Student Management in Basic Education (Part 1)

Marketing, Admissions and Enrollment

 from one thing, know ten thousand things.

Miyamoto Musashi The Book of Five Rings

Episode I
A long long time ago, in a galaxy far, far away, people at the Jedi Academy did not know how to market their school .

Marketing 101
Product Price Place Promotion

Product
Functionality Appearance Quality Packaging Brand Warranty Service / Support.

Price
Discounts Allowances Financing Lease Options List Price.

Place
Market Coverage Location Logistics

Promotion
Advertising Personal Selling Public Relations Message Media Budget.

Marketing Strategies

Competitive Advantage
Overall Cost Differentiation Focus

Growth Strategies
Market penetration Market Development Product Development Diversification

Positioning Strategies
Specific product features Benefits Usage User category Competing product Product class

Episode II
A long long time ago, in a galaxy far, far away, Luke sought admission into the Jedi Academy

Basis of Admissions Policies

Who may teach What may be taught How it shall be taught Who may be admitted for study

Admissions Prerogatives
Selection is based on appropriate and lawful criteria Decision-making follows the correct procedures Appropriate provisions protect the future relationship with the student

Issues
Entrance Examinations (Carvero vs. TIP) Race, religion, gender, age, handicap (Fah vs. CA) Private schools are prohibited from practicing discriminatory acts against students who have single, unwed, or separated parents (DECS 103 s.1997)

Requirements
F-138 indicating promotion to level applied for. Copy of the Birth Certificate F-137 upon enrollment Other requirements (if foreign)

When is a student enrolled?

Paid Tuition Fees (whole or part) Name appears in a class list Classes have started and student is admitted to class

Right to Enroll until Graduation except:

Failure to meet academic standards / retention policy Failure to meet disciplinary standards Parents refusal to follow school rules Refusal to pay fees Health issues Closure of the school

Last Words
You can not give what you do not have You can not teach what you do not know You can not sell what you do not appreciate

Questions

Leap! And the net will appear.