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Public Speaking Skills

What do we do in a conversation?
Organizing your thoughts logically
Tailoring your message to your audience Telling a story for maximum impact Adapting to listener feedback

Xavier Institute of Management & Entrepreneurship, Bangalore

Public Speaking
is more highly structured
requires more formal language requires a different method of delivery

Xavier Institute of Management & Entrepreneurship, Bangalore

Public Speaking
Is a way of making your ideas public - of sharing them with other people and of influencing them

Xavier Institute of Management & Entrepreneurship, Bangalore

What makes a presentation poor?


Little/no eye contact No engagement with the audience Mumbling by presenter Mannerism of presenter Reading from a paper Too fast, monotone

Xavier Institute of Management & Entrepreneurship, Bangalore

What makes a presentation poor?


Little/no structure Lack of clarity Too much information Bad visual aids

Xavier Institute of Management & Entrepreneurship, Bangalore

Why do we present?
Inform
Entertain Persuade

Xavier Institute of Management & Entrepreneurship, Bangalore

Presentation is persuasion
Inform
Want audience to feel that you know what you are talking about

Entertain
Want audience to like what you say

Persuade
Want audience to accept your ideas
Xavier Institute of Management & Entrepreneurship, Bangalore

Persuasion
Is making the audience members do something
Some mental or physical action

Xavier Institute of Management & Entrepreneurship, Bangalore

Factors in persuasion process


Attitudes The feelings you have toward people, things, ideas Values Guidelines for living your life Ego Involvement Importance one attaches to an issue

Credibility How believable you are


Xavier Institute of Management & Entrepreneurship, Bangalore

How to be persuasive?
Know when to use one-sided and twosided messages
When audience knows both the sides?

Know when to use inductive or deductive approach


In deductive you tell first what you want the audience to do, then give the reasons why More often a deductive approach is OK If you think the audience will be hostile, use inductive approach
Xavier Institute of Management & Entrepreneurship, Bangalore

How to be persuasive?
Distinguish features from benefits
You sell benefits, not features

Provide a clear alternative


Simply arguing against something is not persuasive People like to decide

Xavier Institute of Management & Entrepreneurship, Bangalore

How to be persuasive?
Threaten a third party
Remember what Ajit used to do! Threaten harm to a significant third party

Put listeners values into conflict


One of the values has to yield

Present new information


Xavier Institute of Management & Entrepreneurship, Bangalore

How to be persuasive?
Tell them what you want
If you want their order, tell them

Anticipate counterarguments
And dispose them off in your talk

Start with points of agreements


When you start by showing your agreements you create a positive relationship
Xavier Institute of Management & Entrepreneurship, Bangalore

How to be persuasive?
Use a variety of devices
Make threats, offer new information, put values in conflict

Suggest small, specific steps


Small change has a greater chance of success

Cut through complex arguments with a simple demonstration


Xavier Institute of Management & Entrepreneurship, Bangalore

How to be persuasive?
Have a topper ready
The icing

Xavier Institute of Management & Entrepreneurship, Bangalore

Speak with credibility


A speakers credibility comes from an audience
Like the grade you get from your teacher

Key variables
Character (honest, fair, trustworthy) Competence Composure Likeability Moderate extroversion

Xavier Institute of Management & Entrepreneurship, Bangalore

Barriers to believability
Stereotype
Salesperson, lawyer, politician

Conflict of interest
Another interest attributable?

Blunders
Even one may do!

Flip-flops
Xavier Institute of Management & Entrepreneurship, Bangalore

Improving your credibility


Display your credentials Associate with high-credibility organizations Admit shortcomings Display similar values (asap) Remember: Actions speak louder than words

Obtain testimonials
Dress the part
Xavier Institute of Management & Entrepreneurship, Bangalore

Preparing to speak
What strikes your mind first?

10 worst fears (US survey)


1. Speaking before a group 2. Heights 3. Insects/bugs 4. Financial problems 5. Deep water 6. Sickness 7. Death 8. Flying 9. Loneliness 10.Dogs
Xavier Institute of Management & Entrepreneurship, Bangalore

The Book of Lists, David Wallechinsky

Frightening Situations
Greatest Fear
A party with strangers Giving a speech

% Naming
74 70

Asked personal questions in public Meeting a date's parents First day on a new job Victim of a practical joke Talking with someone in authority Job interview

65 59 59 56 53 46

Xavier Institute of Management & Entrepreneurship, Bangalore

So how to take care of fear and nervousness?


