STRATEGIES,POLICIES and PLANNING PREMISES

The determination of the Purpose or Mission , the Basic Long-Term Objectives of an enterprise and the adoption of Course of Action & allocation of resources necessary to achieve these aims .

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Stratagos ( General) Stratos (Army) Strategy Art of General Grand Plans Art of Planning Achieving the Objectives

Mission Strategic Goals Corporate Strategy Business Strategy Functional Strategy

General Statements or Understandings that guide managers thinking in decission making .

Inputs Enterprise Profile Orientation of Top Managers Purpose & Major Objectives External Environment Internal Environment Forecast of the Future Events Development of Alternate Strategies Evaluation & Strategic Choice Consistency Testing & Planning Implementation & Control

Growth Finance Organization Personnel Public Relations Products or Service Marketing

SWOT is a business or strategic planning technique used to summarise the key components of your strategic environments.

STRENGTH (Internal Factor) WEAKNESS (Internal Factor) OPPORTUNITIES (External Factor) THREATS (External Factor)

Strength Defined: A strength is a core capability of your business where your business have an advantage over your competitor(s), which your customers value i.e. you passed the better than your competitors test. You will find your strengths only when completing your internal analysis.

Weakness Defined: A weakness is a core capability of your business where your competitor(s) have an advantage over your business, which your customers value i.e. you failed the better than your competitors test. You will find your weaknesses only when completing your internal analysis

Opportunity Defined: An opportunity is an environmental condition in your macro or industry environments that can improve your organizations competitive position relative to that of your competitors. You will find your opportunities when completing your industry environment analysis and your macro environment analysis

Threat Defined: A threat is a forecast environmental condition that is out of your control and has the potential to harm your businesses profitability. You will find your threats when completing your industry environment analysis and your macro environment analysis

Tangible Strengths

Plant and equipment Unique or market leading products Cost advantages

Intangible Strengths
Strong recognized brands Your reputation Patents or proprietary products Managerial experience

Tangible Weaknesses

Old plant and equipment Narrow product line Insufficient financial resources
Weak or unrecognised brand Poor customer relationships Lack of industry knowledge

Intangible Weaknesses

Industry Opportunities

Expand product range Diversify Vertical integration (forward or backward) Export or increase geographic cover
Favourable legislative changes Positive economic outlook

Macro Opportunities

Industry Threats

Low cost imports Substitute products Market decline

Exchange rates Demographic changes Increasing regulation

Macro Threats

Research and Development Production Operations Procurement Marketing Products Human Resources Financial Resources Organization Image Organization Climate and Change Relations with the customer

Economic Social Political Legal Demographic Geographic

Your three strategic environments are Internal Environment Industry Environment Macro Environment Sometimes the last two are combined and called your external environment

The The The The

WT Strategy WO Strategy ST Startegy SO Strategy

Its a Mini-Mini Minimize both weakness and threats

Mini to Max Development strategies to overcome weakness in order to take advantage of opportunities

Maxi to Mini Use of strengths to cope with threats or to avoid Threats

Maxi to Maxi The most successful strategy , utilizing the organizations strengths to take the advantage of Opportunities

 A prediction of expected sales by

product and price for a number of months or year.

Are the actions plans through which strategies are executed .

IFE
EFE
Increased trend of people towards designer clothing. Prospects sales through E-Commerce channels. Enter new products in the market. Expansion of number of outlets. Export opportunity.

Ability of fulfilling the customerized order of customer. Wide range of Product Line Availiblity of workforce. Low labour cost. Easy availability of raw materials and other accessories. High demand and supply , as buyers are much more. Unique style dresses and accessories. Onsite alteration. Personalized style assessments. Suitable prices for everyone

Lack of brand awareness by the people of Pakistan. Fashion industry has not matured yet in Pakistan. Highly Volatile (Rapid changing the fashion and taste of the people)

( MAXI-MAXI)

(MINI-MAX) are aimed at improving internal weaknesses by taking advantage of external opportunities.

Potentially the most successful strategy. using organizational internal strengths to take advantage of external opportunities.

Highly competitive market. Selection of wrong Venue , can be a major hurdle in achieving the desired business objectives. Economic Recession and Political situation

(MAXI-MIN ) using organizational strengths to avoid or reduce the impact of external threats.

(MINI-MINI) are defensive tactics directed at reducing internal weaknesses and avoiding external threats.