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McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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Example Losing Competitive Advantage: How Did Newspapers Lose Their Way?
First: Giving Away the Product
newspaper proprietors, decided to promote their product by giving it away for free to various Web sites
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Figure 1.1
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Figure 1.2
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First-line managers
make short-term operating decisions, directing the daily tasks of nonmanagerial personnel
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General manager
responsible for several organizational activities
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Informational roles
managers receive and communicate information monitor, disseminator, spokesperson
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Opportunity entrepreneurs
those who start their business out of a burning desire rather than because they lost a job
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Conceptual skills
the ability to think analytically, to visualize an organization as a whole and understand how the parts work together
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