What are your tricks?

Stage fright
Is your friend
It makes your reflexes sharper It heightens your energy, adds a sparkle to your eye, and color to your cheeks You are more conscious of your posture and breathing

Nobody ever died due to it


Once you are up there, it usually goes
Xavier Institute of Management & Entrepreneurship, Bangalore

Symptoms of stage fright


Dry mouth Tight throat Sweaty hands Cold hands Shaky hands Nausea Shaky knees Trembling lips

Xavier Institute of Management & Entrepreneurship, Bangalore

Dealing with Nervousness


Prepare, Prepare, Prepare
Acquire Speaking Experience Think Positively Use the Power of Visualization Know that Most Nervousness is not Visible Don't Expect Perfection
Xavier Institute of Management & Entrepreneurship, Bangalore

Tips on Dealing with Nervousness


Make eye contact with members of your audience.
Concentrate on communicating with your audience rather than on worrying about your stage fright. Talk with people. Use visual aids.

Xavier Institute of Management & Entrepreneurship, Bangalore

Tips on Dealing with Nervousness


Be at your best physically and mentally. A good night's sleep will serve you better. Work especially hard on your introduction. Take a couple of slow, deep breaths before you start to speak. As you are waiting to speak, quietly tighten and relax your leg muscles, or squeeze your hands together and then release them.
Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Visualization strategies that can be used anytime
Concentrate on how good you are

Pretend you are just chatting with a group of friends


Close your eyes and imagine the audience listening, laughing, and applauding Remember happy moments from the past Think of your love for and desire to help the audience
Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies in advance of program
Get coaching on individual and group presentation skills

Join or start a club for extra practice


Get in shape

Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies in advance of program
Organize Absolutely memorize your opening statement

Be extremely well prepared


Anticipate easy and hard questions Practice, practice, practice!

Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies just before the program
Be in your room at least an hour early to triple check everything Notice and think about things around you Concentrate on things that are happening at the event Get into conversation with people near you

Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies just before the program
Yawn to relax your throat Draw sketches (of a new car you would like to have) Look at your notes Keep pictures of kids, or things you like with your notes Lean on a table, sit down, or shift your legs

Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies just before the program
Take a quick walk Take quick drinks of lukewarm water

Double check your A/V equipment


Dont drink alcohol or coffee Concentrate on your audience Listen to music Read a poem
Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies just before the program
Do exercises that tighten and release muscles

Shake hands and smile with people


Go somewhere private and warm up your voice, muscles, etc.

Use eye contact

Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies just before the program
Get to a mirror and check out how you look Breathe deeply, evenly, and slowly for several minutes Dont eat if you dont want to Never take tranquilizers or other such drugs

Xavier Institute of Management & Entrepreneurship, Bangalore

Reducing stage fright


Strategies when the program begins
If legs are trembling, lean on lectern / table or shift legs or move

Try not to hold the microphone by hand in the first minute


Dont hold notes. Use 3x5 cards instead

Xavier Institute of Management & Entrepreneurship, Bangalore

Stress-busting exercises
Breathing
Stretching
Head rolls Arm lifts Jaw breakers

Self-massage
Moving around
Xavier Institute of Management & Entrepreneurship, Bangalore

Speech Communication Process

Speaker
personal credibility, knowledge of the subject, preparation of the speech, manner of speaking, sensitivity to the audience and the occasion
Xavier Institute of Management & Entrepreneurship, Bangalore

Speech Communication Process

Message
intended message should be the message that is actually communicated accurate, clear, vivid, and appropriate
Xavier Institute of Management & Entrepreneurship, Bangalore

Speech Communication Process

Channel
more often direct multiple channels may be there depending on the occasion
Xavier Institute of Management & Entrepreneurship, Bangalore

Individual Exercise
It is 3 pm on a Monday. You are busy writing draft of a report which you have to submit tomorrow morning. Your immediate supervisor asks you to type a 2-page memo for her asap. What will you do?
Write your name and your response in the sheet and pass it on to me.

