SPICES IN USA

ubmitted to :Prof. C.S. Balasubramaniam BMS VI

Company profile
MILIND CHAVAN AARTI GAJUL ROHIT PADALKAR SONAM PANSARE ANKITA PATIL

GROUP MEMBERS:10 16 30 33 34

ABOUT US
Established in 2005 a private limited company
Based in Mumbai with annual turnover of INR 40 million Manufacturer and supplier of spices and blended spices We offer superior quality products

ABOUT USA
Name : United States of America
Population of usa: 2012 estimate 313,064,000 Type of government: Federal presidential constitutional

republic President: Barack Obama Capital Washington, D.C. Area 9,826,675 km2 Currency United States dollar ($) (USD)

Continued
Major languages English official
Major religion Christian Main exports industrial supplies, production machinery, motor

vehicles and parts, GNI per capita $14.64 Trillion PPP dollars GDP (PPP) $15.065 trillion Internet domain .us

DEMOGRAPHIC
As of 2012, the United States has a total resident population of

313,014,000, making it the third most populous country in the world There were 155.6 million females in the United States in 2009. The number of males was 151.4 million The United States has dozens of major cities, including 8 of the 60 global cities Race and ethnicity The standard of living in the United States is one of the top 20 in the world by the standards economists use as measures of standards of living

POLITICAL
The United States is a federal constitutional republic.
The executive branch is headed by the President and is

independent of the legislature. Two political parties, the Democratic Party and the Republican Party There are major differences between the political system of the United States and that of most other developed democracies State government Local government Elections

ECONOMICAL
The economy of the United States is the world's largest

national economy. largest GDP in the world $14.3 trillion. The economy of the United States is a mixed economy The country remains the world's largest manufacturer About 60% of the global currency reserves has been invested in the United States dollar Foreign investments made in the United States total almost $2.4 trillion, which is more than twice that of any other country.

SOCIAL/ CULTURAL ENVIRONMENT

The culture of the United States is a Western culture originally

influenced by European cultures. Languages Religion Education Race and ancestry Cuisine Social class and work

TECHNOLOGICAL
The country remains the world's largest manufacturer,

representing a fifth of the global manufacturing output. Maturity of technology, competing technological developments, research funding, technology legislation, new discoveries Information technology, internet, global and local communications Technology access, licensing, patents, potential innovation, replacement technology/solutions, inventions, research, intellectual property issues, advances in manufacturing Transportation, energy uses/sources/fuels, associated/dependent technologies, rates of obsolescence, waste removal/recycling

LEGAL
Common law system based judicial review of legislative acts.
ASTA:American Spices Trade Association. FDA: Food and Drug Administration.

ENVIRONMENT OF USA
The environment of the United States comprises diverse

biota's, climates, and geologies.

The U.S. climate is temperate in most areas United states Environmental Protection Agency

IMPORT PROCEDURES
Importing Food Products into the United States

-Import Program -Prior Notice of Imported Foods -Food Facility Registration -Acidified & Low-Acid Canned Foods -Food Safety

MODES OF ENTRY
Import Licenses

Licensing:-

An international licensing agreement allows foreign firms, either exclusively or non-exclusively to manufacture a proprietors product for a fixed term in a specific market. in this foreign market entry mode, a licensor in the home country makes limited rights or resources available to the licensee in the host country. The rights or resources may include patents, trademarks, managerial skills, technology, and others that can make it possible for the licensee to manufacture and sell in the host country

Product mix

PRODUCT
ALL PURPOSE VEG
Garam Masala Kitchen King Sabji Masala Royal Garam Masala Shahi Biryani Masala

SPRINKLE CLASSICS
Pav Bhaji Masala Sambhar Masala Chhole Masala Chaat Masala Pani Puri Masala Tea Masalz

Continued.

