An attempt to answer one basic question: What is the profile of each competitor? What is each likely to do?

Comparing relative strengths and weaknesses in capabilities/ competencies vis--vis competition Monitoring competitor actions Warning management of rival moves and countermoves, actual or contemplated Developing competitive strategies to safeguard competitive edge

Helps monitor competitors actions and analyze their CA Helps develop counter strategies Helps identify neglected or emerging market segments Helps Identify optimum marketing mixes Assists in decisions to add/drop/modify a product Helps develop more accurate strategic plans

In the next 10 to 15 years, collecting outside information is going to be the next frontier- peter Drucker

Conception of product? Needs tracing? Before the birth of competition? During internal external analysis? Strategic importance of relativity

Intelligence is pre-requisite for strategy formulation BUT it is never a substitute for good judgment and it is important only to the extend that it is believed and deals with real issues for management.

Gauging capabilities and core competencies Details about product lines Technology Financial statements Financial resources Physical resources Man power Quality of management and their philosophy

The meaning of all the easily available intelligence Determining intentions Evaluating future moves

Bias can cloud your interpretation of intelligence information

Forcing the evidence to fit preconceptions Being hostile to evidence at odds with beliefs Predicting the most feared competitive intentions as a

defense to any future post mortem

As a way of getting support for a favored strategy

What they say about themselves What others say about them Media coverage Past record Online Mystery shopping Publications and case studies

Milking potential recruits Picking the brains of employees at conferences Hiring people away from competitors Encouraging key customers to talk Grilling suppliers Hiring consultants to interview competitors Analyzing labor contracts Studying photographs Doing reverse engineering Getting clues from advertisements and other brand cues Buying garbage

Company website Clients websites Product reviews Articles and publications Databases Social networks

Ability to conceive and design Ability to Produce Ability to market Ability to finance Ability to manage

Case: It is 9:05am Thursday morning. A dead body was found in faculty parking lot. 4 detective teams are hired to investigate the case

Birthday point CR 11 Student car park Language Lab Research Lab Exam branch Faculty room Fish pond Accounts office

Library Conference Room Store room Table tennis area Dean office

Asifi DD Admin Tahir Saab Arif Bhai DCE Col saab Ashiq saab Faisal Sarfarz Bhai Javaid Chacha

Laptop CPU Telephone Vase Rope Photocopy machine Stapler Notice board Table lamp