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Actionable CRM happens at the point of contact and gives relevant information in bite size pieces or more if needed.
Multi-channel difficulties
POS Fulfillment
E-commerce
Compliance
Direct Marketing
Social Network
Wine Club
Off-premise = Phone, Email, E-commerce, Social Media, Mail, Wine Club Subscriptions 80% of the interactions (and growing) 20% of the customer acquisition 50% of the revenue Represents the greatest growth opportunity
If you do not have a customer centric strategy you are divorced from modern reality.
Projected
There is no virtually no advantage to buy direct from a winery No selection advantage. No price advantage. No shipping advantage. Not convenient. Not easy. Not fun.
What is the true differentiator in a sea of wine choices and a customer centric world?
For more awesome information check out this blog by Brian Solis: http://www.briansolis.com/2012/04/meet-generation-c-the-connected-customer/.
Watch out!
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. -Jeff Bezos
Instagram pmabray
Paul Mabray
Google + pemabray Foursquare Paul M.
Social context comes from the interest graph and texture The interest graph
What I like. My aspirations. What I am likely to buy!!!!!!!
1. 2. 3. 4.
It is customer centric. Better insights give better conversion. Its real time. Much of the data collection and analysis is done by a computer vs. the CRM data entry of a human!!!! 5. Context is king (ask Netflix, Amazon, et al).
VinTank
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