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Objectives of Analysis
Objectives will vary depending on the:
Objectives of Analysis
Creditors
A creditor is concerned with the ability of an existing or prospective borrower to make interest and principal payments on borrowed funds. The questions raised by a creditor include:
What is the borrowing cause? What is the firms capital structure? What will be the source of debt repayment?
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Objectives of Analysis
Investors
An investor attempts to attach a value to the securities being considered for purchase or liquidation.
What is the companys performance record and future expectations? How much risk is inherent in the firms capital structure? How successfully does the firm compete in its industry?
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Objectives of Analysis
Management
Management must consider questions that creditors, investors, employees, the general public, regulators, and the financial press have.
How well has the firm performed and why? What are the strengths and weaknesses of the firms financial position? What changes should be implemented to improve future performance?
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Objectives of Analysis
Financial statements
Sources of Information
Analysis should begin with the financial statements and the notes to financial statements. Other resources include:
Proxy statement
Auditors report Management discussion and analysis Supplementary schedules Form 10-K and Form 10-Q Other sources
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Sources of Information
Proxy Statement
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Sources of Information
Auditors Report
Can be:
unqualified (presented fairly) qualified (suggests careful evaluation be made) unqualified opinion with explanatory language (should be reviewed carefully)
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Sources of Information
Management Discussion and Analysis
Section of the annual report that is required and monitored by the SEC Includes facts and estimates not found elsewhere in the annual report Contains detailed coverage of the firms liquidity, capital resources, and operations Discloses favorable or unfavorable trends and significant events or uncertainties related to the historical or prospective financial condition and operations
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Sources of Information
Supplementary Schedules
Sources of Information
Form 10-K and Form 10-Q
Contains much of the same information as the annual report Shows additional detail that may be of interest
Sources of Information
Other Sources
Computerized financial statement analysis packages General resources that provide comparative statistical ratios Free Internet sites Internet sites with subscription fees (often available through public and college libraries)
statements Key financial ratios Trend analysis Structural analysis Industry comparisons Common sense and judgment
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Inventories have become more dominant. Holdings of cash and cash equivalents have decreased. The firm has opened 43 new stores in the past two years. Buildings, leasehold improvements, equipment, and accumulated depreciation and amortization have increased as a percentage of total assets. Proportion of debt required to finance investments in assets has risen, primarily from long-term borrowings.
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Cost of goods sold percentage has increased slightly, resulting in a small decline in gross profit percentage. Depreciation and amortization have increased relative to sales. Selling and administrative expenses rose in 2011 but were controlled in 2012 and 2013 relative to overall sales. Profit percentages deteriorated through 2012 but rebounded in 2013.
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Liquidity ratios
Activity ratios
Leverage ratios Profitability ratios Market ratios
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Current Ratio Quick Ratio (Acid-Test Ratio) Cash Flow Liquidity Ratio Average Collection Period Days Inventory Held Days Payable Outstanding
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Commonly used measure of the ability of a firm to meet its debt requirements as they come due Limited by its components Some analysts eliminate prepaid assets. Necessary to evaluate the trend of liquidity over a period of time and compare with industry competitors
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More rigorous test of short-run solvency than the current ratio Numerator eliminates inventory (the least liquid current asset and the most likely source of losses) Some analysts eliminate prepaid expenses. Necessary to evaluate the trend of liquidity over a period of time and compare with industry competitors
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Considers cash flow from operating activities Uses cash and marketable securities as an approximation of cash resources in the numerator of the ratio
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Average number of days required to convert receivables into cash Credit sales can be substituted for net sales.
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Average number of days required to sell inventory to customers Measures efficiency of the firm in managing its inventory Type of industry is important in evaluating this ratio Necessary to check the cost flow assumption used to value inventory and cost of goods sold when making comparisons among firms
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Helps the analyst understand why cash flow generation has changed
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Accounts Receivable Turnover Inventory Turnover Accounts Payable Turnover Fixed Asset Turnover Total Asset Turnover
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Measures how many times on average accounts receivable are collected in cash during the year Measures efficiency of a firms collection and credit policies
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Assesses managements effectiveness in generating sales from investments in fixed assets Considers only the firms investment property, plant, and equipment
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Assesses managements effectiveness in generating sales from investments in assets Considers all assets High ratio generally means only a small investment is required to generate sales (and thus the firm will be more profitable).
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Measure the extent of financing with debt relative to equity and ability to cover interest and other fixed charges Use of debt provides a trade-off of risk and return Debt ratios do not present the whole picture with regard to risk.
