Our Targets for the next 12 months

Ecommerce Performance
Present Site Traffic: Visits/day Sales: Orders/day Conversion rate (%): 150-180 2-3 1.33-1.66 3 months 800-1000 11-16 1.33-1.66 6 Months 4000-5000 60-100 1.5-2 12 months 9,000-10,000 180-250 2-2.5

The Average Sale Value(ASV) at the moment stands at a healthy Rs. 1,600.00 (appx). We shall work on increasing this by aggressively pursuing sales of higher value products such as In-Car Entertainment & In-Car Tech. The sales of these products will rise significantly if the proposed partnership with CarZ is realised.

Our Targets for the next 12 months

INVENTORY
SKUs in Stock:
(appx.)

Present 10-11 40,000-55,000 3

3 months 90-100 3,50,000-4,00,000 10

6 Months 200-250 8,00,00-8,50,000 15

12 months 300-500 12,00,000-13,00,000 20

Value: of SKUs in stock Exclusive Brands:

Available only on Carware.in

At the moment, the number of SKUs held in stock is quite low. Due to our inherent lower purchasing power and storage capability, we are being at a disadvantage of loosing potential customers and orders due to product unavailability. We shall increase the number of In-Stock SKUs to 100 in the next 3 months and then continuously monitor the movement of these SKUs and asses if they need to stocked or dropped. Apart from this, flagging of other potential SKUs that need to be stocked will continue .

We shall also work towards introducing our own line of products with Carware branding. These products shall fall in the Low-Mid priced SKUs ranging in value from Rs. 150 to Rs. 5,000. Apart from this, we shall continuously strive to represent reputed Aftermarket brands in India exclusively.

Our Targets for the next 12 months

Advertising
Google Ad words:
Spending/month

Present

3 months

6 Months

12 months

10,000-11,000
10,000-11,000 0 0

20,000-25,000
20,000-25,000 20,000-25,000 40,000-45,000

20,000-25,000
20,000-25,000 25,000-30,000 40,000-45,000

20,000-25,000
20,000-25,000 25,000-30,000 40,000-45,000

Facebook Ads:
Spending/month

Affiliate Campaigns:
Spending/month

Display Ads Online/Offline:

Spending/month

Advertising through Ad Words and Facebook alone has generate quite some buzz about the brand and has also contributed significantly to generating leads and sales. We shall continue to focus on these campaigns for the next 3 months. The reliance on these two campaigns shall then be reduced over time as the site fares better in Organic Search results as a result of our SEO efforts. The focus from then shall be on creating a bigger brand value through advertising on reputed media like magazines and targeted websites. These campaigns shall be handled in association with our suppliers whose products we sell. These shall take the shape of either Co-Branding or shared advertising.

Our Targets for the next 12 months

SEO
Present 3 months 6 Months 12 months

.. .

Our Targets for the next 12 months

Staffing
Operations:
Stock Pickups, Dispatches, Paperwork etc.

Present
1 0 1 1 1

3 months
3 2 1 1 1

6 Months
5 5 2 2 2

12 months
10 5* 2 2 2

Support:
Customer Support - Dedicated

Business Development:
Supplier Relations, Market Study

Marketing and Promotions:

Advertising, Marketing (Online/Offline)

Content & Tech:

Design, Content development, Tech Admin

Carware is small, and shall remain small. We strongly believe that small teams are easy to train and monitor. And by virtue, they nurture greater passion and inherently have a better sense of ownership and hence are far more efficient and competitive. Our recruitment will reflect this philosophy.