Xavier Institute of Management & Entrepreneurship, Bangalore

Speech Communication Process

Listener
frame of reference knowledge, experience, goals, values, and attitudes be audience-centered
Xavier Institute of Management & Entrepreneurship, Bangalore

Speech Communication Process

Feedback
listeners leaning forward in their seats, applauding, laughing, having quizzical looks, shuffling their feet and gazing at the clock
Xavier Institute of Management & Entrepreneurship, Bangalore

Speech Communication Process

Interference
external to the audienceoutside traffic, conversing in the hall, hot room internal to the audience--one of the listeners has a toothache
Xavier Institute of Management & Entrepreneurship, Bangalore

Speech Communication Process

Situation
occasion, place, time of the day, facilities,

Xavier Institute of Management & Entrepreneurship, Bangalore

Creating a stronger presence

The first two minutes


Prepare audience for content of presentation
Clearly state purpose Relate topic to audience Personalize the information

Xavier Institute of Management & Entrepreneurship, Bangalore

Body language
Territory: how you use space; e.g., how

close you stand next to someone Face: your expressions, head tilt, nodding Figure: your demeanor, dress, physical appearance Focus: if, when, how long you make eye contact Time: how you use time; e.g., the pace of your speech, walk

Xavier Institute of Management & Entrepreneurship, Bangalore

Movement and appearance


Stand up and be counted
You instantly command authority and attention

People know it is time to listen

Stage positioning
Center stage is a powerful area if you are not blocking visuals
Xavier Institute of Management & Entrepreneurship, Bangalore

Movement and appearance


Make sure that your movement has a purpose
Dont wander around or take a step here and a step there When making an important point, move toward the audience

Xavier Institute of Management & Entrepreneurship, Bangalore

Impact of gestures

38% 7% 55%
Xavier Institute of Management & Entrepreneurship, Bangalore

Impact of gestures
55% of all communication is nonverbal
Smile. You can get more (s)mileage out of this simple facial gesture than anyone of the >250,000 of which you are capable of When you smile
You feel better
Others feel you as more friendly/likeable You make audience more receptive
Xavier Institute of Management & Entrepreneurship, Bangalore

Gestures should be
Appropriate to what you are saying
Appropriate for the audience Appropriate for the size of the audience and the space Matched with facial expression, tone of voice and statement Above the waist, so audience can see them
Xavier Institute of Management & Entrepreneurship, Bangalore

Gestures can be used to


Add emphasis
Illustrate Express emotion Help visualize ideas Create rapport with the audience

Xavier Institute of Management & Entrepreneurship, Bangalore

Be careful: gestures can also


Be distracting
Create confusion Make the speaker seem insincere and less capable Reveal a speakers nervousness

Xavier Institute of Management & Entrepreneurship, Bangalore

Posture
Stand up straight with your feet slightly apart and your arms ready to gesture
Lean slightly toward the audience Dont lean on the podium Dont stand with your hands on your hips Dont sway back and forth

Xavier Institute of Management & Entrepreneurship, Bangalore

Posture
Dont stand with your arms folded across your chest
Dont stand with your arms behind your back Dont stand in the fig leaf position

Dont bury your hands in your pockets

Xavier Institute of Management & Entrepreneurship, Bangalore

Tips on use of gestures


Create opportunities to use gestures
Vary your gestures Make gestures fit the space Make bold gestures Dont memorize gestures Dont make repetitive gestures
Xavier Institute of Management & Entrepreneurship, Bangalore

Why eye contact?


Gets their attention
Builds rapport Shows honesty Radiates confidence Provides Feedback

Xavier Institute of Management & Entrepreneurship, Bangalore

Eye contact
Look at individuals
Establish eye contact at the end of a thought Dont look out of the window Dont look at one spot Dont forget to look at back rows Dont let notes ruin your eye contact
Xavier Institute of Management & Entrepreneurship, Bangalore

Image
Dress conservatively Shine your shoes

Wear comfortable clothes


Dont have pens and markers peeking out of your shirt or jacket pocket Dont wear distracting jewelry Dont take a purse to the podium Dont keep bulky stuff in your pockets
Xavier Institute of Management & Entrepreneurship, Bangalore

Clothing
Dont wear uncomfortable clothes even if they look great
Be somewhere in the upper fringe of the limits for your industry, i.e., stand out, but not way out If you really want to impress, consider trademark clothing

Xavier Institute of Management & Entrepreneurship, Bangalore

Clothing
Double check and double sew all critical buttons and catches
Consider where your microphone and transmitter could be attached. You may want to buy clothing slightly large to decrease transmitter pack bulge

Xavier Institute of Management & Entrepreneurship, Bangalore

Clothing
Take just about everything out of your pockets to reduce the bulges
If you are much older than the audience, dress your most stylish outfit If you are much younger than the audience dress in your most conservative outfit

