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Airlines Industry
Its not about simply reaching about to customers with the right service. But, its also about creating that right desire to possess service.
India has the private airlines as its key players 75% of the market share is owned by the private sector. India is the 9th largest aviation market in the world.
Bharat Airlines
This is the state carrier owned by the government. Annual turnover touching over 4,500 crores. Bharat airlines is able to cloak about 260 flights touching over 65 domestic destination. These airlines is have biggest capacity with close to 35,000 seats.
Set Airways
This airline has very seriously challenged the monopoly of Bharat Airline. It operats close to 250 weekly flights covering around 45 destinations. Total seating capacity is about 30,000 seats. Set Airways cloked turnover of around 4,000 crore annually.
Depend Air
Depend air is started its operations in 1993. This is the smallest of the three operations. It operates around 120 flights ina wek, covering about 24 destination. In comparison with Bharat airlins, Depend airs seating capacity is about one third, at about 11,500. Depend air is is not able to achieve a strong differentiated position in market.
Kingfisher Airlines
Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines
Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft. There are tools for mood lighting such as web chat, inseat plugins for music, liveTV with 16 channels on each seat 100 percent E ticket airline
Jet Airlines
Jet Airways is an airline based in Mumbai, India. It is India's third largest airline. Jet Airways also operates two low-cost airlines, namely Jetlite (formerly Air Sahara) and Jet Airways Konnect.
6.
7. 8.
Air Sahara
IndiGo Alliance Air Paramount Airways Private Limited Jet Airways
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PRODUCT
PRICE
PLACE
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE
Product Mix
Giving a Feel For The Product Inside a Service Wrapper . Consumers are demanding not products, or features of products but the benefits they will be offered. The airline product includes of two types of services: 1. On the Ground Services. 2. In-Flight Services.
Price Mix
Premium pricing:- Use a high price where there is a uniqueness about the product or service. Such high prices are charge for luxuries
Cheap-value pricing:- This approach is used where external factors such as recession or increased competition force companies to provide 'value' products and services to retain sales APEX fares:- Apex or advance purchase fares are special fares valid on economy class on specified sectors. They are much lower than the normal fares.
Promotion Mix
Advertising- keep in mind the image of the country, tourist attraction, cultural heritage
Place mix
Online 24-hour reservation Systems.
People Mix
Reliability
Caring Attitude
Goodwill
Process mix
Reservation.
Flight Information. Facilities at The Airport. Baggage Handling. Meal Service. Flight Entertainment. Deliver Quality Service
PHYSICAL EVIDENCE
On the ground:
Booking offices or ticket counters. Paperwork.
In-flight:
Tickets.
Ambience.
Challenges
Indias civil-aviation sector, estimated to be growing at a robust annual rate of 15-20 percent, is considered Indias second emerging sunrise industry after Information Technology. The growth rate is one of the fastest in the Asia-Pacific region, and the country is currently the ninth-largest aviation market in the world. A massive boom in the tourism industry, coupled with a growing, cash-rich middle class and strong government support have helped, alongside growing private participation and foreign investment, and a favourable business environment.
Challenges
Airport challenge The key challenge will be to ensure that Indian airports function with the same efficiency as global hubs such as Dubai and Singapore. That not only calls for a huge infrastructure investment, but also a totally new approach to setting up and handling airports. Interestingly, while India allows 100 percent FDI(Foreign Direct Investment) into the green-field airport projects, it does not allow direct or indirect equity participation by foreign airlines into the Indian carriers. Cash-strapped Indian carriers have, however, been vigorously advocating the need to lift this restriction.
Challenges
Fleet expansion The New Delhi-based South Asian branch of the consultancy Centre for Asia Pacific Aviation (CAPA) says the expansion of the Indian civil aviation industry in terms of traffic, yields and profitability, buttressed by strong, long-term fundamentals will inevitable stimulate airlines to expand their fleets. Indian Prime Minister Dr Manmohan Singh says this expansion could lead to total investment in the Indian civil aviation sector in excess of US$120 billion in the years ahead.
Challenges
No-frills airports With airports trying to cover the cost of upgrades and construction by charging airlines higher landing and parking fees, there has been a growing demand for setting up no-frills airports meant for the exclusive use of the budget carriers. According to Civil Aviation Secretary Nasim Zaidi, Air India Regional the low-cost Air India subsidiary formerly called Alliance Air is proposing to develop green-field airports intended for operations by smaller aircraft such as ATR 72 turboprops in three Indian states.