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The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.

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Production Concept
Product Concept Selling Concept Marketing Concept
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 Assumes

that consumers are interested primarily i product availability at low prices objectives:

Marketing

Cheap, efficient production Intensive distribution Market expansion

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 Assumes

that consumers will buy the product that offers them the highest quality, the best performance, and the most features. objectives:

Marketing

Quality improvement Addition of features

Tendency

toward Marketing Myopia

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 Assumes

that consumers are unlikely to buy a product unless they are aggressively persuaded to do so objectives:

Marketing

Sell, sell, sell

Lack

of concern for customer needs and satisfaction

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 Assumes

that to be successful, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition

Marketing

objectives:

Make what you can sell Focus on buyers needs

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 Product

Price
Place Promotion

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Marketers adhere to principles of social responsibility in the marketing of their goods and services; that is, they must endeavor to satisfy the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society as a whole.

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Starting Point

Focus

Means Selling and Promoting

Ends Profits through Volume

Factory

Existing Products

The Selling Concept

Market

Customer Needs

Integrated Marketing

Profits through Satisfaction

The Marketing Concept

Can be:
1)

Personal Consumer 2) Organizational Consumer

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:CONSUMER

A consumer is anyone who is engaged in any one or all of the activities in the buying procedure. A consumer is one who consumes goods and services.. Consumers can be organizational and Personal consumer.

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 CUSTOMER:
Anyone

who purchases good(s) from a store or a company would be termed as Customer. A customer may or may not be consumer and a consumer may not be the customer.
Example:

If a father purchases a toy for his kid than father is a customer and kid is a consumer!

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Give

some examples which differentiate Consumer and a Customer.!!

?????

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Consumer Behavior being a Behavioral Science has got multidisciplinary nature in which different social sciences have contributed in their respective ways. It is a blend of contribution made by different types of social science like:

Psychology Sociology Social psychology Anthropology Economics

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Psychology : The aspects like motivation, perception, personality, attitudes, values and learning are important subject matters of both psychology as well as of Consumer Behavior.

Sociology:

It is the study of people behavior in group. Individual forming groups have different actions and responses as contrast with individual actions and response. There is a direct effect of group, family and friend circles on consumer behavior.
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Social psychology: It is a combination of sociology and Psychology. It indicates how consumer behaves as individual in a group. It discusses the effect of peers, Reference groups, family and opinion leaders.

Anthropology: It is the study of ones culture , beliefs, values, customs etc. These all are adopted by an individual from their parents and which ultimately effects their purchase and consumption behavior. It also studies subcultures, eating, wearing and living habits.

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 Economics:

It is being concerned with the distribution of limited resources at micro and macro level. It is study of how consumers spend their funds and how they evaluate different purchase alternatives and how to get maximum satisfaction from their purchases. Thus Consumer Behavior is a blend of all the above Disciplines and hence is Interdisciplinary ..!
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Consumer plays different roles. The person who buys a product may not be consumer..

1) INITIATOR: Initiator is the individual who determines some need or want ..He/she gives an Idea about the purchase of product or service.

2) GATEKEEPER: Influences the familys processing of Information. The gatekeeper has the greatest expertise in acquiring and evaluating the information.
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3) INFLUENCER: Influencer is a person who, by some intentional or unintentional word or action, influences the buying decision, actual purchase and/or the use of product or service. 4) DECIDER: The person(s) who actually determine which product or service will be purchased. 5) BUYER: Buyer is an individual who actually makes the purchase transaction. 6) USER (s): User is a person who use or consumes the purchased product or service.
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