Xavier Institute of Management & Entrepreneurship, Bangalore

Delivery
Handheld microphones must stay with you when you turn your head
If you are at a lectern, you should know how far your lips need to be from the microphone

Joke telling
Just keep practicing

Xavier Institute of Management & Entrepreneurship, Bangalore

Delivery
The punch line
Pause before punch line Harder or with a different voice

Lean into the microphone


Pause after punch line Deliver it to one person; look at one whom you think is fun

Xavier Institute of Management & Entrepreneurship, Bangalore

Important tips
Dont signal your punch line
Never repeat a punch line Positively memorize your punch line Use the fewest words possible to get to the punch line

Xavier Institute of Management & Entrepreneurship, Bangalore

Delivery
To laugh or not
Sometimes yes and sometimes deadpan expression

Timing
In the humor itself In the placement of humor in the overall presentation

Xavier Institute of Management & Entrepreneurship, Bangalore

Delivery
Humor placement
Starting with a funny story You may want to postpone; dont be afraid to do the unexpected Relevant to audience and topic Find out time you have to talk Divide this time into equal segments (intensity curves)

Xavier Institute of Management & Entrepreneurship, Bangalore

Important tips
Give all the facts necessary for the joke to make sense
Never, never explain your joke Dont walk around too much when telling a joke or story

Practice! Practice! Practice!

Xavier Institute of Management & Entrepreneurship, Bangalore

Delivery
Types of pauses
Short, half to 2 secs, to separate thoughts

Spontaneity, planned unplanned pause, while pretending to search for a word


Long, more than 3 secs, commanding the audience to think

Xavier Institute of Management & Entrepreneurship, Bangalore

Bad habits
Jingling coins in pocket
Jingling bracelets or jewelry Playing with hair (normally done by women) Playing with objects (pointers, markers, etc.) Holding on to the lectern or table for dear life
Xavier Institute of Management & Entrepreneurship, Bangalore

Bad habits
Pacing back and forth
Rocking front-to-back or side-to-side Standing rigidly in one place Speaking with head down or bowed Staring Frowning
Xavier Institute of Management & Entrepreneurship, Bangalore

Bad habits
Clutching, scratching, picking items or body parts
Any repetitive gesture, word or phrase Empty words: you know, like, whatever, OK

Awkward, jerky movements

Xavier Institute of Management & Entrepreneurship, Bangalore

Bad habits
Locking hand together or twiddling thumbs
Tapping fingers Pushing up glasses Scratching the bald head

Xavier Institute of Management & Entrepreneurship, Bangalore

Planning presentation

Introducing you
Write yourself What to include
Background, your competency to talk on the subject

How long? (< 2 minutes) Extra copy Speak to the person introducing Have a Recovery Plan
Xavier Institute of Management & Entrepreneurship, Bangalore

Preparation
Know your objective
Will you inform, entertain, persuade?

Know your audience


What do they know, need to know? What is their motivation?

Know your subject


What are your major points? What is the best way to organize your information?
Xavier Institute of Management & Entrepreneurship, Bangalore

Prevention
Check the facility: visit the site if you can
Check the room setup/lighting/ sound: will you need help? Check your equipment: is everything working? Do you know how to use it?

Xavier Institute of Management & Entrepreneurship, Bangalore

Prevention
Check the materials: enough copies for everyone? Everything in order?
Allow plenty of time for setup: gives you ample room to handle the inevitable problems

Develop

Plan B: be ready for disaster

recovery
Xavier Institute of Management & Entrepreneurship, Bangalore

Organize your speech


Problem/solution
Chronological Physical location Cause and effect Extended metaphor
Comparing your theme with something

Theory/practice
Xavier Institute of Management & Entrepreneurship, Bangalore

Organizing
Write ideas on cards
Pile the cards into patterns Sequence the cards in each pile Sequence the pile of cards You could use Post-it notes to the same effect

Xavier Institute of Management & Entrepreneurship, Bangalore

How many points?


