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Company review on

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Presented by A.Aravind Sai Prasad (20089) D. Ganesh (20098) A.Veda(20095) J. Sasidhar (20077)

INTRODUCTION
In

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1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956. Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. over 35 brands spanning 20 distinct categories such as soaps, detergents,

Hindustan

With

VISION OF THE COMPANY

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PRODUCT MIX & PRODUCT LINES

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CONTRIBUTION TO DIFFERENT SECTORS

74. 3%

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PERSONAL CARE

TOILET SOAPS BY HUL

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HUL is the market leader in the soap segment in India

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Competitors of HUL SOAPS


Competitors HUL brands

brands
Lux Rexona Breeze Lifebuoy Santoor, Cinthol,

Chandrika Mysore

Sandal
Godrej Dettol

no. 1, Nirma

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Competitors of HUL SOAPS


HUL
Pears Dove Hamam Liril

brands
Competitors
Santoor, Camay Margo Cinthol

brands

Savlon

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The HUL Hair Care

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Competitors of HUL Hair Care

Sunsilk

Pantene

Clinic

Plus

Head

& Shoulders Garnier

Dove LOreal,

Welcome to the segment Of HUL Oral Care

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Competitors of HUL Oral Care

Pepsodent Close

Colgate Meswak Dabur

Up

Red

Anchor

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HUL COSMETICS

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Competitors of Revlon, Maybelline, LOreal

Competitors of
Nivea, Charmise

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HUL FOOD BRANDS

TEA Brooke Bond Lipton COFFEE Brooke Bond Bru


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FOOD Kissan Annapurna Knorr ICE CREAM Kwality Walls

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HUL LAUNDRY CARE

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COMPETITORS
SURF

EXCEL: ARIEL NIRMA

WHEEL:

RIN:

TIDE

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Other products

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MARKETING STRATEGIES OF HUL


STRA TEGIE

MARKETING STRATEGIES OF HUL FOR URBAN INDIA


Adopted

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Total Productive Maintenance(TPM)

to meet zero error, zero loss.


Focuses

on short supply chain for distribution.

To

meet the every needs of people everywhere.

Also

uses Direct selling channel, franchisee to reach everyone e.g. Aviance, Ayush.

MARKETING STRATEGIES OF HUL FOR RURAL INDIA


For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

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Promotion Strategy

This strategy was used at village to village basis.


The first step was the usage of audio- visual publicity vans. This publicity vans were covered by beautiful banners, this banners were embossed with the product photos.

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The promotion strategy is to do door to door marketing, & This is well designed, To do door- todoor marketing the marketer employed the young local youths who can communicate with rural people in the local language.
v

The formal media used to communicate the product was T.V, radio,cinema ,print proportionately depending upon their 11/29/12 reach and their influence

v v

The games used were: Spotting the right price. Match the pairs. Turn the wheel. This games were used to entice the people and pull them to Colony the small place between the houses so as to do mass marketing as much as possible.

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UNIQUE FEATURE OF THEIR MARKETING STRATEGY Low price competitive product


Try to cover all section of consumer available in the market. Focus more on Sub urban marketing Focus area home care , personal care , Food. They promote the Brand name up to that level ,that the product is recognize by its brand name . Example Vim , Lakme , Lux. Price of commodity may always stay in 11/29/12

Continued..
HUL

observed India very closely , their is a ring of truth to its vision statement to earn love & respect of Indian by making a real difference to every Indians. Indians have close connection with brands like hamam , lifebuoy , dalda etc. marketing

Rural

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Major challenges
Inflation

reducing profit behavior in core strategy

Consumer

Competition Global Help

exposure

to improve health n nutrition

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Segmentation

HUL is the largest FMCG company. HULs products are now in 2 hands out of 3 hands of India. The customer of HUL products is every one. Starting with child, youth to old age as well. Women are fond of the product of HUL. All product are available for womens needs & desires

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Distribution system

HUL's products, are distributed through a network of about 7,000 redistribution stockists covering about one million retail outlets. The general trade comprises grocery stores, chemists, wholesale, kiosks and general stores. Company provides tailor made services to each of its channel partners.

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Market share

Market Shares of Soap 60%. Market Shares of Food Brands 70%. Market Shares of Oral Products 36%. Market Shares of Household Cares 62%. Market Shares of Personal wash 60%. Market Shares of Skin Care 53%.

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SWOT Analysis
Strengths:

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Strong brand portfolio, price quantity & variety. Innovative Aspects. Presence of Established distribution networks in both

urban and rural areas. Solid Base of the company. Weaknesses: Responsibility(CSR) Corporate Social "Me-too" products which illegally mimic the labels and brands of the established brands. Strong Competitors & availability of substitute products. Low exports levels. High price of some products. High Advertising Costs.

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Opportunities:

Large domestic market over a billion populations . Untapped rural market.

Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers.

Export potential and tax & duty benefits for setting exports units. Threats:

Tax and regulatory structure. Mimic of brands

Removal of import restrictions resulting in replacing of domestic brands.

Temporary Slowdown in Economy can have an impact on FMCG Industry.

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Competitors of hul

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Edge over Competitors


Unilever,

in its worldwide operations, strives to be a multi local multi national. Working since 1912. national priorities over the years and remained committed towards India. market capitalization and Product Variety. Company policies such as :-

Reflected

Large Good

Developing

technology

and

using

relevant

Generating Stimulating

productive employment and

industrialization dispersing its benefits.

