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SUBMITTED BY: Shalini Prabha Shallu Dhir Shubha Dixit Sukhwinder Singh
CONTENTS
INTRODUCTION
MEANING INORGANIC MERGER JOINT
GROWTH STRATEGIES
INTRODUCTION
LPG
1991 BUSINESS ENVIRONMENT POST LIBERALISATION WHETHER MERGERS & ACQUISITIONS PAY?
Inorganic growth is attained when a company acquires a technology developing company in order to enhance its competitive advantage and growth rate and is also known as External Growth
MERGER
Merger is an external growth strategy. When different companies combine together into new corporate organizations, such a process is known as mergers. Merger can occur in two ways: Acquisition or takeover and amalgamation.
PHASES
ACQUISITION PHASE Cost of merger & acquisition Maintenance of customer relationships during integration phase Knowledge transfer among units that are to be integrated POST MERGER PHASE Corporate culture Existing value systems Staff qualification Stress Management Technology HR Policy Leadership styles Core competencies Post Integration
PRE MERGER PHASE Financial position of transferor company Market Value Brand Value Communication Issues Share Holders & other stake holders view
JOINT VENTURE
When two or more firms mutually decide to establish a new enterprise by participating in equity capital and in business operations, it is known as joint venture.
BENEFITS TO BUSINESS
Helps reduce competition in the market place Instantly adds new brands and product/service lines to the acquiring company Provides access to fresh customer base and adds new geographical locations In many cases, an established marketing channel also becomes available Economies of scale are achieved over a period of time. A fresh breath of management skills
CONCLUSION
A firm desiring immediate growth and quick returns mergers and takeover afford attractive opportunities as they obviate the necessity of starting from scratch. However, identifying the right candidate for merger or acquisition is an art at which only a few managements can really excel.
Establishing joint venture, especially in the international arena, is a low risk alternative. Many firms prefer this approach.
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