Escolar Documentos
Profissional Documentos
Cultura Documentos
Group No. 3
Dhaara Pabari Roll No. 02 Sharda Sharma Roll No. 25 Kunal Patel Roll No. 29 Durgesh Deshpande Roll No. 36
INTRODUCTION
Headquarters- Ann Arbor Township,Michigan,
United States
$1.65 Billion sales per year Second-largest pizza chain in the United States More than 10,000 corporate and franchised stores in 70 countries and all 50 U.S. states Largest home-delivery market share Over 145,000 employees across 50 states and 70 countries Vision-Exceptional people on a mission,to be the best pizza delivery company in the world
HISTORY
Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in Ypsilanti,Michigan in 1960 James trades his half of the business to Tom for a Volkswagen Beetle in 1961
INTERNATIONAL BACKGROUND
First international store opens in Winnipeg, Canada in 1983 Discontinued 30-minute guarantee and reemphasized the total satisfaction guarantee in 1993 Launched on the Internet(www.dominos.com) in 1996. The company reaches record sales of $2.8 billion system-wide Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day on 5 continents consecutively in 1997
CURRENT ERA
2004-began trading common stock on the New York Stock Exchange under the ticker symbol "DPZ" 2006-opened its 5,000th U.S. store in Huntley and its 3,000th international store in Panama City, making 8,000 total stores for the system 2007-Online and mobile ordering Domino's Launched its "You Got 30 Minutes" campaign 2008-Pizza tracker 2009-aggressive menu expansion 2010-J.Patrick Doyle as Brandon's successor 14.3% quarterly gain
Company Background
-Founded in 1958
Products
Pizza Pasta Wings Sides and Desserts Pizza rollers , Cheese sticks , Breadsticks, Cinamon sticks, Chocolate Catering
Website
-Menu focused
-A subsidiary of YUM Brands -Largest take out and pizza delivery restaurants chain in US -34000 restaurants in 100 countries -Named Americas Favourite Pizza
-Founded in 1983
-Homepage directs to deal tab -Emphasizes online ordering -Links to all social media
Pizza -Third largest take out and delivery Sides pizza restaurant chain in US Breadsticks,Cheesestick, -3300 Restaurants in all 50 states Chicken strips,Wings, and 30 countries Parmesan strips -Better ingredients,better pizza Desserts -Official pizza sponsor of NFL and Catering Superbowl -Founded in 1960 Pizza -Headquartered in Ann Arbor,MI Pasta oven-baked -Second largest pizza chain in the Sandwiches US Wings,Salads -10000 corporate and franchised Breadsticks stores in 60 international markets Cheesesticks -30 minutes delivery guarantee Deserts
-Focuses on featured products and Papa John Schnatter -Emphasizes on online ordering,menu and special offers -Links to social media
-Product focused -One click deal navigation -Pizza tracker tab -collaboration with St.Jude -Links to social media
Dominos PULSE
Functions
Taking and customizing orders using touch screen interface Maintaining sales figures Compiling customers information
PULSE Evolution
New hardware and software platform Installed in more than 5000 U.S. branches Older software think client model
Networked workstation
I N P U T
Processing
OUTPUT
PIZZA TRACKER
Part of an online ordering system
PIZZA TRACKER!!
CONCEPTS LEARNT
PULSE PULSE EVOLUTION PIZZA TRACKER
TAKE-AWAY POINTS
REALISING YOUR WEAKNESSES TRYING TO OVERCOME THEM IDENTIFYING YOUR COMPETITION BUILDING A COMPETITIVE ADVANTAGE USING TECHNOLOGY TO CUT COSTS AND INCREASE CUSTOMER SATISFACTION OVERCOMING RESISTANCE TO CHANGE
Question 1)
Q.) What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes and outputs of these systems.
Answer SYSTEMS In-store transaction processing system Customer relationship management system Business process Order taking, order processing, customer information
INPUT PROCESS OUTPUT
Question 2)
Q.) How do these systems help Dominos improve its business performance?
Cost effectiveness
Easy training for employees Recording of purchase and payment data
Question 3)
Q.) How did the online pizza ordering system improve the process of ordering a Dominos pizza?
ANSWER
Convenient to customer Time Proper customization Total Price Pizza tracker and simulated pizza feature Customer information database Multiple payment options Discount coupons
Question 4)
Q.) How effective are these systems in giving Dominos a competitive edge?
Reduced mistakes
Pizza tracker Order processing time
Thank you!