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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
What is Advertising
Any paid form of non personal presentation and promotion of ideas of goods and services by an identified sponsor (Philip Kotler 2006) Paid non personal communication from an identified sponsor using mass media to persuade or influence an audience ( Wells, Burnett and Moriaty 1998)
Definitions of Advertising
Generates a net gain in direct sales due to promotion of the industries products and services Generates indirect sales and jobs among the first level suppliers to the industries that incur advertising expenditures Generates indirect sales and jobs among all other levels of economic activity as the sales ripple through the economy
Creating a market Its about brand Pop culture Influence on Children Consumerist society
Child Obesity
Materialistic Habits
Violence/Harmful
Childhood obesity is quickly becoming a global health concern as figures reach epidemic proportions
Children 2).
(*Source: Advertising to
Children create and begin to model a lifestyle based on the advertisements they view Advertisers expose too many negative and potentially harmful advertisements to children
(*Source: Wright 51).
General Parties
Some advertising agencies Some global economists Some parents Some television stations
Specific parties
American Association of Advertising Agencies (AAAA) Childs Play Communications Childrens Food & Beverage Advertising Initiative Hilary Fox (LatinWorks Advertising Agency)
It is the parents or guardians responsibility to monitor what their children view Since we live in a capitalistic society, advertising is a business that sustains a way of life and economic success for the U.S. People rely on it to work, businesses rely on it to sell their products, and consumers rely on it to choose products they identify with
(*Source Toops 3). (*Source: United States 4). (*Source: United States 9).
Values
Health, family, self-esteem, fairness, & education Obligations Protecting their children, pushing for more gvnt. regulation Consequences Statistics will begin to show the decrease of child obesity, the fall of child/adolescent violence, and less materialistic habits
Values
National & global economy, the right to freedom of speech, currency, competition, fairness, and education
Obligations To distribute their informative ad campaigns to children & parents to sell their goods and create awareness of their brand
Consequences The national economy will suffer tremendously as advertising is a billion dollar industry
Educating children about advertisements, what the effects are, and the different ways we can change how current messages are sent out. Both sides to merge together in effort to agree that organizations like CARU will serve as a review committee that will have experts from areas such as: education, communication, child development, child mental health, marketing and nutrition.
Misleading claims Encourage Monopoly High prices Disconnection to business Misuse of advertising Creating unrequired desire Buying problems
Disadvantages of advertising
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