Escolar Documentos
Profissional Documentos
Cultura Documentos
Sales data
Marketing data
Advertising data
Surveys
the product
Panel member records the details of each purchase and returns the
diary by mail at regular intervals
7
Testing Effects
Scanner Services
Benefits of Scanner-Based Audit
Services:
High degree of accuracy Time saving Ability to study very short time periods of sales activity
10
Radio Frequency Identification Technology may replace the bar codes. Utilizes a tiny silicon chip to store information; a small transmitter then sends this information to a scanner. Advantages over UPC:
The ability to store more information The ability to change the information on the tag The ability to transmit all the information on the chip to a scanner without clear line of sight
11
RFID