Audience Research

Survey Results

What is your Gender?

My results show that 75% of my demographic are male. This may have an impact on the visual appearance of the media products I produce

Male Female

How old are you?

14 - 19 20 - 25 26 - 29 30 - 35 36+

I asked this question as an indication of how I should certificate my trailer. It is clear that my teaser trailer will be aimed at teenagers ranging from 14-19. 50% of my target demographic are teenagers, whereas 25% of them are between the ages of 26-29 and 30-35

How often do you go to the cinema?

Daily Weekly Fortnightly Monthly

My results indicate that 50% of my target audience go weekly and 50% go fortnightly. This may be reflective of the age range of my target audience. This also suggests that trailers may influence them to go and watch the film

What genre of film do you most like to watch?

Action/Horror Psychological Thriller Crime Thriller The most popular genre among my target audience was the Crime/Thriller genre. This may be reflective of the demographic as 75% of them are male

Are you interested in film reviews?

The results show that reading film reviews is popular among my target audience. This suggests that my audience value what is written about films

Yes No

Where do you watch most trailers?

TV Cinema Internet

75% of my demographic watch trailers on the internet. This may be due to the internet being very popular in this modern day world, especially among teenagers and young people

How do you find out about films you may like to watch?
Trailers Posters Adverts Word of mouth Film Reviews

The three most popular ways of finding out about new movies are through trailers, posters and word of mouth. This implies that that the features of the trailer and posters have to be captivating in order to gain my audiences attention

In terms of characters what is your preference?

Male Protaganist Female Protaganist Male Villain Female Villain

Femme Fatale

The three most popular characters among my target audience are female villains, male villains and femme fatales. This is good as my teaser trailer already has a female and male villain

Where do you view most film posters?

Public Transport Billboards Film Magazines Most film posters are viewed on public transport. This may be due to public transport being the most likely way for young people to travel

Do you watch films that aren't for your age group?

Yes No

100% of my demographic have a tendency to watch films that aren't for their age group. This enables me to use a variety of different features in my teaser trailer as I am not limited when it comes to audience preference