PRESENTED BY RAJESH KUMAR RAGHAV SINGHAL MURARI JHA (278) (277) (206)

AXIS BANK Axis Bank was the first of the new private banks to have begun operations in 1994. The Bank's Registered Office is at Ahmadabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 853 branches and Extension Counters . The Bank has a network of more than 3723 ATMs.

HDFC BANK It was founded in 1994. HDFC Bank is the fifth or sixth largest bank in India by assets and the second largest bank by market capitalizations of February 24, 2012.

ICICI BANK ICICI Bank Limited is an Indian diversified financial services company headquartered in Mumbai, Maharashtra. It is the second largest bank in India by assets and third largest by market capitalization. The Bank has a network of 2,763 branches and 9,363 ATM's in India, and has a presence in 19 countries, including India.

its Central Office is located at Mumbai.

HDFC Bank has 1,986 branches and over 5,471 ATMs in 996 cities in India.

METHODOLGY

PRIMARY DATA

Through personal interaction with the customers visiting to the bank.

Through telephonic interaction. Through interaction with the existing employee.

SECONDARY DATA

By reading manuals of bank. Through websites. Journals, brochure and leaflets.

AXIS- BANK K-12, GREEN PARK

HDFC BANK E-6, GREATOR KAILASH

ICICI BANK D-16, LAJPATNAGAR

7PS OF MARKETING MIX:- PRODUCT AXIS BANK Banking and Accounts Credit Cards HDFC BANK Banking and Accounts Credit Cards ICICI BANK Banking and Accounts Credit Cards

Mutual Funds

Mutual Funds

Mutual Funds

NRI Services

NRI Services

NRI Services

Car Finance, Commercial Loans ,Home Loans

Car Finance, Commercial Loans ,Home Loans

Car Finance, Commercial Loans ,Home Loans

PRICE

The pricing decisions related to interest and fee or commission charged by banks are found instrumental in motivating or influencing the target market. The RBI and the IBA are concerned with regulations. The rate of interest is regulated by the RBI and other charges are controlled.

PLACE AXIS BANK HDFC BANK ICICI BANK

827 Branch

1,986 Branch

2,763 Branches

3595 ATM

5,471 ATM

9,363 ATM

17 State In India

996 cities

19 countries

PROMOTION AXIS BANK Television Radio Print Media: Hoardings Newspaper Magazines Sales Promotion: Gifts Publicity: Campus Visits Sponsorship HDFC BANK Television Radio Print Media: Hoardings Newspaper Magazines Sales Promotion: Gifts Publicity: Campus Visits Sponsorship ICICI BANK Television Radio Print Media: Hoardings Newspaper Magazines Sales Promotion: Gifts Publicity: Campus Visits Sponsorship

PEOPLE AXIS BANK HDFC BANK ICICI BANK

21,640 Employee base.

66,076 Employee base.

81,254 Employee base.

PROCESS

Standardization:

Bank has got standardized procedures got typical transactions. In fact not only all the branches of a singlebank, but all the banks have some standardization in them. This is because of the rules they are subject to. Besides this, each of the banks has its standard forms, documentations etc. Standardization saves a lot of time behind individual transaction. Numbers of steps are usually specified and a specific pattern is followed to minimize time taken.

Number of steps:

Customer involvement:

ATM does not involve any bank employees. Besides, during usual bank transactions, there is definite customer involvement at some or the other place because of the money matters and signature requires.

PHYSICAL EVIDENCE AXIS BANK Internet/Web Pages Brochures HDFC BANK Internet/Web Pages Brochures ICICI BANK Internet/Web Pages Brochures

Business Cards
Building

Business Cards
Building

Business Cards
Building

Punch Lines & Employees Dress Code.

Punch Lines & Employees Dress Code.

Punch Lines& Employees Dress Code

SWOT ANALYSIS OF AXIS BANK Extremely Competitive And Profitable S Banking Franchise. T Support of various Promoters. R Strong technology. E N G T H Large retail and corporate market. W Wide scope in rural India. E Other Activity (Non Banking Activity). Not having Image like UTI.
Higher cost. Customer service. Market Capitalization Very Low.

A K N E S S

Other better Saving, investment option available (like Insurance, Mutual fund, Real-estate, Gold) Government Rules And Regulation Very high competition with Private sector (ICICI Bank, HDFC bank) or public sector (BOB, PNB) Bank. Capital Market slow-down Rising Rates

O P P O R T U N I T Y

T H R E A T

SWOT ANALYSIS OF HDFC BANK S T R E N G T H

the second largest private banking sector in India having 1,986 branches and 5,471 ATMs. HDFC bank has the high degree of customer satisfaction when compared to other private banks. HDFC has lots of awards and recognition, it has received Best Bank award from various financial rating institutions. HDFC bank has better asset quality parameters over government banks, hence the profit growth is likely to increase. HDFC has very good opportunities in abroad. Greater scope for acquisitions and strategic alliances due to strong financial position.
O P P O R T U N I T Y

W E ICICI bank its HDFC bank doesnt have A strong presence in Rural areas, where as K direct competitor is expanding in rural market. N HDFC lacks in aggressive marketing E strategies like ICICI. S The bank focuses mostly on high end clients. S

The non banking financial companies and new age banks are increasing in India. The HDFC is not able to expand its market share as ICICI. The government banks are trying to modernize to compete with private banks. RBI has opened up to 74% for foreign banks to invest in Indian market.

T H R E A T

SWOT ANALYSIS OF ICICI BANK

S T R E N G T H

ICICI is the second largest bank in terms of total assets and market share. ICICI bank is the first bank in India to introduce complete mobile banking solutions and jewelry card. ICICI bank has the longest working hours and additional services offering at ATMs which attracts customers.

Customer support of ICICI section is not performing well in terms of resolving complaints. There are lot of consumer complaints filed against ICICI. The bank service charges are comparatively higher.

W E A K N E S S

Banking sector is expected to grow at a rate of 17% in the next three years. The concept of saving in banks and investing in financial products is increasing in rural areas as more than 62% percentage of Indias population is still in rural areas. Within next four years ICICI bank is planning to open 1500 new branches.

RBI allowed foreign banks to invest up to 74% in Indian banking. In rural areas the micro financing groups hold a major share. Though customer acquisition is high on one side, the unsatisfied customers are increasing and make them to switch to other banks.

O P P O R T U N I T Y

T H R E A T

STRATEGY FOR AXIS BANK Some efforts should be made at local level to make the deposit product more popular. Increasing the market share though aggressive tactics. Axis bank should try to expand as these are not available in many small cities & towns. Some more and cheaper scheme should be started by Axis bank.

Availability of ATM at maximum possible area.

THANK YOU