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Company profile
MILIND CHAVAN AARTI GAJUL ROHIT PADALKAR SONAM PANSARE ANKITA PATIL
GROUP MEMBERS:10 16 30 33 34
ABOUT US
Established in 2005 a private limited company
Based in Mumbai with annual turnover of INR 40 million Manufacturer and supplier of spices and blended spices We offer superior quality products
ABOUT USA
Name : United States of America
Population of usa: 2012 estimate 313,064,000 Type of government: Federal presidential constitutional
republic President: Barack Obama Capital Washington, D.C. Area 9,826,675 km2 Currency United States dollar ($) (USD)
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Major languages English official
Major religion Christian Main exports industrial supplies, production machinery, motor
vehicles and parts, GNI per capita $14.64 Trillion PPP dollars GDP (PPP) $15.065 trillion Internet domain .us
DEMOGRAPHIC
As of 2012, the United States has a total resident population of
313,014,000, making it the third most populous country in the world There were 155.6 million females in the United States in 2009. The number of males was 151.4 million The United States has dozens of major cities, including 8 of the 60 global cities Race and ethnicity The standard of living in the United States is one of the top 20 in the world by the standards economists use as measures of standards of living
POLITICAL
The United States is a federal constitutional republic.
The executive branch is headed by the President and is
independent of the legislature. Two political parties, the Democratic Party and the Republican Party There are major differences between the political system of the United States and that of most other developed democracies State government Local government Elections
ECONOMICAL
The economy of the United States is the world's largest
national economy. largest GDP in the world $14.3 trillion. The economy of the United States is a mixed economy The country remains the world's largest manufacturer About 60% of the global currency reserves has been invested in the United States dollar Foreign investments made in the United States total almost $2.4 trillion, which is more than twice that of any other country.
influenced by European cultures. Languages Religion Education Race and ancestry Cuisine Social class and work
TECHNOLOGICAL
The country remains the world's largest manufacturer,
representing a fifth of the global manufacturing output. Maturity of technology, competing technological developments, research funding, technology legislation, new discoveries Information technology, internet, global and local communications Technology access, licensing, patents, potential innovation, replacement technology/solutions, inventions, research, intellectual property issues, advances in manufacturing Transportation, energy uses/sources/fuels, associated/dependent technologies, rates of obsolescence, waste removal/recycling
LEGAL
Common law system based judicial review of legislative acts.
ASTA:American Spices Trade Association. FDA: Food and Drug Administration.
ENVIRONMENT OF USA
The environment of the United States comprises diverse
IMPORT PROCEDURES
Importing Food Products into the United States
-Import Program -Prior Notice of Imported Foods -Food Facility Registration -Acidified & Low-Acid Canned Foods -Food Safety
MODES OF ENTRY
Import Licenses
Licensing:-
An international licensing agreement allows foreign firms, either exclusively or non-exclusively to manufacture a proprietors product for a fixed term in a specific market. in this foreign market entry mode, a licensor in the home country makes limited rights or resources available to the licensee in the host country. The rights or resources may include patents, trademarks, managerial skills, technology, and others that can make it possible for the licensee to manufacture and sell in the host country
Product mix
PRODUCT
ALL PURPOSE VEG
Garam Masala Kitchen King Sabji Masala Royal Garam Masala Shahi Biryani Masala
SPRINKLE CLASSICS
Pav Bhaji Masala Sambhar Masala Chhole Masala Chaat Masala Pani Puri Masala Tea Masalz
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BASIC SPICES Kashmiri Chilli Powder Black Pepper Powder Dry Ginger Powder Turmeric Powder Coriander Powder White Pepper Powder Cumin Powder Kasuri Methi Saffron Hing Powder
NON-VEG PLATTER
Chicken Masala Fish Curry Masala Meat Masala Royal Garam Masala Tandoori Chicken Masala Egg Curry Masala
PRICING
Competitive pricing strategy
order to gain market share. Once this is achieved, the price is increased. product prices
Type ALL PURPOSE VEG SPRINKLE CLASSICS BASIC SPICES Size Amount 3.25oz(100gm), US$3.75, 7.50oz(200gm) US$7.50 3.25oz(100gm) US$3.50 3.25oz(100gm), US$3.75 7.50oz(200gm) US$7.50
NON-VEG PLATTER
3.25oz(100gm)
US$3.50
PLACE
DISTRIBUTION CHANNEL
Manufacturer
Distributor Wholesaler Retailer Consumer
PROMOTION MIX
Advertising
Print Media Electronic media Out door media hoarding and poster Sales Promotion Free sample Trade Promotion Credit terms Attractive incentives Dealer discount
STOCK
CLEANING PROCESS
ROASTING POWDER
MIXING IN BLENDER POWSERING IN PULVEREIZER
PACKING
AGMARK
PACKAGING
Effective packaging
The increased shelf The attractive and colorful packaging packaging's materials The labels give all pertinent information
LOGISTIC
Outsourcing logistics from Spice Logistics Private Limited Spice Logistics offers proficient and consistent services in the
STPD
Segmentation
Mass Marketing By region: Indian people who stay in usa. Geographical segmentation.
TARGETING
Hotels / Restaurant
Working women
Supplier
We are specifically looking for the distributors that will make an effort or take a larger interest and not just selling our products as commodity items. We may need distributors as many as to cover the range of market channels where we are interested in entering. The distributors that have the highest potential for covering the markets
Canteens
Caterers
Households
POSITIONING
Aroma
Rich taste
DIFFERENTIATION
Indian Authentic Taste
Competitive Price Deep Distribution Well processed Easy availability
THREATS
Lack of tie-ups with security agencies
Competitor launch same product Changes in law
FUTURE PROSPECTS
Currently we are expecting a market share of 2% by the end of
2011.
Increase in Market share by 8% by 2015. Promotional strategy by assigning brand ambassadors. Increasing Market capitalization by at least 10% y-o-y basis
COMPANY BACKGROUND: Sind steel works was in the business of producing steel
products for the construction industry. Business is divided into 60% national & 40% international accounts. It exports were mainly to the South East Asian region, then lately to some African business from Botswana & Swaziland.
was that it was in a position to process used, rather than original steel. His company was purchasing raw materials from his shipbreaking business. His involvement in this business was in the form of backward vertical integration.
THE SITUATION: Mr. Dins principal source of profit originated from his
ship-breaking business representing very attractive source of raw materials for his furnaces. His plant was badly due for refurbishing & updating of its antiquated technology. His competition in price would come to an end due to the expensive supply of new steel from the new factory.
STRATEGIC ALTERNATIVES:Refurbishing his present factory with modern equipment. II. Moving ship-breaking business to another country & set up a smelting plant in the same country. III. EEC countries had to subsidized their steel factories heavily. IV. Possibility of using his own ship-breaking crew.
I.
V. Hiring some European engineers to assist him in resembling the plant in Pakistan. VI. The factory would be a down-steam link in the steel industry of Pakistan & would allow him to take advantage of a much more competitive cost structure.
THANK YOU