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Number of People interviewed = 97 Number of People eligible for the survey = 60 Number of Questions in the survey = 14 Average time taken per survey = 4 mins. Rating starts with 1 being the Highest & 5 the lowest.
Survey
Percentage
38% Yes No
62%
2. When someone says the word noodles, what is the 1st thing that comes in your mind?
Percentage
4%
2% 0% 12% Maggi Top Ramen
Foodles
82%
32%
Rating
Taste
Variety
Packaging
Availability
92%
62%
94%
2
3 4 5
4%
4% 0% 0%
10%
20% 18% 20%
25%
10% 2% 1%
3%
3% 0% 0%
4. Which of the following Maggi Products in Noodles category do you buy the most?
18%
Maggi Masala 8% 5% 69% Maggi Vegetables Aata Noodles Maggi Dal Aata Noodles Maggie Soupy Noodles
8%
3% 3%0% Definitely would Probably would Might or might not Probably would not Definitely would not 86%
6. If the price of the Maggi noodles you purchased had been 5% higher, and all other noodles category had been the same, how likely would you have been to have purchased your Maggi noodles?
11% 10%
5%
Definitely would purchased Probably would purchased Might or might not purchased
12%
62%
4% 24% Good for health Ready to eat 46% 26% Junk food Tasty/ Fun eating
9% 21%
4% 1%
65%
9. If given a chance, which of the following aspects Maggi would you try to improve?
2% 1% 86%
Column1
5%, 5% 35%, 35% 45%, 45%
Noodles: Me Aur Meri Maggi Sauces: Its Different Soups: Taste Bhi, Health Bhi!.
15%, 15%
11. Gender?
12. What was the last grade of education you have completed?
10%
59%
7%
5%
2%
23%
42%
14. Which of the following best describes your households total yearly income?
11% 27% 20% 1 lac 1 lac to 2 lac 2 lacs to 3 lacs > 3 lacs
42%
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