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Automotive Sector

Group 1 Section - 3

Automotive Functions (OEM) Classification Framework


Operating Functions

1.0 Develop Vision and Strategy

2. 0 New Vehicle Development

3.0 Market and Sell Products and Services

4. 0 Build Vehicle and Logistics

5.0 Manage Customer Service

Management and Support Functions


6.0 Develop Human Capital

7.0 Manage Information Technology

8.0 Manage Financial Resources

9.0 Acquire, Construct and Manage Property

10.0 Manage Environmental Health and Safety (EHS)

11.0 Manage External Relationships

12.0 Manage Knowledge, Improvement and Change

2.0 New Vehicle Development


Processes Benefits

2.1 Strategize and Plan Portfolio


2.2 Create and Finalize Concepts for new vehicle Synthesis 2.3 Engineer and Design Vehicle (CAD Model) 2.4 Improve/Validate Design 2.5 Build Prototype 2.6 Test/Verify Vehicle Functional Requirements

Helps to meet market demand and deliver innovative products ahead of competition
Collaborate efficiently in design phases for complex product structures Increase visibility across all processes with embedded analytics Maximize component reuse and communicate with a single system Synchronize engineering and manufacturing to enable smooth transition to production Synchronize engineering and manufacturing to enable smooth transition to production

3.0 Market and Sell Products and Services


Processes 3.1 Develop marketing, distribution and channel strategy-forecast and analyze demand 3.2 Develop marketing strategy 3.3 Develop sales strategy 3.4 Develop and manage marketing plans 3.5 Plan and forecast vehicle 3.6 Strategize relationships and manage customer Integrate channel stakeholders partner Benefits Align stakeholders to optimize vehicle sales management across the distribution chain

Create full transparency throughout the distribution chain


Provide custom marketing reports based on holistic views of customers and vehicles

3.7 Monitor relationships 3.8 Plan sales and promotion 3.9 Perform order management 3.10 Execute order-to-delivery (built & locate to-order)

3.11 Manage dealers


3.12 Perform vehicle life cycle management

4.0 Build Vehicle and Logistics


Functions 4.1 Procure services materials and Benefits

Harmonize and standardize supply processes for direct material


Optimize inventory levels Obtain visibility and collaboration across the entire supply chain Manufacture based on lean principles Management of service parts efficiently across planning, warehousing, ordering, and delivery execution. Increase service availability and delivery

4.2 Manufacture vehicles


4.3 Manage warehousing logistics and

4.4 Forecast vehicle build and create build plan 4.5 Validate quality targets

4.6 Production planning

Increase service availability and delivery Increased customer satisfaction with better issue resolution

5.0 Manage Customer Service


Functions 5.1 Develop post vehicle, customer care/customer service strategy 5.2 Plan and manage customer service operations 5.3 Perform after-sales installation and repairs 5.4 Measure and evaluate customer service operations 5.5 Train and manage customer service workforce 5.6 Manage warranties 5.7 Manage quality 5.8 Manage parts 5.9 Service parts 5.10 Manage end-of-life vehicle Benefits Enable managing service requests and orders, returns, contract-based entitlements and SLAs, warranty claims, multichannel communications, and postsales offers. Increase revenue while reducing the high cost of service Connect service, sales, and marketing Get a clearer view of all relevant data to provide better customer service

6.0 Develop and Manage Human Capital


Functions Benefits

6.1 Develop and manage human resources (planning, policies and strategy)
6.2 Recruit, source and select employees 6.3 Develop and counsel employees 6.4 Reward and retain employees 6.5 Re-deploy and retire employees 6.6 Manage employee information

Helps meet the challenges of globalization, increase efficiency and transparency, and standardize processes all while improving compliance. Improve HR process efficiency and lower cost
Optimize global processes Create a foundation to manage talent, hire, and train faster Mitigate risk and challenges of global systems

7.0 Manage Information Technology


Functions 7.1 Manage the business of information technology 7.2 Develop and manage IT customer relationships 7.3 Manage business resiliency and risk 7.4 Manage enterprise information 7.5 Develop and maintain information technology solution 7.6 Deploy solutions information technology Benefits Drives efficiency and performance, gain organizational control, and adapt to shifting business demands with software for the automotive supply chain. Analyze operations based volumes of complex data Achieve secure processes and anywhere on large

access to business data, anytime and

7.7 Deliver and support information technology solution


7.8 Manage IT knowledge

Compose and adapt processes that address the unique needs of your customers

Adapt to accelerating change and manage your IT infrastructure in an integrated way

8. 0 Manage Financial Resources


Functions 8.1 Perform planning and management accounting 8.2 Perform revenue accounting 8.3 Perform general accounting and reporting 8.4 Manage fixed asset project accounting 8.5 Manage treasury operations Benefits Achieve superior financial performance in a world of accelerating and challenging change by leveraging resources, people, and technology. Streamline processes to reduce cost Manage liquidity and cash Reduce the cost of managing risk and compliance Close books quickly and accurately

8.6 Process accounts payable and expense reimbursements


8.7 Process payroll 8.8 Manage taxes 8.9 Manage international funds and consolidation

Maruti Suzuki India Ltd.

Incorporated in 1981, it is the leader in the Passenger Car market for the last 20+ years Rs. 395 bn. of Sales in 2012. Largest Sales and Service network in India 300+ strong dealer network across all states. 9000+ employees

Growing Needs of Maruti


Addition of 4 new business sectors in 2002 Non expandability of the existing IT system as opposed to the business Disparate systems that could not interact with each other Poor Information quality Huge turn-around time Requirement for constant monitoring and human intervention

Post-Implementation
Single Integrated, in-strata system Smart and Process oriented Workforce Tight integration for real time performance Budget and credit checks completed online Lowering support and maintenance costs Easy upgrades for the future Provide end-to-end visibility

Increase in revenue generated over the years

Sales Volume Increase post ERP Implementation

Maruti Suzuki Network

Thank You