Team no:10 Jasinth SreeRekha Swathy Vikashini Yamini Priya

Culture:
Integrated system of learned behavior patterns that are characteristic of the members of any given society

Acculturation:

The process of adjusting and adapting to a specific culture other than ones own

Is one of the keys to success in international operations.

Social Institutions Values and attitude Education

Religion

Elements of culture

Aesthetics

Language

Manners and customs

Material elements

Language:
Language has been described as the mirror of culture.

Verbal:
Ex: American English Vs British English When the British say that negotiations bombed, meaning that they were a success, which to an American could convey exactly the opposite message. If you want to kill a message, translate it Non-Verbal:

Ex: Arabs and Latin Americans like to stand close to people when they talk. If an American, who may not be comfortable at such close range, backs away from an Arab, this might incorrectly be taken as a negative reaction.

Religion
Defines the ideal for life, which in turn are reflected in the values and attitudes of societies and individuals. Major holidays are often tied to religion

Religion Christianity Islam Hinduism Buddhism

No. of followers 2 billion 1.2 billion 860 million 360 million All over world

Countries Tanzania, Central Asia, Western China, India, and Malaysia, India, Nepal, Malaysia, Guyana, Suriname, and Sri Lanka Asia, India, Sri Lanka, and Japan

Values and Attitudes

Values are shared beliefs or group norms that have been internalized by individuals. Attitudes are evaluation of alternatives based on these values. Ex: The Disneyland concept worked well in Tokyo, it had a tougher time in Paris. One of the main reasons was that while Japanese are fond of American pop Culture, the European are quite content with their own cultural heritage.

Manners and Customs

When to give and What in Gifts China Chinese New Year (Jan or Feb) Modest gifts such as coffee table, books, ties, pens India Diwali Festival (Oct or Nov) Sweets, Nuts, Fruits, Elephant Carvings Japan Oseibo (Jan 1st) Scotch, Brandy, Americana, Round fruit (melon) Mexico Saudi Arabia Christmas Id al-Fitr / New Year Desk clocks, fine pens, gold lighters Fine compasses to determine direction for prayer, cashmere Pork and pigskin, liquor

Clocks, anything from Taiwan

Leather objectives, snake images

Gifts that Sterling come in sets items, of four or nine logo gifts, food baskets

Material Elements
Economic Infrastructure- Transportation, Energy and Communication Systems Social Infrastructure- Housing, Health and Educational Systems Financial & Marketing Infrastructure

Aesthetics
Each culture makes a clear statement concerning good taste, as expressed in the arts and in the particular symbolism of colors, form, and music. Ex: Black, for instance, is considered the color of mourning in US & Europe, whereas white has the same symbolic meaning in Japan and most of the far East.

Education
Education, either formal or informal, plays a major role in the passing on and sharing of culture.
Ex: Japan and South Korea emphasize on the sciences, especially engineering, to a greater degree than do western countries.

Social Institutions
Social institutions affect the ways people relate to each other. Social Stratification is the division of a particular population into classes. Reference groups provide the values and attitudes that influence behavior. Primary- Family, colleagues Secondary- Professional associations, Trade org

Halloween day

Naki Sumo

Leboku

Chinese noodles

St George day