PROCESS OF COMMUNICATION

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CONTENTS

INTRODUCTION

PROCESS OF COMMUNICATION
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INTRODUCTION

An interactive dialogue b/w the company and its customers. Communication includes all potentials interactions, the target customers may have with the product and company. Two key questions How can we reach our customers? How can our customers reach us?

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PROCESS OF COMMUNICATION

Is the process of exchanging information and the process of generating and transmitting meanings between 2 or more individuals. Communication involves a sender( encoder), message , channel and receiver ( decoder), feedback.

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Structure

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Cont

Sender:

Person or group who initiates or begins the communication process.

Also called Encoder.

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Cont

Message:

Is the actual physiologic product of the source.

Might be a speech interview, telephone conversation , conversation , gesture.

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Cont

Channel:

Medium the sender has selected to send the message.

Care should be taken while selecting the channel.

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Cont

Receiver:

Must translate or interpret the message sent.

Through the translation of message, the receiver must then make a decision about an accurate response.

Also called Decoder.

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Cont

Feedback:

Confirmation of the message provides evidence that the receiver has understood the intended message.

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Levels of Communication

Intra personal Communication:

initiate, receive, and process messages within yourself.

Playing both the roles.

The word - "Intrapersonal" - means within the person.

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Cont.

Interpersonal Communication:

Occurs when two or more people talk face to face.

Conversations, dialogues, and small group discussions are interpersonal exchanges.

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Cont.

Mediated Communication:

Occurs when two or more people use some intermediate means for carrying their messages.

No face to face communication

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Cont.

Person to Group Communication:

Involves one speaker and audience.

A small, private person-to-group situation often has some of the characteristics of interpersonal communication.

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Cont.

Mass Communication:

Includes messages sent to large, public, dissimilar, distant audiences using some intermediate instrument of transfer.

Restricted opportunity for feedback is the most serious barrier to effective mass communication.

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Cont.

Organizational Communication:

Occurs when an individual and groups within an organization communicate to achieve established goals.

Mainly takes place in a formal way.

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AIDA

A Potential customer undergo four sequential mental states before he becomes an actual customer, by buying the product. A- Attention I - Interest D- Desire A- Action

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Conclusion

Communication plays a major role in every aspect of our life because it create a image among the receiver who actually receives the message. Correct communication builds confidence, save time, brings desired response, builds goodwill.

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