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RESEARCH2GUIDANCE QUARTERLY REPORT:

SMARTPHONE APP MARKET MONITOR


WHAT IS THE CONCEPT BEHIND THE MONITOR:
The Smartphone App Market Monitor (SAMM) is a comprehensive report produced by research2guidance which includes the latest facts, figures and trends on the global mobile applications and app stores market. To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter since Q4 2009. As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables.

How to order the Monitor


phone: +49 (0) 30 60 989 3362 email: sales@research2guidance.com shop: www.research2guidance.com

The Monitor in a nutshell:


Clear focus: covering most relevant facts on the smartphone application market. Up-to-date data: quarterly updated with the most recent and relevant data. Fact driven: aggregating facts, no opinions. Summary: summarizing trends and activities of key players in the market. Detailed content: 52 PDF and 49 PPT pages of analysis, 18 tables and 25 figures. Ready to use content: the Monitor comes with a package of PowerPoint slides ready to use in your presentation. Attractive price: up to 50% discount if you subscribe for 1 year. Historical data: available since 2007.

HOW YOU WILL BENEFIT FROM THE MONITOR:


Recognise the business opportunities in the mobile application market. Identify trends earlier than your competitors. Benefit from the extensive collection of facts and figures for your business planning. Learn how key players in the market are constantly updating their services and offers. Understand the dynamic of the market, by using historical data from 2007 onwards. Evaluate the existing app platforms for your distribution strategy.

WHAT OUR READERS ARE SAYING:


I rate the report highly. It's one of the best reports I've purchased, well-researched indeed and lots of useful comparison data. Alexander Davydov, Marketing Manager, SVOX The market reports of research2guidance are very valuable for us and our projects. Prof. Dieter Lange, Head of TMT, Deloitte Consulting We have been extremely pleased with the research quality provided. Chris hlund, CEO, Verifox

RESEARCH2GUIDANCE
STRATEGY CONSULTING & APP MARKET RESEARCH
WWW.RESEARCH2GUIDANCE.COM

Look inside for more details

SMARTPHONE APP MARKET MONITOR


THE APP MARKET
THE REPORT COVERS A MARKET, WHICH PROVIDES ACCESS TO 1.4BN. POTENTIAL CUSTOMERS VIA APPS
The mobile app market is experiencing a constant growth since the launch of Apple App Store in 2008. At the end of 2012 the number of users/customers could reach 1.4bn. with the help of mobile applications.

RESEARCH2GUIDANCE APP MARKET MONITOR IN THE PRESS:


El Pais El mercado de las 'apps' mviles crecer un 807% hasta 2013 Financial Times Deutschland Unternehmen entdecken Apps Techcrunch Global Smartphone App Download Market Could Reach $15 Billion By 2013 intomobile Smartphone App Market May Hit $15 Billion Worldwide by 2013 BITKOM 755 Millionen Downloads mobiler Apps in Deutschland Huffingtonpost Smartphone Application Market is a Billion US Dollar Business Business Week NetApp staffers build their own apps

1,430 918 529 240 5 2007 29 2008 2009 2010 2011 2012(E)

Installed base of application shoppers (in millions) (World 2007-2012(E)).

Mobile apps became a new channel to reach customers for almost every industry. The market is developing along 3 major drivers: 1. The handsets and operating systems: It took only 4 years to turn upside down the entire mobile handset landscape. Former smartphone leaders like Nokia (Symbian), BlackBerry and Palm have been pushed aside by new entrants Apple (iOS) and Google (Android). With the new joint ventures (Microsoft and Nokia) and BlackBerrys new operating system 10, the incumbents are trying to regain market share, which could generate new business opportunities for any mobile app publisher. The app stores: There are more than 50 major full catalogue app stores and approximately 100 niche stores today. Due to the increasing competition, every app publisher has experienced difficulties to stay visible in Apple App Store and Google Play Store with their apps. Niche app stores will become more important in the future, by offering better visibility, better marketing options and higher average download numbers. The apps: At the end of 2012 the number of apps listed in full catalogue apps stores reached 2,9 Mio. The popularity of app platforms amongst app publishers changes over time. Windows Phone Store and BlackBerry App World have regained momentum. App publishers are adding more apps every quarter to these platforms than they do on Google Play.

2.

3.

The Smartphone Application Market Monitor aggregates the most relevant facts about these three drivers.

ABOUT THE AUTHORS


RALF-GORDON JAHNS
Ralf is the Managing Director of research2guidance. He has worked for more than 17 years in the telecom and media industry. Prior to research2guidance he worked as a partner for Capgemini Telecom Media & Networks. Ralf is a frequent keynote speaker on mobile industry events, publisher of a multitude of mobile market reports and executive consultant of more than 30 clients in the telecom and media industry.

VINCENZO TITO MANLIO SERRICCHIO


Vincenzo is the Product Manager for the Smartphone Application Market Monitor since 1 year. Prior to joining research2guidance he worked as an consultant for Mobility Media (Bosch Group) and Sperry Marine (Northrop Grumman). He holds a master degree in Economics of the University of Pavia (Italy) and a Diplom from ESCP Europe.

research2guidance 2013 | www.research2guidance.com | contact: sales@research2guidance.com| Tel: +49 (0) 30 609 89 33 60

SMARTPHONE APP MARKET MONITOR


THE CONTENT
MONITORING AREAS (TABLE OF CONTENT)
The monitor covers the main trends, facts and figures of the app market. It represents the information in a classical report style to comment and highlight the changes of the last quarter. In addition all facts and figures are being aggregated in the graphical package, which comes with the report. The graphical package allows the reader to easily copy and paste the information in any PowerPoint presentation.

