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Tony Proctor
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Patients Unions
Receive excellent care and attention Enhance health prospects and life expectancy Advice on how best to recover from treatment and avoid future health problems Access to information Support from medical staff
Responsibility to members to ensure fair working practices, safe environment Support and advise members in all areas of employment rights, i.e. Equal Opportunities, Discrimination, Racial Incidents Recruitment of new members Quality Standards Legal requirements/Health and Safety/Equal Opps/Pay and Conditions Financial Management, ensure resources being used and managed effectively Praise and publicity for high achievement Adverse publicity making the facts known Challenging use of finances Excellent treatment in a caring and pleasant environment Access to information Choices Achievement of a full recovery after treatment
Government
Press
Prospective Patients
General public
Legal/ courts
Government
Media
Suppliers
Steady and secure demand for the products and services it supplies. A sound developing and following sound marketing and corporate strategies which will produce guaranteed returns from lending and investment. Secure and interesting employment with good future prospects.
Financial institutions
Competitors
Consumers Management
Safe and effective treatments. Control and influence over what happens in the firm.
BCG Matrix
GE/McKinsey Matrix
ADL Matrix
Industry life cycle stage Competitive Position Dominant Embryonic Hold position and seek to maximize share Attempt to improve position and maximize share Growth Hold position and share Mature Hold position and expand with industry Hold position and expand with industry
Strong
Attempt to improve position and be selective in attempts to improve share Attempt to improve position and be selective in attempts to improve share Find niche and attempt to guard it
Favourable
Tenable
Find niche and hang on or phased out withdrawal Turn around or phased out withdrawal
Weak
Turnaround or abandon
Balanced Scorecard
Figure 3.1 The balanced scorecard
EXHIBIT 3.5 FORD MODEL TTHE MINDSET OF HENRY FORD Henry Fords model T remained unchanged for years while General Motors (Chevrolet) was making changes often using new technology. Henry Ford said: Well give the customer any colour he wants as long as it is black. It was an arrogant statement by an arrogant man who had been on top so long he thought nothing could dislodge him from the number one position. In the late 1920s Ford nearly went out of business as a result of this myopic approach. General Motors (Chevrolet) took over as number one in the US and Ford did not catch up until the late 1980s.
EXHIBIT 3.6 BLOCKS TO CREATIVITY IN ORGANIZATIONS People and organizations tend to fall into a variety of traps when trying to become more innovative. 1 Identifying the wrong problem 2 Judging ideas too quickly 3 Stopping with the first good idea 4 Failing to get the support of key personnel in the organization 5 Failing to challenge assumptions
Revitalising markets
Space analysis
Market Analysis
Forces of competition
Technological change
10
Profiles
Perceptual map
Perceptual map
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12
Ansoff matrix
EXHIBIT 12.2 WHAT IS A NEW PRODUCT? New to the world products: inventionsin-line skates, Polaroid camera, etc. New category entries: P&Gs first shampoo, Fords first Mini Additions to product lines: Tide liquid detergent Product improvements: current products made better Repositionings: Arm & Hammers baking soda repositioned several times as drain deodorant, refrigerator deodorant, etc
.
EXHIBIT 12.9 CONCEPT TESTING Uniqueness of the concept Believability of the concept Importance of the problem being addressed Extent to which the concept is interesting Extent to which it is realistic, practical, useful Extent to which it solves a problem or meets a need How much they like the concept How likely they would be to buy the product Their reactions to the proposed price What problems they see in using the product
Entry strategies
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ORMSBY MOTORS
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