SUMMER INTERNSHIP REPORT ON SALES AND MARKETING PROSPECTUS IN BANKING INDUSTRY

PRESENTED BY:SAURAV KUMAR ROLL NOS-178 SESSION-11-13

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A New Generation Private Sector Bank

Incorporated in April 1994.
IndusInd Bank has a:-

i) network of 180 branches. ii) 378 ATMs. iii) spread over 147 geographical locations. iv) 28 states and union territories across the country. CASA:2009 17.61% 2010 20.20% % (increase) 37%

Objective of project
To study the different current & saving bank account in IndsuInd bank.
2.To know the perception of the customers of InduInd bank regarding its products & services. 3. To study brand image of the bank. 4. To increase the business of the bank.
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Products & services

Personal banking.
Wealth management services. Corporate banking. International management.

Types of saving account

Indus Classic Savings Account.
Indus Easy Savings Account Indus Privilege Savings Account Indus Young Sever Indus Maxima Savings Account

Types of current account

Indus Prestige
Indus Gold Plus Indus Gold Indus Silver Indus Blue Escrow Indus Freedom

Stages of work done

STAGES OF PROJECT

STAGE -1 STAGE -2 STAGE -3

Understanding banking products

Market survey for IndusInd Bank

Selling CASA and Home Loan Products

RESEARCH METHODOLOGY

Survey method. Sampling techniques. Methodology of data collection. Sample size.

Finding of the project report

The strength of IndusInd bank is existing customer

base.
General people are not so much aware of IndsuInd

bank.
Most of customer are using e-banking products are

ATM & mobile banking.

In IndsuInd bank only one personal ATM.
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Limitation of project report

It was not possible to understand thoroughly about the

different aspects of the financial consultant within 60 days.

The time bound period is the major limitation in

research projects.
All the finding & conclusion obtained are based on the

survey done in the working area within time limit.

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conclusion
Today nationalized privare & foreign bank are

spending much of their advertisement, CRM, & CSR activities.

Though InduInd bank understands all these

issues but the pace is very slow for them compare to other banks.
But existing customer are very much satisfied

with the services of InduInd bank.

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