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RESEARCH2GUIDANCE
STRATEGY CONSULTING & APP MARKET RESEARCH
WWW.RESEARCH2GUIDANCE.COM
1,430 918 529 240 5 2007 29 2008 2009 2010 2011 2012(E)
Mobile apps became a new channel to reach customers for almost every industry. The market is developing along 3 major drivers: 1. The handsets and operating systems: It took only 4 years to turn upside down the entire mobile handset landscape. Former smartphone leaders like Nokia (Symbian), BlackBerry and Palm have been pushed aside by new entrants Apple (iOS) and Google (Android). With the new joint ventures (Microsoft and Nokia) and BlackBerrys new operating system 10, the incumbents are trying to regain market share, which could generate new business opportunities for any mobile app publisher. The app stores: There are more than 50 major full catalogue app stores and approximately 100 niche stores today. Due to the increasing competition, every app publisher has experienced difficulties to stay visible in Apple App Store and Google Play Store with their apps. Niche app stores will become more important in the future, by offering better visibility, better marketing options and higher average download numbers. The apps: At the end of 2012 the number of apps listed in full catalogue apps stores reached 2,9 Mio. The popularity of app platforms amongst app publishers changes over time. Windows Phone Store and BlackBerry App World have regained momentum. App publishers are adding more apps every quarter to these platforms than they do on Google Play.
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The Smartphone Application Market Monitor aggregates the most relevant facts about these three drivers.
Monitoring areas
New and noteworthy Key facts summary Smartphone device share Smartphone shipments Market share devices by OS Smartphone market share by vendor App store count App count App store launches Number of apps per platform New adds per platform Average app price per platform Average daily downloads per platform Average daily downloads per app Downloads market share per platform App category count OEM&OS app platform profiles MNO app platforms profiles Independent app platforms profiles Niche stores dynamics App user base Smartphone app market size
Content description
Summary of the activities of key players in the app market in the last quarter.
Illustrations
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Summary of main changes of shipments, downloads revenues and market shares in the last quarter. Share of smartphone share shipment of total mobile device shipment since Q1 2007 per quarter. Smartphone shipment number for the main mobile OS: iOS, Android, WP, BlackBerry and others since Q4 2008 per quarter worldwide. Market share by shipments of the most important platforms: iOS, Android, Symbian, BlackBerry, Windows Phone since Q1 2009 per quarter. Market share of the top 5 smartphone vendors worldwide: Apple, Samsung, HTC, RIM , ZTE and others since Q3 2011 per quarter. Number of app stores sorted by Independent, MNO, OEM and OS stores since 2007 per year. Number of apps published on Top 50 leading app stores since 2007 per quarter. Launches of OEM, OS, MNO and independent app stores since 2000. Number of apps on: Apple App Store (for iPhone and iPad), Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone since Q4 2008 per quarter. Number of new apps realised in the most important app stores: Apple App Store (for iPhone and iPad), Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone since Q1 2009 per quarter. Average displayed paid application price in official OEM & OS application stores since Q1 2010 per quarter.
Trend of the average daily downloads of the main app stores: Apple App Store, Google Play, BlackBerry App World, Nokia Ovi Store, Windows Phone, GetJar and Mobango since Q4 2009 per quarter. Trend of the average daily downloads per app of the main app stores: Apple App Store, Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone since Q4 2009 per quarter. Global share of the total apps downloads per quarter per year since 2008.
Number of apps present in BlackBerry App World, Apple App Store and Google Play sorted by categories with the relative growth rate per quarter and the trend of the top 10 categories per store. Stores key facts and figures: SDK license fee, app submission fee, developer revenue share, level of control on app submission, percentage of paid apps, downloads number, user base, supported devices and country presence. Stores key facts and figures: SDK license fee, app submission fee, developer revenue share, level of control on app submission, percentage of paid apps, downloads number, user base, supported devices and country presence. Stores key facts and figures: SDK license fee, app submission fee, developer revenue share, level of control on app submission, percentage of paid apps, downloads number, user base, supported devices and country presence. Niche app stores classification, niche app stores count since 1999 by type.
Number of app users since 2007 per quarter and device type. App download market revenue since 2007 per year.
Report
990 1.980 1 (495) 1.485 2.970 (740)1 1.980 3.960 (990)1
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ABOUT RESEARCH2GUIDANCE
Research2guidance is a strategy consulting and market research company specializing on the mobile application market. Based in Berlin (Germany) we help out global clients to define and implement their mobile application strategy. Our services range from mobile strategy workshops to app development.
Services: Strategy Consultancy Identification and implementation of business potentials in the mobile market Research First hand information about the mobile market App Agency Development of state of the art mobile apps and websites
Objectives:
Mobile potential workshops Mobile strategy development Mobile budget and investment
planning
Development of mobile
websites