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HUL Financials

Categories of Shareholders as on 31st March 2012


% of Holdings

Top 10 Shareholders as on 31st March, 2012 (Other than promoters)


1.Life Insurance Corporation of India 2. Oppenheimer Developing Markets Fund 3. The New India Assurance Company Limited 4. Bajaj Allianz Life Insurance Company Limited 5. Aberdeen International India Opportunities Fund (Mauritius) Limited 6. Aberdeen Global - Emerging Markets Equity Fund

7. Vanguard Emerging Markets Stock Index Fund 8. General Insurance Corporation of India

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Year on yearHindustan Unilever Ltdgrew revenues 16.86% from Rs. 20,278 crores to 23,696 crores

Net income improved 21.54% from Rs.2296 crores to 2,791 crores.

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Year on year, both dividends per share and earnings per share excluding extraordinary items growth increased 15.38% and 22.75%, respectively. The positive trend in dividend payments is noteworthy since only some companies in the Personal & Household Prods. industry pay a dividend

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HUL Share
12 10 8

Rs

6 4 2 0

Fiscal Year ending march 31

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Return On Capital Employed(%)


12 10 8 6 4 2 0

Dividend Summary For the year ending March

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EMPLOYEE STOCK OPTION PLAN (ESOP)


The 2006 HLL Performance Share Scheme was introduced as a measure to reward and motivate employees as also to attract the talent and retain the key employees. On a review of the operating experience of the said scheme and bearing in mind the charges in the global trends on management rewards, it is proposed to revise the approach of award of share options under the scheme by adopting a revised 2012 HUL Performance Share Scheme.

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CODE OF BUSINESS PRINCIPLES People, integrity, and values have always been central to HUL three basic principles

Formation of trust and respect Building mutually beneficial relationships Engaging in responsible management practices

DIVERSITY
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HUL is committed to managing diversity in their working environment . It aggressively pursue the target of increasing the proportion of women in the management cadres (18%)

It has a number of gender friendly policies such as maternity benefit ,career break , flexi working ,agile working from remote location

HULs formal employment and fitment policy absolutely prohibits gender based discrimination

It is a merit driven organization and this is reflected in the policies concerning


Click to edit Master subtitle the best recruitment ,training and promotion which ensure that style person gets the job

,independent of subjective considerations

CHILD LABOUR

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HULs recruitment policy doesn't permit engagement of child labor directly or indirectly. Regular audits ensure compliance at their own sites and at third party locations/sites.

FORCED OR COMPULSORY LABOUR

The Employee Relations Policy and business principles adopted by the company prohibit such practices and this is upheld in letter and spirit

TEAMWORK AND LEADERSHIP

Teamwork is everyone's focus Leadership is everyone's responsibility

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EMPLOYEE ENGAGEMENT

HUL maintain good communication channels with employees through company based information and consultation procedures.

HUL have several processes instituted to ensure a two-way communication channel.

In 2009, they began an employee engagement programme to ensure that employees are involved in Unilever's vision and plans for the future

YOUNG MANAGERS LUNCH WITH CEO GLOBAL PEOPLE SURVEY UR SAY HAMARA

PERFORMANCE MANAGEMENT

Individual progress is important. That's why they invest a lot of time & effort in supporting employees to perform well & in building their capabilities.

Every person gets a performance and capability card. This is an e-card, which they can download it, which tells them everything they need to know, how they are rated, whether they are a lister' (a company phrase for fast-track leaders), which box of the matrix they are in, what is their potential, what is their likely next job, what does the company think about your potential, what is the kind of development plan that they have So every person has clarity, where he or she stands. This is shared transparently.

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REWARDS AND BENEFITS

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HULs reward philosophy is to provide market competitive salary and benefits with a strong linkage between performance and pay. Accordingly, their overall reward package includes

- Fixed Salary that is competitive with peer companies - Variable Salary that is linked to company and individual performance - Equity compensation (at eligible levels) that is linked to long term (3 year) company performance and individuals potential. - Benefits and Perquisites aimed at providing choices. - Retirement benefits that are market competitive.

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FACILITIES FOR FULL-TIME EMPLOYEES


basic access to above-minimum wages, subsidized canteen facility, safety training and equipment,

safe infrastructure and washroom facilities irrespective of contractual status. Certain benefits extended as a result of collective bargaining agreements are available only to those groups of workmen covered by the agreements

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TRAINING AND DEVELOPMENT

Learning is an integral part of life at Unilever & there are many ways in which you can develop your skills, both professional & personal.

On the job Professional skills Continual update Personality development

HUL is a business where talented individuals can go as far & as fast as their ambition & ability take them.

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GROOM YOUNG TALENT

The BLT program is an extremely comprehensive training module, designed to groom young talent for taking up challenging roles ahead. They get in-depth functional as well as cross-functional exposure through various stints, travel

through the length and breadth of the country and outside, understand company values and ways of working while they undertake live projects in each stint. There are senior coaches, mentors and tutors assigned to each intern, ensuring that the learning objectives of each stint are met, and suggesting any course correction which may be required for a particular intern. All this ensures that young talent is honed to take up the challenging assignments in the later stages of their career.

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CSR ACTIVITIES

Awareness campaigns on hygiene Child immunization camps Free eye check ups Anti-tobacco education Anti-alcoholism camps.

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Conclusion
With

its long and luminous history HUL is Indias true pride. is a company which the customers in rural as well as urban India relate to. This explains the deep penetration of HUL in Indian market. future for HUL is demanding newer and high level innovations so as to cope up with increasing competition. HUL is well equipped with all what is needed of this Indian Giant.

It

The

However

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