Agenda

• Strategic Geographic Location

• Business case:
– Honduras – Important data
– San Pedro Sula, development area
– Contact center world trends
• Altia Business Park
– Main attributes
– Infrastructure
• Master plan
Strategic Geographic Location
Business Case - Honduras

• Honduras has shown a sustained growth of 5% per year

on its GDP
• Honduras is the second largest country in Central
America (population and territory), and the first due to its’
GDP growth between 2001 - 2007.
• 60% of Honduras GDP is produced around Sula Valley,
representing 70% of our exports.
• 25% of the population lives around this important valley
Business Case – San Pedro Sula

• 70% of business visitors that come to Honduras (by

plane) do it through San Pedro Sula’s airport.
• The number of industrial companies in the Sula Valley
has grown from 5 in 1935, 30 in 1955, 116 in 1970, 281
in 1980, and around 550 in 2007
• The presence of American companies successfully
operating in Honduras dates back to 1870
• Honduras political stability and sustained democratic
institutions and policies are also a key success factor
attracting FDI
Business Case – San Pedro Sula
• The main role that SPS plays on the “dry channel” (a
highway that will join the Central American Pacific and
Atlantic coasts) and it’s vicinity with the only deep water
port in the region, Puerto Cortés, with a certification as a
megaport, and the operation of a US Customs Office on
it’s premises, enable San Pedro Sula a strategic position
and the title of the most important Central American city
in the Atlantic coast
• Emergia 1, Arcos 1 and Maya land in Puerto Cortes and
other points in Honduras, securing connectivity at all
times. Navega, our carrier partner is setting up
redundant fiber optics access to Altia
Business Case – San Pedro Sula
• San Pedro Sula has become the base of the apparel
industry, textile, agribusiness, and most recently the
automotive wire harness industries
• San Pedro Sula has 5 main universities with a total
population of around 40 K students
• San Pedro Sula has 52 bilingual schools, Honduras has
a total of 405. English speaking population has moved
from 5,000 in 1980 (According to United Nations report)
to an approximate of 85,000 people (6% of the
population). Growth rate is rising at a 11% per year (the
highest in Central America
Business Case – How much will Honduras
capture?
Business Case – Why Honduras has the
right conditions?
• Cultural affinity – even our accent and knowledge of
what is happening in the U.S. are key factors
• Same time zone – U.S. Central Time, just 2 hrs away
from Miami
• Access to Hispanic market – “Se habla espanol”
• Sufficient critical mass – sustained growth rates on the
English speaking population and last years job fair are
evidence of this
• Right national infrastructure – telecommunication
infrastructure
• Investment in a world class infrastructure at a
competitive cost – space and energy supply
Business Case – Why Honduras and Altia
have the right conditions?
• Right Legal framework – ABP is established as a free
zone
• We have put together a master plan that considers all
the needs of the Contact center, BPO and ITO needs
• Altia Business Park as a local partner – we are a service
driven company, we strive to help you focus on your core
business
• Strategic alliances – we have developed a network of
partners in the public and private sector that includes
universities, carriers, energy, government officials
Business Case – Why Honduras and Altia
have the right conditions?
• We have planned this as a cluster development and part
of the nations plan, not as a mere real estate project (we
strive for the long run)
• LEED (Leadership in Energy and Environmental Design)
certification / “Intelligent building” – The intent of the LEED
program is to make developments less wasteful of resources and
more energy efficient through the use of environmentally-benign
products and non-sprawl locations. Examples of cost-effective
measures include: (1) the building’s proximity to public
transportation; (2) the amount of recycled or regional materials used
in the construction process; (3) the extent to which natural daylight
can be used to illuminate interior spaces (4) “smart” use of energy
• The main cost drivers (labor – agent cost, real estate
– lease or buy and telecommunication) are the most
competitive in the entire Caribbean and Central
America
Business Case – Contact Center World
Trends

Datamonitor projects that

contact center agents in
Latin America will present
compound yearly growth
and bilingual (english –
spanish) is a key business
driver.

Countries like Costa Rica

are struggling to serve the
market due to lack of
human resource.
Altia Business
Park – Main
attributes
We launched a
marketing campaign
emphasizing mainly:

- Human resource
availability
- Geographic location:
just 2 hrs away from
United States
- Connectivity
- Sustainability and
technology synergies
Business climate in
Honduras has been
catalogued by the
World Economic
Forum as “very
possitive” even
pulling the national
ranking 20 points
with regards to
“starting a business”.
Energy efficiency and
environmental
sustainability are
market drivers and
we are investing in
technologies to make
our park as energy
efficient as possible.
Altia Business Park, World Class
Infrastructure

Business community
of San Pedro Sula
and the region
requires world class
facilities in which
technology and
business
opportunities are put
together and
facilitate
opportunities: ALTIA
offers the perfect
space.
Altia Business Park, Green and
Sustainability Model

Altia has been

designed having
in mind that
energy, resource
savings and
environmental
protection are
important market
drivers. We will
certify Altia under
LEED.
Altia Business Park, business center for
important corporations…

The only Class A

sustainable
business park of
Central America:
this is the
mechanism to
become the next
IT, BPO and
contact center hub
in the region
Master Plan