Chhota Bheem Licensing and Merchandising Presents GREEN GOLD STORE FRANCHISE

June-2011

A Success Story

Chhota Bheem:
A Success Story

2D animated TV Series 108 episodes X 22min

Chhota Bheem Key Statistics

Chhota Bheem rated as # 1 kids show from India: around 108 episodes aired so far and the show is running successfully for almost 3 years.

Chhota Bheem has won over millions of viewers with his fun-loving nature and adventurous spirit.

As per Pogo TV, Chhota Bheem helped the channel to reach the market leading share of 9% during its air time.

According to a news paper report, Chhota Bheem is helping Pogo TV to generate 25% of their total channel revenue.

A Success Story

Winner of Golden Cursor Award for Best Animated TV Series in 2009 and winner of Dada Saheb Phalke Award 2011 for best professional animation category.

Continue...
Chhota Bheem is the only show from India proven itself as a merchandising brand with a range of products such as Comics, DVDs, Apparel, Back to School,Gifts and Stationary

Chhota Bheem is ranked as #1 in kids favorite character ranking study Small Wonders conducted by Ormax Media* in India.

Chhota Bheem who leads by a huge gap of 37% in this track (April 2011), is followed by Doraemon and Jerry at No 2 & 3 positions respectively.

A Success Story

Chhota Bheem:

First Indian Kids

A Success Story

TV show proven as a Merchandise

Brand

Chhota Bheem comic books:

Comics: Number of volumes:50 Price range (MRP): 70 / 99 /299

Comics

Chhota Bheem activity books:

Activity books: 6 variants Price range (MRP): 45 / 55 /70

Activity books

Chhota Bheem / Krishna Balram Home Video:

DVDs: 37 variants Price (MRP): 149

Home Video

Chhota Bheem Apparel:

T Shirts: 20 variants Price (MRP): 249 / 299 / 349 /399/499/599

Apparel

Chhota Bheem Gifts:

Photo frames: 10 variants Price (MRP): 249

Gifts & Stationary

Chhota Bheem Gifts:

Mugs: 5 variants Pen Holders: 5 variants Price (MRP): 249

Gifts & Stationary

Chhota Bheem Gifts:

Key Chains: 50 INR Magnets: 40 INR Caps: 120 INR and many more.

Gifts & Stationary

Chhota Bheem Gifts:

Watches: INR 249

Watches

Chhota Bheem Stationary:

Stickers: INR 30 Labels: INR 30 School bags: INR 399 and many more.

Back to School

The Up coming Products

Comics KB comics DVDs Back to School Lunch boxes Water Bottles Pencil box Apparels Infant Gift & Stationary 3d stickers

Chorr Police DVDs

Music Albums

Krishna Comics
Coloring Activity Books

CB-kits
CB-dhoti

Action figures
Figurines

Wrist Bands
Toys Flute Posters

Achievement Of Merchandise Business

Sold 3.5lac comic books in 2010-11. Sold 2.4lac DVDs in 2010-11. Released 37 volumes of DVDs already. Released 50 volumes of Comic & all activity books. Publishing 2 new Volumes every month.

15,000 T-shirts sold in one week launch at Reliance Trends.

More than 50 varieties of T- shirts under production. More than 440 SKU are existing. Adding about 100 SKU's Shortly.

Getting Frequent orders for Licensing and Co-Branding because of huge sales track.

A Success Story

Sales Growth
Merchandise sales growth in 3 years
The sales growth got elevated by 358% in just one financial year
Green Gold has launched the Merchandise in 2008-09(Q4) and Achieved sale of 4 lac. In the First Financial year 2009-10 Green Gold Achieved sale of 78 lac In the Fresh Last Financial year 2010-11 Green achieved sale of 2.88 Cr's

A Success Story

Chhota Bheem Merchandising:

Existing Distribution Network Licensing and Merchandising Retail formats No. of Stores MBO(Multi Brand Outlets) 12,000 Life Style & Land Mark 70 Future Group 50 Reliance Group 60 Music World 200

And Many More Now....

A Success Story

First Green Gold Store at Hyderabad

The First LOVE

Sale of Rs.2.5lacs in the first month with out any advertising or Publicity in the First Green Gold Store -Hyderabad.

A Huge opportunity for you to work with the Best In The Industry
Green Gold now offers FRANCHISE opportunities for all those who want to be a part of the Indias No.1 in the animation industry. Green Gold Presents

EXCLUSIVE GREEN GOLD STORES.

The Opportunity

Green Gold Store Franchise SPECIFICATIONS

Category Franchise Type Location Open Required floor area Property : Retail Franchise : Unit Franchise : All over India : Minimum 75-150 sq ft : Owned / Rented

The Opportunity

Eligibilities for becoming a franchisee

Franchisee Should Have:

Shop/ kiosk in a prime location.

Willing to Invest up to 10 lac's Passion to Succeed

The Opportunity

Benefits in owning a Green Gold store Franchise

A Established successful business plan Variety of product range with amazing potential

Designing of the store according to the Green Gold standard

A huge potential customer already existing in the form of Chhota Bheem Fans who would get a point of access to all the Chhota Bheem products in their areas.

Complete training to you and your team

Guidance in marketing and promoting the business Getting associated with Green Gold Brand.

The Opportunity

Investment By Franchisee
Particulars License fee per 3 Years. Basis Non Refundable MOQ of all products. All Equipments, Store designs and fixtures Amount INR 3,00,000 (Tier1) 2,00,000 (Tier2) 1,00,000 (Tier3)

Stock

5,30,000.

Interiors

1,00,000.

Total Investment

9,30,000 8,30,000 7,30,000

(Tier 1) (Tier 2) (Tier 3)

The Opportunity

Financial projections per Annum

S/N Details

Tier1 3,60,000
2,40,000 1,00,000 7,00,000 36,00,000

Tier 2 2,40,000
1,80,000 66,667 4,86,667 24,00,000

Tier 3 1,20,000
1,44,000 33,333 2,97,333 14,00,000

1
2 3

Rent
Salaries & Electricity Exp., License Fee Total Over heads Projected annual Sale Margin@35% Excluding VAT@5% Net Profit

12,60,000 5,60,000

8,40,000 3,53,333

5,25,000 2,27,667

The Opportunity

Geographical Segregation All the major cities are segregated into three categories :
Tier 1 Delhi Mumbai

Bangalore
Chennai Noida Kolkatta

The Opportunity

Tier2 Jalandar Ludhiana Agra Lucknow Patna Ranchi Guwahiti Bhopal Vadodara Nagpur Bhuvaneswar Coimbatore Kochi Ahmedabad Jaipur Allahabad Amritsar Srinagar Pune hyderabad Gurgoan Chandigarh

Tier 3 Jammu Deharadun Meerut

Gwalior
Kanpur Varanasi Surat Raipur Aurangabad Vizag Vijayawada Maysore

Madurai
Naishik Indore

Agreement Term
Franchise Agreement term for 3 years.
Term Can be renewable for Every 3 years.

The Opportunity

Discount Structure
Trade Discount : 25% of MRP

Franchisee Discount : 15% of MRP

The Opportunity

Contact Details
Green Gold Animation Pvt Ltd., Indian Airlines Colony,

Patigadda,
Begumpet, Secunderabad - 500016, www.chhotabheem.com

www.greengold.tv
By Mail : sonia@greengold.tv

hema@greengold.tv
surendher@greengold.tv vivek@greengold.tv

THANK YOU..)

Luck happens when preparation meets Opportunity.