00 0.03 0.00 0.02 0.00 0.00 0.00 0.00

Khabar 6 Bajiya

Source: TAM Market : Bihar 1mn+ TG:AA,15+ yrs+ SEC : ABC, CS hhs Period: Wk1 & 2; 26th Dec 10 8th Jan 11

Where does it fit in your TV plans?

Innovation possible on the channel

Aston Band Branding of Maurya Special News Text headline Branding / Water mark Branding of Total Film segment Branding of Weather Report Branding of Sport Special

Branding of Sensex report

Branding of Saas Ki Chowk Bahu ka Tadka programme

Thank-You