Decide on the need to know
Dont put too much info 7 down Prioritize and reorganize

Xavier Institute of Management & Entrepreneurship, Bangalore

Length of speech
Do not have to use full time
Better to be < than to be > Do not over-plan Be prepared to cut Do not cut the conclusion

Xavier Institute of Management & Entrepreneurship, Bangalore

Making speech more appealing


Have something for the head (logical)
Have something for the heart (emotional)

Xavier Institute of Management & Entrepreneurship, Bangalore

While presenting
Follow the structure
Get to the main point early Involve the audience Thank and wish them well

Xavier Institute of Management & Entrepreneurship, Bangalore

Structuring your presentation

Structure in parts
Greetings and introduction

Tell them what you are going to tell them Main content Tell them Summary and conclusion Tell them what you have told them ?
Acknowledgement
Xavier Institute of Management & Entrepreneurship, Bangalore

Why introduction?
Gain attention
Create rapport Show your credentials Provide reasons for listening Describe what you will talk about Create a desire
Xavier Institute of Management & Entrepreneurship, Bangalore

Perfect introduction
Addresses audience questions
Has greetings, acknowledgements Includes necessary background Is of right length Is catchy Is written out
Write it last
Xavier Institute of Management & Entrepreneurship, Bangalore

What not to do
Dont say, Before I begin
Dont get names wrong

Dont admit that you are not prepared


Dont admit that you have given identical speech n times Dont use offensive humor Dont ask about time
Xavier Institute of Management & Entrepreneurship, Bangalore

Great ways to begin


Quotations Rhetorical questions Jokes Stories or anecdotes Statistics Facts Historic events, Today Title of speech

Xavier Institute of Management & Entrepreneurship, Bangalore

Body
Problem/opportunity
Solution or recommendation with evidence Add activities, visual aids, stories, and examples

Xavier Institute of Management & Entrepreneurship, Bangalore

Body
Maintain interest level
Eye Rubbing, Cat nap, Sleep, Coma

Attention-gaining devices
Humor, Props Voice inflection Stage movement Showing visuals, Playing music Gesturing Using quotations, reading poetry

Xavier Institute of Management & Entrepreneurship, Bangalore

Body
Use humor how much?
Answer depends Why am I here? to inform, motivate, answer questions What is the nature of my subject? What is the nature of my audience? What about me? Am I adept?

Xavier Institute of Management & Entrepreneurship, Bangalore

Conclusions must
Summarize your speech
Provide a closure Give a feeling of completion Make a great final impression Give a feeling of excitement

Xavier Institute of Management & Entrepreneurship, Bangalore

Creating perfect conclusion


Make it sound like a conclusion
Cue the audience in advance Make it the right length Write it out Make the last words memorable Provide opportunity for questions
Xavier Institute of Management & Entrepreneurship, Bangalore

What not to do
Dont go overtime
Dont change your delivery Dont ramble Dont add new points at the end Dont say you forgot to mention Dont thank a lot
Xavier Institute of Management & Entrepreneurship, Bangalore

Wrapping it up in style
Refer back to the opening Use a quotation Ask a question Tell a story, Recite a short poem Tell them what to do Make a prediction Ask for a help Ask for a commitment

Xavier Institute of Management & Entrepreneurship, Bangalore

Influencing your audience

Know the audience


Find out as much as possible
Size: The larger the audience the more formal the presentation Demographics: The age, gender, and education of your audience should influence your language Heterogeneity: With diverse audience, make general appeals
Xavier Institute of Management & Entrepreneurship, Bangalore

Know the audience


Receptivity: The nature of your audience will determine how much motivation for listening you will need to supply Audience Behavior: How your audience acts
Audience Attitudes: Their expressions of approval or disapproval, likes and dislikes

Xavier Institute of Management & Entrepreneurship, Bangalore

Know the audience


Audience Beliefs: What your audience thinks is true or untrue
Audience Values: Your audiences judgments about right or wrong, good and bad Audience Culture: Religion, Race & Ethnicity, Interests, Societal Roles, Preconceptions about the presentation topic
Xavier Institute of Management & Entrepreneurship, Bangalore

Analyzing the audience


Why are they here?
What do they know? What do they need to know? What is in it for them?

Xavier Institute of Management & Entrepreneurship, Bangalore

Customizing to audience
What do they expect?
Highlight the benefits

Put them in the picture Make personal experiences universal Localize and customize remarks

Xavier Institute of Management & Entrepreneurship, Bangalore

Creating Rapport
Share
An unusual experience Your personal principles or beliefs Your avocations and hobbies

Dont whine about your problems Identify and address audience subgroups Focus on audience needs, not yours Identify influential members
Xavier Institute of Management & Entrepreneurship, Bangalore

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