Operating earnings must be sufficient to cover the associated fixed charges for debt to translate to leverage.
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Debt to Equity
Times Interest Earned Cash Interest Coverage Fixed Charge Coverage Cash Flow Adequacy
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Measures the extent of the firms financing with debt Measures the riskiness of the firms capital structure in terms of the relationship between the funds supplied by creditors (debt) and investors (equity)
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The higher the ratio, the better Can be misleading depending on cash flow
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payments can be covered by cash flow from operations before interest and taxes
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Broader measure of coverage capability than the times interest earned ratio Includes the fixed payments associated with leasing
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Measures firms ability to cover capital expenditures, long-term debt payments, and dividends each year Defined differently by analysts
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Represents firms ability to translate sales dollars into profits Shows the relationship between sales and the cost of products sold Measures the ability to control costs of inventories or manufacturing and to pass along price increases through sales
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Represents firms ability to translate sales dollars into profits Measures overall operating efficiency Incorporates all expenses associated with ordinary business activities
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Also called Return on Investment (ROI) Measures the overall efficiency of the firm in managing its total investment in assets Indicates the amount of profit earned relative to the level of investment in total assets
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Offers a useful comparison to return on investment Measures the firms cash-generating ability of assets
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Measure returns to stockholders and the value the marketplace puts on a companys stock Reporting of these numbers has a significant impact on stock price changes in the marketplace. Thorough analysis of a company, its environment, and its financial information offers a much better gauge of future prospects of the company than looking exclusively at these ratios.
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Earnings Per Common Share Price-to-Earnings (P/E) Ratio Dividend Payout Ratio Dividend Yield
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Relates earnings per common share to the market price at which the stock trades, expressing the multiple that the stock market places on a firms earnings Function of a myriad of factors including quality of earnings, future earnings potential, and performance history
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Background on the firm, industry, economy, and outlook Short-term liquidity Operating efficiency
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1. Establish objectives of the analysis. 2. Study the industry in which firm operates and
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Tools: Common-size financial statements, key financial ratios, trend analysis, structural analysis, and comparison with industry competitors Major Areas: Short-term liquidity, operating efficiency, capital structure and long-term solvency, profitability, market ratios, segmental analysis (when relevant), and quality of financial reporting.
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Third largest retailer of recreational products in the United States Offers a broad line of sporting goods and equipment and active sports apparel in medium to higher price ranges to the general public Sells sporting goods on a direct basis to institutional customers such as schools and athletic teams General and executive offices are located in Dime Box, Texas.
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Most retail stores occupy leased spaces and are located in major regional or suburban shopping districts throughout the southwestern United States. Eighteen new retail outlets were added in late 2012. Twenty-five new stores were opened in 2013.
The firm owns distribution center warehouses located in Arizona, California, Colorado, Utah, and Texas.
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consumer preferences
price quality and variety of goods offered location of outlets quality of services offered
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Current outlook for sporting goods industry is promising, following a recessionary year in 2012. Americans have become increasingly aware of the importance of physical fitness and have become more involved in recreational activities. The 25 to 44 age group is the most athletically active and is projected to be the largest age group in the United States during the next decade. The southwestern United States is expected to increase in population.
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to cash and cash equivalents. Increase in the proportion of debt, both short and long term Policies and financing needs related to new store openings Financial ratios are somewhat contradictory.
Copyright 2013 Pearson Education, Inc. Publishing as Prentice Hall 5-77
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Cash conversion cycle worsened from 2009 to 2012 but improved in 2013 due to an improvement in management of current assets and liabilities. Growth in inventories has been necessary to satisfy the requirements of opening new retail outlets.
Problems in 2012 resulted from the depressed economy and poor ski conditions, which reduced sales growth and credit availability from suppliers. Easing of sales demand coincided with the beginning of major market expansion. Inventories and receivables increased too fast for limited sales growth of a recessionary year. Consequence was negative cash flow from operations in 2012.
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improvement in cash from operations and in managing of inventories and receivables. No major problem with short-term liquidity at present. Timing of future expansion of retail outlets will be of critical importance.
Copyright 2013 Pearson Education, Inc. Publishing as Prentice Hall 5-81
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why debt has increased whether the firm is employing debt successfully how well the firm is covering its fixed charges
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Calculation of the financial leverage index (FLI) provides insight into how effectively financial leverage is being used:
When the FLI is greater than 1, the firm is employing debt successfully. When the FLI is less than 1, the firm is not employing debt successfully.
