YUM BRANDS.

Yum! is a United Statesbased Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, and Wing Street restaurants worldwide.

Based in Louisville, Kentucky , it is the world's largest fast food restaurantt company in terms of system unitsnearly 38,000 restaurants around the world in more than 110 countries and territories. In 2010, Yum!'s global sales totaled more than US$11 billion.

 Tricon Global Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. an independent company, as a result of a spinout from PepsiCo, which owned and franchised the KFC, Pizza Hut, and Taco Bell brands worldwide. Because of the company's previous relationship with Pepsi, Yum! Brands has a lifetime contract with PepsiCo, with notable exceptions being the contract of A&W Restaurants with Dr Pepper Snapple Group to be the exclusive restaurant provider of A&W Root Beer, and the contracts of franchisees such as HMSHost and college-operated locations with Coca-Colawhich override Yum's lifetime PepsiCo contract, along with some scattered KFC franchises across the United States which continue to maintain Coke fountain rights.

Expansion In March 2002, Tricon announced the acquisition of Lexington, Kentuckybased Yorkshire Global Restaurants, owner of the Long John Silver's andA&W AllAmerican Food chains and its intention to change the company's name to Yum! Brands, Inc. On May 16, 2002, the name change became effective after a vote during the company's annual shareholders meeting, and on June 17, 2002, Yum! executed a two-for-one stock split. Shortly afterwards, due to Yum!'s lifetime contract with Pepsi, Long John Silver's and A&W Restaurants (both of which previously served Coca-Cola) switched to Pepsi products, with A&W retaining A&W Root Beerfrom a separate deal with Dr Pepper Snapple Group. In 2003, Yum! launched WingStreet as a hybrid combo unit with an existing Pizza Hut franchise.The Pasta Bravoconcept was acquired in 2003 from Pasta Bravo, Inc. of Aliso Viejo, CA for $5 million to pair with Pizza Hut.An East Dawning test cafeteria-style restaurant was opened in Shanghai in 2004. After failing, Yum! Brands chose the KFC business model (KFC is the most successful Western chain in China) and found greater success. As of year-end 2010, more than 20 East Dawning restaurants were in operation. In 2007 and 2008, a thousand WingStreet stores a year were opened. On October 19, 2009, Company president Scott Bergren publicized WingStreet's national launch.

International growth In January 2011, Yum! announced its intentions to divest itself of its Long John Silver's and A&W brands to focus on its core brands of KFC, Pizza Hut and Taco Bell. For the decade leading up to the company's announcement, major growth had relied on international expansion. With little presence outside the US and Canada, the two chains no longer fit in the company's long-term growth plans.The foreign expansionparticularly that of Taco Bell, KFC and Pizza Hutwas cited in the firm's January 18, 2011 announcement of its intention to sell the A&W and Long John Silver's chains. Both of those chains also suffered from poor sales, and had fewer locations compared to the other chains in the Yum! Brands portfolio. In September 2011, Yum! announced they had found buyers for the A&W and LJS chains. A Great American Brand LLC will buy A&W, and LJS will be acquired by LJS Partners LLC.Yum! Brands had originally purchased the parent company of Long John Silver's and A&W brands in 2003 for $320 million] In May 2011, Yum! agreed to purchase mainland Chinese hot pot chain Little Sheep for HK$4.56 billion.[8]The deal spent more than 4 months in anti-trust review by the Chinese Ministry of Commerce, to determine whether or not the transaction would result in a monopolistic positioning of Yum! in the country's restaurant industry. The Ministry approved the deal in November 2011, according to Little Sheep representatives.[9] By 2011, Yum! was winding down Pizza Hut locations in Dollard-des-Ormeaux, Quebec, Canada with Kirkland, Quebecfollowing suit the following year. In 2012, KFC was the first American fast food restaurant to operate in the West Bank; it opened in Ramallah; a Pizza Hut is also planned

 Corporate The current chairman and chief executive officer of Yum! Brands is David C. Novak. Novak is a director of J.P. Morgan Chase and became CEO of predecessor firm Tricon Global on January 1, 2000, and chairman of the board on January 1, 2001. He is also a member of the Yum! executive/finance committee. Since 2006, Yum! Brands has served as the corporate sponsor of the Kentucky Derby.

 Current KFC (global) Pizza Hut(global) Taco Bell(global) WingStreet(Malta, United States, Canada, Germany and Cyprus) East Dawning(People's Republic of China) Wing Works Pasta Bravo China Wok (Latin America) Former A&W Restaurants D'Angelo Sandwich Shops Long John Silver's

 Yum! Brands, Inc., based in Louisville, Ky., is the world's largest restaurant company in terms of system units with nearly 38,000 restaurants in over 120 countries and territories and more than 1 million associates. Yum! is ranked #213 on the Fortune 500 List and generated more than $12 billion in revenue in 2011. Our brands KFC, Pizza Hut and Taco Bell are the global leaders of the chicken, pizza and Mexican-style food categories

 The Yum! system includes four operating segments: U.S., International (Yum! Restaurants International), China and India Divisions. Outside the United States in 2011, the Yum! system opened approximately four new restaurants each day of the year, making it a leader in international retail development.

 At Yum! we're building a vibrant global business by focusing on four key business strategies: Build leading brands across China in every significant category Drive aggressive international expansion and build strong brands everywhere Dramatically improve U.S. brand positions, consistency and returns Drive industry-leading, long-term shareholder and franchisee value