B2B Project

Infosys

Industry Profile

The Information technology industry in India has gained a brand identity as a knowledge economy due to its IT and ITES sector. The ITITES industry has two major components: IT Services and business process outsourcing (BPO). IT industry is continuously increasing GDP, employment, and exports. The major cities that account for about nearly 90% of this sectors exports are Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Pune, Kolkata. Top five players in the IT industry:
TCS Infosys Cognizant Wipro HCL Technologies.

This sector has led to generate huge employment and there is expectation of 230,000 more jobs in FY2012.

On 25 June 2002 India and the European Union agreed to bilateral cooperation in the field of science and technology. A joint EU-India group of scholars was formed on 23 November 2001 to further promote joint research and development.

Company Profile
Infosys was started in 1982 and now it is a global leader in the world. Infosys provides business consulting, technology, engineering and outsourcing services to help clients in over 30 countries build tomorrows enterprise. Infosys was started by seven people with US$ 250 and now its revenue is of US$ 7.126 billion. Infosys has a global footprint with 66 offices and 69 development centres in US, India, China, Australia, Japan, Middle East, UK, Germany, France, Switzerland, Netherlands, Poland, Canada and many other countries. Infosys and its subsidiaries have 153,761 employees as on Sep 30, 2012.

Infosys opens Global delivery model(GDM) , based on the principle of taking work to the location where the best talent is available, where it makes the best economic sense, with the least amount of acceptable risk.

SWOT analysis of Infosys

Strengths: Low labor cost and high skilled employees High revenue and easy to expand No. of Global development centers at national and international Level. High Cash reverse Weakness: High competition on the Global Platform. Weaker High end Management consultancy. loosing US market

Opportunities: Recession in the market would be profitable for Infosys to reduce cost and outsourcing. emerging Market in China Strategic alliance with other company Threat: Industrial expansion of other countries competitors are attracting skilled labors with higher costs. Bigger players are entering to the market Focusing on organic Growth

ANALYSIS OF STRATEGIES OF INFOSYS

Corporate Level Strategies
Global Deliver Model Moving Up the Value Chain PSPD Model

Generic Strategies
Low cost Global Delivery Little differentiation in Low-end and High-end Services Focus on Quality and CRM

Grand Strategies
Current market
Current Product New Product Market Penetration Strategy

New Market
Market Development Strategy

Product Development Diversification Strategy Strategy

Other Strategies:
Concentration Vertical Integration Innovation

Successful and Failure Strategies:

Successful Strategy: Infosys avoided acquisitions and maintained the margins. Always a BUY - Most favoured company by Investors. Failure Strategy: Organic growth strategy

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