Monitoring areas
New and noteworthy Key facts summary Smartphone device share Smartphone shipments Market share devices by OS Smartphone market share by vendor App store count App count App store launches Number of apps per platform New adds per platform Average app price per platform Average daily downloads per platform Average daily downloads per app Downloads market share per platform App category count OEM&OS app platform profiles MNO app platforms profiles Independent app platforms profiles Niche stores dynamics App user base Smartphone app market size

Content description
Summary of the activities of key players in the app market in the last quarter.

Illustrations
No graphical illustration No graphical illustration Graph (1) Table (1) & Graph (1) Table (1) & Graph (1) Table (1) & Graph (1) Graph (1) Graph (1) Graph (1) Graphs (2) Graphs (2) Table (1) & Graph (1) Table (1) & Graphs (2) Table (1) & Graph (1) Graph (1)

Summary of main changes of shipments, downloads revenues and market shares in the last quarter. Share of smartphone share shipment of total mobile device shipment since Q1 2007 per quarter. Smartphone shipment number for the main mobile OS: iOS, Android, WP, BlackBerry and others since Q4 2008 per quarter worldwide. Market share by shipments of the most important platforms: iOS, Android, Symbian, BlackBerry, Windows Phone since Q1 2009 per quarter. Market share of the top 5 smartphone vendors worldwide: Apple, Samsung, HTC, RIM , ZTE and others since Q3 2011 per quarter. Number of app stores sorted by Independent, MNO, OEM and OS stores since 2007 per year. Number of apps published on Top 50 leading app stores since 2007 per quarter. Launches of OEM, OS, MNO and independent app stores since 2000. Number of apps on: Apple App Store (for iPhone and iPad), Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone since Q4 2008 per quarter. Number of new apps realised in the most important app stores: Apple App Store (for iPhone and iPad), Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone since Q1 2009 per quarter. Average displayed paid application price in official OEM & OS application stores since Q1 2010 per quarter.

Trend of the average daily downloads of the main app stores: Apple App Store, Google Play, BlackBerry App World, Nokia Ovi Store, Windows Phone, GetJar and Mobango since Q4 2009 per quarter. Trend of the average daily downloads per app of the main app stores: Apple App Store, Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone since Q4 2009 per quarter. Global share of the total apps downloads per quarter per year since 2008.

Number of apps present in BlackBerry App World, Apple App Store and Google Play sorted by categories with the relative growth rate per quarter and the trend of the top 10 categories per store. Stores key facts and figures: SDK license fee, app submission fee, developer revenue share, level of control on app submission, percentage of paid apps, downloads number, user base, supported devices and country presence. Stores key facts and figures: SDK license fee, app submission fee, developer revenue share, level of control on app submission, percentage of paid apps, downloads number, user base, supported devices and country presence. Stores key facts and figures: SDK license fee, app submission fee, developer revenue share, level of control on app submission, percentage of paid apps, downloads number, user base, supported devices and country presence. Niche app stores classification, niche app stores count since 1999 by type.

Tables (3) & Graphs (3) Tables (3)

Tables (3) Tables (2)

Table (1) & Graphs (2) Graphs (2) Graph (1)

Number of app users since 2007 per quarter and device type. App download market revenue since 2007 per year.

research2guidance 2013 | www.research2guidance.com | contact: sales@research2guidance.com| Tel: +49 (0) 30 609 89 33 60

SMARTPHONE APP MARKET MONITOR


MONITOR PRICING & ABOUT RESEARCH2GUIDANCE
PRICE AND LICENCE OPTIONS:
Product licences
Single purchase

Report
990 1.980 1 (495) 1.485 2.970 (740)1 1.980 3.960 (990)1

Report & graphical package


1.290 2.580 1 (645) 1.940 3.880 (970)1 2.590 5.180 (1.295)1

Single user licence


1 year subscription Single purchase

Site licence
1 year subscription Single purchase

Company licence
1 year subscription
(1)

Price per report with the subscription. The subscription allows you to purchase each report at 50% off.

ABOUT RESEARCH2GUIDANCE
Research2guidance is a strategy consulting and market research company specializing on the mobile application market. Based in Berlin (Germany) we help out global clients to define and implement their mobile application strategy. Our services range from mobile strategy workshops to app development.
Services: Strategy Consultancy Identification and implementation of business potentials in the mobile market Research First hand information about the mobile market App Agency Development of state of the art mobile apps and websites

Objectives:

Mobile potential workshops Mobile strategy development Mobile budget and investment
planning

Market reports for immediate


download Presentations for immediate download Online surveys Customer surveys App market monitoring

Conception and graphic


design

App development for iOS,


Android, WP7 and BlackBerry

Mobile marketing and


distribution strategy

Development of mobile
websites

SOME OF OUR CUSTOMERS

research2guidance 2013 | www.research2guidance.com | contact: sales@research2guidance.com| Tel: +49 (0) 30 609 89 33 60

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