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INTRODUCTION
In the recent trend, Indian rural markets have acquired significance as the overall growth of the Indian economy, has resulted into substantial increase in the purchasing power of rural communities. Two thirds of Indian consumers live in rural areas and almost half of the national income is generated in rural India. Rural India is classified in around 450 districts and approximately 630000 villages, which can be sorted in different parameters such as namely literacy level, accessibility, income level , penetration, distances from nearest towns etc. Nearly seventy percentage of Indian population live in more than 6,27,000 villages in rural areas. At the highest income level there are 2.3 million urban households in rural areas as in the urban areas. Rural marketing in Indian economy covers two broad sections (a) Selling of agricultural products in the urban areas. (b) Selling of manufactured products in the rural regions. Fake products are the poor quality products that are sold at a fraction of the original price. Some of these select to name themselves similarly after popular brand names to trick consumers into buying them. Today the fake products are unnoticed in the market, which is happening at international level arena too, which not only affects the sales and profits of the corporate but majorly affects the brand image of the original products.
OBJECTIVES OFTHE STUDY To study the Rural marketers challenges in rural markets over fake product To ascertain Relationship between occupation and awareness towards fake products. To ascertain preference of the rural customers towards fake products over original product.
RESEARCH METHODOLOGY
We have adopted Descriptive Research in order to describe the variables in this study. Area Jamukoli Haat , Harirajpur
The required data was collected through a questionnaire, where the sample size is restricted to10 consumers and 10 retailer. Since the market is wide spread, we have adopted non probability convenient sampling for selecting the samples from the study area. Data Collection Method
Both Primary and Secondary data collection methods were used in this study. In primary data collection, questionnaire was used. closed questions were also employed in this study. Personal interview has been conducted to ensure accuracy of the research. The survey was conducted through Questionnaire schedule method.
Other, 3
Eveready, 5 Sony, 1
Other, 3
Sony ,1
Coca cola, 2
Other s, 3 Sprite, 4
Fanta, 1
Others, 5
Coca cola, 2
Fanta, 0
Sprite, 3
Lifebou y, 2
Others, 5 Rexona ,0
Others, 2
Lux, 3
Rexona, 0
Lifebouy, 3
Lux, 5
Dairy Milk, 4
Kit Kat, 2
Aim, 2
Flying Star, 1
Original Product
Dairy Milk Lux Kit Kat Polo Vicks Mango Bite Coffee Bite Home Lites Coca cola Fanta Sprite Sony
Fake Product
Daily Milk Luk Kir Kat Rolo Vibex Mango Ripe Coffee Toffee Home Lifes Hello Sasa Smile SQny
1 2 3 4 5 6 7 8 9 10 11 12
Fake Products
Conclusion
Fake products create damage to leading companies' sales and brand image. Fake products also create problems to consumers on their health. Hence, the MNCs and other leading companies that are worse affected by fake brands has to prevent their footage by adopting various strategies as discussed. The 4 P's of the marketing mix have to be redesigned by the marketers in attracting and attacking the rural markets of India. When consumers come across such fake brands they also have to take the issue to the companies and/or legal authorities.
Annextures
Thank You