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financial leverage for the three-year period when borrowing has increased.
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A review of coverage ratios will reveal how well Sage Inc. is covering fixed charges:
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Sage Inc. is generating enough cash to make cash payments. Since Sage Inc. leases the majority of its retail outlets, the fixed charge coverage ratio is more relevant than the times interest earned.
This ratio has decreased as a result of expansion and higher lease and interest payments. Although below industry average, Sage Inc. is covering all fixed charges by more than two times. This ratio should be monitored closely in the future, particularly if Sage Inc. continues to expand.
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Cash flow adequacy ratio indicates the company does not generate enough cash from operations to cover capital expenditures, debt repayments, and cash dividends.
To improve this ratio, Sage Inc. needs to begin reducing accounts receivables and inventories. If expansion continues, cash flow adequacy will likely remain below 1.0.
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Aggressive marketing
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Net profit margin improved in spite of increased interest and tax expenses and a reduction in interest revenue from cash equivalents.
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ROA, ROE, and cash return on assets declined through 2012 but rebounded in 2013.
ROA and ROE indicate Sage Inc. is able to generate profits. Cash return on assets indicates that Sage Inc. is able to generate cash from its investment and management strategies.
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Inventories account for half of total assets. Inventories have been problematic in the past.
Thus far its shareholders have benefited from the use of debt through financial leverage.
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Necessary to monitor cash flow in the future. Occurred in a year of only modest sales and earnings growth.
Sales expanded rapidly in 2013 as the economy recovered and expansion began to pay off. The outlook is for continued economic recovery.
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Return on equity has improved since 2012. Both profit margin and asset turnover are lower in 2013 than in 2009 and 2010. Combination of increased debt and improvement in profitability and asset utilization has produced an improved overall return in 2013.
The firm has added debt to finance capital asset expansion and has used its debt effectively.
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Analysis of any firms financial statements consists of a mixture of interrelated steps and pieces. No one part of analysis should be interpreted in isolation. Last step of analysis is to integrate the separate pieces into a whole, leading to conclusions about the business enterprise. Conclusions will be affected by original objectives of analysis.
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Strengths
Favorable economic and industry outlook; firm well-positioned geographically to benefit from expected economic and industry growth Aggressive marketing and expansion strategies Recent improvement in management of accounts receivable and inventory Successful use of financial leverage and solid coverage of debt service requirements
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Strengths
Effective control of operating costs Substantial sales growth, partially resulting from market expansion and reflective of future performance potential
Increased profitability in 2013 and strong, positive generation of cash flow from operations
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Weaknesses
Highly sensitive to economic fluctuations and weather conditions Negative cash flow from operating activities in 2012 Historical problems with inventory management and some weaknesses in overall asset management efficiency Increased risk associated with debt financing
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Answers to specific questions regarding Sage Inc. are determined by the values placed on each of the strengths and weaknesses.
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foreign operations, sales to major customers, and information for enterprises that have only one reportable segment.
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areas of strengths and weakness within a company, proportionate contribution to revenue and profit by each division, the relationship between capital expenditures and rates of return for operating areas, and segments that should be de-emphasized or eliminated.
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a supplementary section in the notes to the financial statements, part of the basic financial statements, or in a separate schedule that is referenced to and incorporated into the financial statements.
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Percentage contribution to revenue Percentage contribution to operating profit Operating profit margin Capital expenditures Return on investment
An assessment of the relationship between the size of a division and its relative contribution
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It appears the firm has made strategic changes to remedy this challenge in 2013 (according to the MD&A).
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2013 in the sporting gear and equipment segment after a decline in 2012. has improved in 2013 after generating a negative operating profit margin in 2012.
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Increased revenues, operating profit, and operating profit margin Slightly higher operating profit margin in 2013 compared to 2012
Did not result in better revenues or operating profit Decreased capital expenditures in this area in 2013
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This segment should be monitored to see if the increase in expenditures will result in higher returns.
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This segment generates the highest operating profit margin and ROI with the least amount of capital expenditures required.
Footwear does not produce impressive operating profit or ROI for the significant capital expenditures allocated to the segment.
Sporting gear and equipment require the least investment in assets; however ROI is decreasing significantly.
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that engages in business activities from which it may earn revenues and incur expenses whose operating results are regularly reviewed by the companys chief operating decision maker to make decisions about resources allocated to the segment and assess its performance for which discrete financial information is available
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A segment is considered to be
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Copyright 2013 Pearson Education, Inc. Publishing as Prentice Hall 5-138