DIRECTING AN ORGANISATION

BY
S.PRADEEBAN I st MBA

DIRECTING
Interpersonal aspect of managing which seeks to put human beings into action through which subordinates are led to understand & contribute effectively and efficiently to the attainment of enterprise objectives
-Koontz & ODonnell

The heart of administration is the directing function which involves giving orders & instructions, providing the dynamic leadership etc.

-Marshall E.Dimock

DIRECTING
PLANNING Directing as a bridge Directing is the only practical function of management whereas planning , staffing , organizing & controlling are theoretical. It is a continuous process. Directing is a pervasive management function. Process of influencing your subordinates & their behavior Like a film director a manager has to arouse the talents and make them give their best contribution towards organization's vision. PERFORMNACE

ELEMENTS OF DIRECTING
S U P E R V I S I O N

COMMUNICATION

MOTIVATION

DIRECTING
L E A D E R S H I P

PRINCIPLES OF DIRECTING
Principle of orientation Principle of unity of command Scalar chain Principle Principle of friendly supervision Principle of harmony of objectives Outstanding Leadership Free & open communication

IMPORTANCE OF DIRECTING
Integration of individual & group objective Facilitates coordination Overcomes resistance to change Stability of workforce Best utilization of resource (Physical & Human) Survival & Growth of the enterprise

SUPERVISION
Overseeing of subordinates to ensure the execution of assigned jobs

ROLES OF SUPERVISOR
Liaison officer A key man in management Human relations expert Co operator with fellow supervisors

FUNCTIONS OF A SUPERVISOR
Planning the work schedule Assignment of jobs to individual Ensuring industrial safety Introduction to new techniques Submitting reports to top management Recommending promotion, transfers Handling grievances Enforcing disciplines Providing motivation to workers

MOTIVATION
The force which induce people to move or act in a way so as to ensure the fulfillment of an objective for a particular human need & time. A planned managerial process which stimulates people to work to the best of their capabilities for the most effective & efficient realization of the common objectives of the enterprise. If there are needs of an individual then motivation fails Example: a saint in jungle who is devoted to god does not any needs. Hence motivation is need based

SIGNIFICANCE OF MOTIVATION
Higher the level of motivation leads to higher performance. Builds high morale & makes the workers dedicated to the organization. Reduced need of supervision as the worker self starts his work. Minimum resistance to change.

THEORIES OF MOTIVTION
1.Maslows Need hierarchy 2. McClellands need Theory 3.Herzbergs two factor theory 4. McGregors Theory of x and Theory of y 5.Equity theory

MASLOWS NEED HIERARCHY

Introduction: Understanding of human needs is imperative Having understood the basic nature of human need management has to make a search for the unfulfilled needs of the individuals. With that management must provide awareness for fulfilling their unsatisfied needs

CLASSIFICATION OF HUMAN NEEDS

Physiological needs Security needs 1.Economic security 2.Physical security 3.Social security Social needs Egoistic needs

SELF REALIZATION
Desire to become what one is capable of becoming
Self realization Egoistic needs Social needs Security needs Basic needs 5th order 4th order 3rd order 2nd order 1st order

LEADERSHIP
The art of influencing the behavior & performance of followers towards the most enthusiastic attainment of common objectives Its the ability of the manager to induce sub ordinates to work with confidence & zeal. Every manager is a leader

WHO IS A LEADER ???

ARE YOU A LEADER ???

LEADER
L-Learning ,Listening , Laughing E- EMPATHY A-AWARENESS D-DEDICATION , DETERMINATION , DISCIPLINE E-EMPOWERMENT R-RESPONSIBILITY

PERCENTAGE OF PERFORMANCE

out of org.& other pressures(60-65%)

Performance inspired by leadership(35-40%)

FEATURES OF LEADERSHIP
Achieving co operation through team work Arousing self confidence Encouraging initiative Best utilization of man power Developing good human relations Morale, resistant to change

LEADERSHIP STYLES
AUTOCRATIC:
Manager orders and the sub ordinates has to obey DEMOCRATIC: Invites followers to participate in decision making

LAISSEZ-FUIRE/FREE REIN
When sub ordinates are educated & skilled how to do jobs independ without consulting the leader

PATERNALISTIC
Leader acts like a father and cares about the workers personally

Communication
The transfer of Information, Understanding and Emotion from one person to another

The interdependent process of Sending, Receiving and Understanding and responding to messages Is an on-going, dynamic process
Actively involves the Sender and the Receiver simultaneously May be Verbal: Oral/written word Non-verbal: Gestures, drama, materials

PROCESS OF COMMUNICATION

PRINCIPLES OF COMMUNICATION
Principles Principles Principles Principles of understanding of attention of brevity of timeliness

IMPORTANCE OF COMMUNICATION
It is the basis of organizations functions. Aid in planning. Aid to leadership Aid to cooperation Overcoming resistance to change Building public relations

FORMS OF COMMUNICATION
FORMAL or VERBAL
DOWNWARD UPWARD SIDEWARD

INFORMAL or NON VERBAL

FORMS OF COMMUNICATION
Verbal
Requires words May be speech or writing
Conversation
Face-to-face Telephone

Letter Email Text message Fax Messenger/chat

FORMS OF COMMUNICATION

Non-Verbal
Relies on elements other than speech or writing Is just as important as non-verbal communication

Body language (gestures, posture, facial expression) Use of space Use of objects Dress Graphics (charts, tables, diagrams) Integrating forms for specific purposes (role play, simulation)

 QUERIES ???

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