Media Management

Definition

Management :
The act, manner, or practice of managing; handling, supervision, or control. The art of getting things done through people. By bringing together the four factors of production viz: Man, Money, Materials and Machines. Management enables a country to experience a substantial level of economic growth. A country with enough capital, manpower, natural resources can still be poor, if it does not have competent managers to combine and co-ordinate these resources. Peter Drucker observes that without Management ,a countrys resources of production remains resources and never become production.

Media Management : It is the branch of study for people who manage

the creation, distribution and utilization of communications media for corporations, non-profits, government agencies and educational institutions.

Principles of Management
The Principles of Management are the essential, underlying factors that form the foundations of successful management. According to Henri Fayol (1841-1925) in his book General and Industrial Management, there are 14 'principles of management' Management principles are statements of fundamental truth. These principles serve as guidelines for decisions and actions of managers.

Division of Work: The specialization of the workforce, creating specific personal and professional development within the labour force and therefore increasing productivity; leads to specialization which increases the efficiency of labour Authority and Responsibility: The issue of commands followed by responsibility for their consequences. Authority means the right of a superior to give order to his subordinates; responsibility means obligation for performance Discipline: Discipline refers to obedience, proper conduct in relation to others, respect of authority, etc.

Unity of Command: This principle states that every subordinate should receive orders and be accountable to one and only one superior. Unity of Direction: All those working in the same line of activity must understand and pursue the same objectives. It seeks to ensure unity of action, focusing of efforts and coordination of strength. Subordination of Individual Interest: The management must put aside personal considerations and put company objectives first. Therefore the interests of goals of the organization must prevail over the personal interests of individuals.

Remuneration: Workers must be paid sufficiently as this is a chief motivation of employees and therefore greatly influences productivity. The Degree of Centralization: Centralization implies the concentration of decision making authority at the top management. Sharing of authority with lower levels is called decentralization. The organization should strive to achieve a proper balance. Scalar Chain: Scalar Chain refers to the chain of superiors ranging from top management to the lowest rank.

Order: Social order ensures the fluid operation of a company through authoritative procedure. Material order ensures safety and efficiency in the workplace. Equity: Employees must be treated kindly, and justice must be enacted to ensure a just workplace. Managers should be fair and impartial when dealing with employees. Stability of Tenure of Personnel: The period of service should not be too short and employees should not be moved from positions frequently. An employee cannot render useful service if he is removed before he becomes accustomed to the work assigned to him.

Initiative: Using the initiative of employees can add strength and new ideas to an organization. Initiative on the part of employees is a source of strength for the organization because it provides new and better ideas. Esprit de Corps (Team spirit): This refers to the need of managers to ensure and develop morale in the workplace; individually and communally. Team spirit helps develop an atmosphere of mutual trust and understanding.

Functions of management

Planning: deciding what needs to happen in the future (today, next week, next month, next year, over the next five years, etc.) and generating plans for action. Organizing: making optimum use of the resources required to enable the successful carrying out of plans.

Motivating: exhibiting skills in these areas for getting others to play an effective part in achieving plans. Controlling (monitoring): checking progress against plans, which may need modification based on feedback.

Innovation:
Innovation means creating new ideas which may result in the development of new product or service. It is required for continuous growth of organisation.

Representation:
A manager is also required to spend a part of his time in representing his organisation before various outside groups like government, suppliers, customers etc.