ORGANIZATIONAL STRUCTURE OF ELECTRONIC ARTS

Vignesh T 2009503055

Todays Overview
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About EA Organizational Structure

EA Overviews

Glance about EA
EA was founded in 1982 by individuals with a deep passion for making games. The company has expanded immensely and developing, publishing, and distributing the world's best games.

EA has an amazing tradition of game-making and a rich and diverse portfolio of products.

Products of EA
EA has an amazing tradition of game-making and a rich and diverse portfolio of products. Their most recognizable games include The Sims, the top-selling PC game of all time. Great games in the EA SPORTS line-up like Madden NFL Football, FIFA Soccer, and Tiger Woods PGA TOUR Golf. Ground breaking racing games like Need For Speed and Burnout; action-packed first-person shooters like Dead Space, Medal of Honour, and Battlefield.

CONTD
Extremely cool music games like Rock Band.

Games based on major film franchises like Harry Potter.

Fun and accessible family games including Hasbro games Online casual games at Pogo.com. Mobile phone games including Tetris and Scrabble.

SOME OF THE EA GAMES

EA Overview
Head Quarters : Redwood City, California,USA CEO President Founder Employers GET INTO THE GAME Revenue Net Income : John Riccitiello : Frank Gibeau : Trip Hawkins : 8000 + : US$ 4.02 Billion() :USS 339 Million ()

ELECTRONIC ARTS ORGANIZATIONAL STRUCTURE

EA Leaders
John Riccitiello, Chief Executive Officer

Frank Gibeau, President, EA Games Label

EA Leaders
Stephen G. Bene, Senior Vice President, General Counsel and Corporate Secretary

Eric Brown, Chief Financial Officer

EA Milestones
1982 EA begins as Amazing Software 1984 Name changed to Electronic Arts 1990 IPO 1994 1st Console Game Sega Genesis 1995 PSX Acquired Bullfrog, Kingsoft

1982

1985

1988

1991

1994

1991 1st 100 M $ Year 1986 EA Europe 1993 EA Canada acquired Origin System

Contd
1997 N64 EA Seattle 1998 Acquired Maxis

2002 Xbox, Gamecube 2003 Acquired Pogo.com 2004 Acquired BlackBox Studios 2005 Acquired DICE, Criterion 2009 Acquired Playfish

1999 JV with SquareSoft for Japan Acquired Tiburon

1997

2000

2003

2007

2009

2000 AOL Partnership Creates EA.com 1st $ 1B Year 2001 PS2 Acquired Dreamworks Interactive

2006 PS3,Wii EA Geneva Invested Ubisoft Acquired Mythic, Jamdat, Headgate, Phenomic 2008 Acquired Bioware, Pandemic

Game Industry Revenue

The EA game industry is growing very fast when comparing previous years.
For example, Playfish would point to over 500 million current Facebook users, with 15 million playing Restaurant City. Growth potential is evident. In 2011, Game Sales grew 23% in North America; 18% in Europe In 2012, Industry Growth was 5%, Consumers See Value in Games, 100+ Hours of Play

Games Routinely Out-Gross Top Films, Albums, Books

GLOBAL RETAIL SALES OF EA

$ 49.6B $ 40.6B $ 25.8B
Online and Digital Packaged Goods

$ 18.5B

2005

2007

2009

2011

EA Partners
Strong Partners MTV, Sony, Microsoft, Nintendo

Exclusive Partners FIFA, NFL, ESPN , Hasbro

EA Interactive
Highlights: Pogo:-Club Pogo has 1.8 Million Subscribers Developing as a gaming and social networking Platform EA Mobile: -Continues to be the worlds #1 mobile games publisher #1 publisher on the App Store

EA Interactive
Playfish: -Playfish leads the social gaming industry in innovation and creativity with award-winning. To date, more than 200 million Playfish games have been installed and played by millions of people worldwide. Playfish games are amongst the most popular and acclaimed games online, and include: FIFA Superstars, MyEmpire, Pet Society, Restaurant City, Hotel City, etc.., DLC:-EA is committed to the creation of Premium Downloadable Content (DLC), that extends and enriches the lifetime of a game.

Whats Next for EA?

New Franchises

Whats Next for EA?

New Platforms

Whats Next for EA?

New Online Experiences

Conclusion
EA is an open transparent company that loves to engage with the global community. Thats why they have a highly active presence on a number of social networking sites. Their goal is to peel back the layers of the onion and show you deep Inside EA.

Resources
www.en.wikipedia.org

www.ea.com www.theofficialboard.com

THANK YOU