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BY
SEETHA M. J.
Asst. Professor, Dept. of Commerce & Management, Government First Grade College, Ranebennur.
MEANING OF BUSINESS
Business is an activity which is primarily pursued with the object of earning. It involves production, exchange of goods & services to earn profits or earn a living. Literally Business means a state of being busy.
MEANING OF ENVIRONMENT
Environment refers to all external forces which have a bearing on the functioning of business.
BUSINESS ENVIRONMENT
Business environment refers to the totality of all the relevant forces external to beyond the control of an individual business enterprise @ its management.
SCOPE OF BUSINESS
All activities connected with Production Trade Banking Insurance Finance Agency Advertising Packaging & branding, etc.
Vision - Broad explanation of why the firm exists and where it is trying to lead. Mission Outlines the fundamental purpose of the organisation.
OBJECTIVES OF BUSINESS
Profit. Growth. Power Employee satisfaction @ development Quality products @services Market leadership Challenging Joy of creation Service to society Good corporate citizenship
TYPES OF ENVIRONMENT
MICRO ENVIRONMENT
MACRO ENVIRONMENT
NATURAL ENVIRONMENT, ECONOMIC ENVIRONMENT, POLITICAL LEGAL ENVIRONMENT, TECHNOLOGICAL ENVIRONMENT, GLOBAL ENVIRONMENT AND SOCIO- CULTURAL ENVIRONMENT
changes taking place. Provides inputs for strategic decision making. Facilitate & foster strategic thinking in organization. To keep oneself dynamic.
NATURAL ENVIRONMENT
Manufacturing.
Mining activities. Agriculture.
Trade.
Transportation & communication. Technology.
Impact on business.
Both employees & consumers are resentful of firms
taking more than giving to natural environment. Issues like ozone depletion, global warming, depletion of rain forests, destruction of animal habitats, waste management, etc.. Environmental affairs should not be taken as incidental or secondary function of a firm.
called ENVIRONMENTALISTS. Lastly firms should formulate & implement strategies from environmental perspective.
ECONOMIC ENVIRONMENT
Is Indian economy a developed or under-developed ?
Technological backwardness.
Infrastructural inadequacies. Dualistic economy.
Natural resources Capital formation Technological progress Infrastructure Size of market & . investment
LEGAL ENVIRONMENT
GENERAL CREDIT CONTROL. Bank rate Open market operations C.R.R. S.L.R. Refinance policy.
SELECTIVE CREDIT CONTROLS Specific securities Discriminatory rates of interest Moral suasion Direct action.
MONEY MARKET- The market in which short term funds are borrowed & lent.
Operations in money market.
Call/ notice money Commercial bills
Treasury bills
Certificates of deposits Commercial papers
FISCAL POLICY
BUDGETS
UNION
Industrial policy
Objectives of 1991 Industrial Policy.
Self reliance to build on many sided gains already
greater investment in R&D. Removing the regulatory system and other weakness. Increasing the competitiveness of industries for the benefit of the common man. Incentives for the industrialization of backward areas. Enhanced support to the small scale industries.
business lines & cut their losses. Protect the interest of workers. Abolish the monopoly of any sector in any field of manufacture expect on strategic or security grounds. To link Indian market to Global market.
EPCG scheme
Advance license Reduction of transaction cost
TECHNOLOGICAL ENVIRONMENT
Technology and society Technology reaches people through business. High expectations of consumers. System complexity. Social change. Technological phases and social system they create.
GLOBAL ENVIRONMENT
Meaning of Globalization :It means several things to several people. The company commits itself with several manufacturing locations around the world. The ability to compete in domestic markets with foreign competitors.
Features of Globalization
Configuring anywhere in the world
Interlinked and independent economies Lowering of trade and tariff barriers
CHALLENGES:Maintaining competitiveness Govt. & trade regulations Developing an international perspective Managing diversity
STRATEGIES IN GLOBALISATION
Deciding whether to go global
Deciding which markets to enter Deciding how to enter the market
Successor of GATT
Reciprocity
Safety valves
Functions of WTO
Administering & implementing the multilateral &
pluri lateral trade agreements which together make up the WTO Acting as a forum for multilateral trade negotiations Seeking to resolve trade disputes Overseeing national trade policies & Co-operating with other international institutions involved in global economic policy making
policies, based on WTO principles, is widely recognized & appreciated. As long as India needs to export & import, it makes far more sense to be part of the multilateral trading system than stay out of it. It provides information & advise on export markets & marketing techniques, 7 assists in establishing export promotion & marketing services & training personnel require for these services.
competitiveness lies in clothing, agriculture, forestry & fisheries product groups, it is logical to believe that India will obtain large gains in these sectors. Another advantage of WTO membership stems from the fact that India is saved from entering into multiple bilateral trade on negotiations with other countries.
beneficial to a country like ours. Indias position in all these sectors is advantageous to her & provisions are favorable to the countries.
in world trade. WTO will not ensure open trade for goods produced by developing countries. It ensures necessary climate for domination & hegemonisation by the consortium of the capitalist countries.
new rules & disciplines & potential for trade harassment. The worst fears expressed about the WTO agreement relate to the steep hike in prices of drugs & agricultural inputs.
TRADING BLOCKS
Trade creation & trade diversion
Prices & competition Economies of scale
THANK YOU