Escolar Documentos
Profissional Documentos
Cultura Documentos
Corporate Social Responsibility Ethical Behavior in Business External Environment Social Forces Technological Factors Political and Legal Factors
3.1
Sustainability
Must have a healthy society to sustain business.
Pyramid of CSR
Economic
Legal
Ethical
Philanthropic
Marketing Ethics I
Definition
???
3.15
Marketing Ethics II
Definition
Moral principles or values that generally govern the conduct of an individual or group. The standard of behavior by which conduct is judged.
3.15
Morals
Rules that people develop as a result of cultural values and norms. A foundation of ethical behavior.
3.15
Marketing Ethics IV
3.15
Marketing Ethics V
Do unto others
3.15
Marketing Ethics VI
3.15
3.15
Ethical Guidelines
Code of Ethics
More than Stay out of jail. Can set standard, control behavior and decisions, minimize confusion. Must train employees. Must live up to code.
Ethical Checklist
Environmental Scanning
Must be anticipated Always changing, dynamic, constant state of flux. Affects customer demand and how to satisfy that demand.
3.2
3.2
Change is constant
and rapid global
Competition is Technology is
Focus is on the
Ethical and social responsibility
Collaboration is
as important as competition
3.3
Proactive: seek ways to influence your environment when you think you can influence certain factors
3.4
Environmental scanning
Social Forces
American Values
Self sufficiency; upward mobility, work ethic, equality Time dependent Values influence purchasing
Component Lifestyles
Banker/Gourmet/athlete
Demographic Factors
Demography Age, race, ethnicity, education, location Generation Y 1979 1994 Generation X 1965 1978 Baby Boomers 1946 1964
(YEAH Baby!!!)
3.7
Demographic Factors
3.8
Multiculturalism
US is becoming more diverse
3.10
Economic Factors
Rising incomes
National, Global
Purchasing power
Inflation Recession
3.11
Technological Factors
Information technology
Internet
Research
3.12
3.13
Competitive Factors
Domestic
Global
Impact of Terrorism on business
3.14