BASIC SPICES Kashmiri Chilli Powder Black Pepper Powder Dry Ginger Powder Turmeric Powder Coriander Powder White Pepper Powder Cumin Powder Kasuri Methi Saffron Hing Powder

NON-VEG PLATTER
Chicken Masala Fish Curry Masala Meat Masala Royal Garam Masala Tandoori Chicken Masala Egg Curry Masala

PRICING
Competitive pricing strategy

The price charged for products is set artificially Moderate in

order to gain market share. Once this is achieved, the price is increased. product prices
Type ALL PURPOSE VEG SPRINKLE CLASSICS BASIC SPICES Size Amount 3.25oz(100gm), US$3.75, 7.50oz(200gm) US$7.50 3.25oz(100gm) US$3.50 3.25oz(100gm), US$3.75 7.50oz(200gm) US$7.50

NON-VEG PLATTER

3.25oz(100gm)

US$3.50

PLACE

Washington, New York, New Jersey, Chicago, Dallas

DISTRIBUTION CHANNEL
Manufacturer
Distributor Wholesaler Retailer Consumer

PROMOTION MIX
Advertising

Print Media Electronic media Out door media hoarding and poster Sales Promotion Free sample Trade Promotion Credit terms Attractive incentives Dealer discount

FLOW CHART OF SPICES PRODUCTION PROCESS

PURCHASE OF RAW MATERIAL

STOCK

CLEANING PROCESS

ROASTING POWDER
MIXING IN BLENDER POWSERING IN PULVEREIZER

PACKING

QUALITY STANDARD & CERTIFICATES

ISO 22000-2005(Food & Safety Management)

ISO 9001-2008(Quality Management System)

AGMARK

PACKAGING
Effective packaging
The increased shelf The attractive and colorful packaging packaging's materials The labels give all pertinent information

LOGISTIC
Outsourcing logistics from Spice Logistics Private Limited Spice Logistics offers proficient and consistent services in the

field of freight forwarding and total logistics solutions

MAJOR PLAYERS IN USA

STPD
Segmentation
Mass Marketing By region: Indian people who stay in usa. Geographical segmentation.

TARGETING

Hotels / Restaurant

Working women

Supplier
We are specifically looking for the distributors that will make an effort or take a larger interest and not just selling our products as commodity items. We may need distributors as many as to cover the range of market channels where we are interested in entering. The distributors that have the highest potential for covering the markets

Canteens

Caterers

Households

POSITIONING
Aroma
Rich taste

Authentic Indian spices

DIFFERENTIATION
Indian Authentic Taste
Competitive Price Deep Distribution Well processed Easy availability

STRENGTHS: Variety of spices

Brand image Easy Available High Product Quality Competitive Pricing

WEAKNESS: Low product awareness

Price fluctuation ingredients New Entrance Competitor Not familiar with USA market

OPPORTUNITIES: New Product Launching Increasing Awareness Expansion of business abroad

THREATS
Lack of tie-ups with security agencies
Competitor launch same product Changes in law

FUTURE PROSPECTS
Currently we are expecting a market share of 2% by the end of

2011.
Increase in Market share by 8% by 2015. Promotional strategy by assigning brand ambassadors. Increasing Market capitalization by at least 10% y-o-y basis

SIND STEEL WORKS LTD.

COMPANY BACKGROUND: Sind steel works was in the business of producing steel

products for the construction industry. Business is divided into 60% national & 40% international accounts. It exports were mainly to the South East Asian region, then lately to some African business from Botswana & Swaziland.

 The difference between in its competitor & his company

was that it was in a position to process used, rather than original steel. His company was purchasing raw materials from his shipbreaking business. His involvement in this business was in the form of backward vertical integration.

THE SITUATION: Mr. Dins principal source of profit originated from his

ship-breaking business representing very attractive source of raw materials for his furnaces. His plant was badly due for refurbishing & updating of its antiquated technology. His competition in price would come to an end due to the expensive supply of new steel from the new factory.

STRATEGIC ALTERNATIVES:Refurbishing his present factory with modern equipment. II. Moving ship-breaking business to another country & set up a smelting plant in the same country. III. EEC countries had to subsidized their steel factories heavily. IV. Possibility of using his own ship-breaking crew.
I.

V. Hiring some European engineers to assist him in resembling the plant in Pakistan. VI. The factory would be a down-steam link in the steel industry of Pakistan & would allow him to take advantage of a much more competitive cost structure.

THANK YOU