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promotion money, and other means to induce intermediaries to carry, promote, and sell the product to end users.
A pull strategy uses advertising, promotion, and other
Exclusive
Selective
Intensive
Goal incompatibility
Unclear roles and rights Differences in perception Intermediaries dependence on the manufacturer
Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, non business use
Supermarket
Convenience store
Superstore
Catalog showroom
Self-service
Self-selection Limited service
Full service
Direct selling
Direct marketing
Automatic vending
Buying service
Hariyali Kissan Bazaar, is a pioneer in new format rural retailing Chaupal Sagar by ITC acts as a collection centre as well as retail outlet
Wholesaling is the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services
The resale (sale without transformation) of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies
building
Bulk breaking
Warehousing
counseling