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Objectives
Review the types of decisions firms face in designing a sales force.
Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force. Understand how salespeople improve their selling, negotiation, and relationship-building skills.
2003 Prentice Hall, Inc. To accompany A Framework for Marketing Management, 2nd Edition Slide 1 in Chapter 17
Order taker
Missionary
2003 Prentice Hall, Inc.
Solution vendor
Slide 2 in Chapter 17
Strategy
Account manager
Key accounts
Slide 4 in Chapter 17
Compensation plans
Straight salary Straight commission Combination
Slide 6 in Chapter 17
Supervising
Motivating Evaluating
Training
Slide 7 in Chapter 17
Training time needed and training method used vary with task complexity
2003 Prentice Hall, Inc. To accompany A Framework for Marketing Management, 2nd Edition Slide 9 in Chapter 17
include configurator software, time-and-duty analysis, greater emphasis on phone and Internet usage, greater reliance on inside sales force
To accompany A Framework for Marketing Management, 2nd Edition Slide 10 in Chapter 17
or call reports, personal observation, customer letters and complaints, customer surveys, other representatives
Formal evaluation
Performance
Customer-oriented approach
Stresses customer problem solving
Relationship marketing
2003 Prentice Hall, Inc.
Relationship marketing
2003 Prentice Hall, Inc.
Relationship marketing
2003 Prentice Hall, Inc.