Natural environment (factors)

Natural environment:
The natural environment involves natural

resources that are needed as inputs by marketers or that are affected by marketing activities.

NATURAL FACTORS 1) Shortage of row materials:

Resources as air, water, and wood products have

been seriously damaged and non-renewable such as oil, coal, and various minerals have been seriously depleted during industrial expansion.
Humans are living above their means: for years now, the worlds population has been consuming more natural reserves than the Earth is able to produce.

 If life continues at this pace, then our raw material

reserves will be used up more and more quickly and some will have become scarce before the end of this century.
Technological, economic and demographic

developments are speeding up the consumption of raw materials. Eight million people will be living on Earth in 2025. Much greater volumes will be needed, therefore, to supply the worlds population.

 Countries as Republic of Moldova, with few natural resources, are even fully dependent on imports. There will be serious consequences if they are unable to import the materials required in sufficient quantities and at acceptable prices: everyday products will become a rarity and more epensive.
Raw materials provide food, heat and light and are the basis of practically all the things we need every day and if they will over there will appear o big danger for humankind.

The solution: RECOVERING MATERIALS

An efficient environmental service sector returns

used material to the production cycle as high quality raw materials. This conserves natural resources, extends their lifetime and contributes towards ensuring the bases of our standards of living are maintained.

2) Increased pollution:
Pollution is the introduction of contaminants into an environment, resulting in instability or damage to the ecosystem.
An increasingly complex mix of pollutants threatens the Earths regulatory mechanisms.

Economic growth and population increase cause increasing emissions of reactive nitrogen, ozone precursors and chemical waste.

 Climate change and land use changes may influence the production of emissions from natural sources. Global warming is another big danger for humankind.

Industrial damage to the environment is very serious. Far-sighted companies are becoming environmentally friendly and are producing environmentally safe and recyclable or biodegradable goods.

3) Government intervention:
Government intervention in natural resource management has caused environmental concerns to be more practical and necessary in business and industry. Leadership, not punishment, seems to be the best policy for long-term results. Instead of opposing regulation, marketers should help develop solutions to the material and energy problems facing the world.

Natural resource management

Natural resource management refers to the

management of natural resources such as land, water, soil, plants and animals, with a particular focus on how management affects the quality of life for both present and future generations. The Government must be concerned to conserve and perserve natural resources for the future.

4) Environmentally sustainable strategies:

The so-called green movement has encouraged or even

demanded that firms produce strategies that are not only environmentally friendly but are also environmentally proactive. Firms are beginning to recognize the link between a healthy economy and a healthy environment. Pollution prevention, energy efficiency, renewable energy, carbon emissions and lifecycle management are the main strategies that you should consider implementing into your business.

THE END