Welcome to Our Presentation

We are
Group-08
Name of the Members Bipul Sikder Md. Sohel Mia Siful Islam Tapan Chakraborty Nazmul Islam Mohammod Imran Hosain Md. Emon Mia Md. Mokbul Islam Md. Rezaul Karim Md. Jamal Hossain ID# 16-041 16-074 16-072 16-058 16-069 16-023 16-053 16-038 16-010 16-050

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At A Glance of Jamuna Bank

Year of establishment: The Bank started its operation from 3rd June 2001. Nature of the organization: Private Limited Company. Shareholders JBL: Group shareholders. Number of employees: More than 500 employees. Number of branches: At present there are 35 branches in Bangladesh. Products: All types of products & services are provided.

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The Products of JBL

Deposit Products

Electronic Products

Loan Products

Your Partner for Growth

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The services of JBL

On-line banking Internet banking SWIFT

Services

Product & Service Matrix

More ProductsLess Services

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Full Products

Products

Less ProductsMore Services

Full Services

Services To be a leading bank and play a pivotal role in the development of the country

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The offerings of JBL in 4 cells

Full Products
All types of deposits accounts: Current Deposits A/C Savings Deposits A/C Fixed Deposits A/C Special Deposits A/C All types of Loan products: SME Some retail credit products

Full Services
On-line banking: SMS service Mobile banking Tele-banking Internet banking : Operating branch banking over internet

The offerings of JBL in 4 cells

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More product-less service

ATM services Traveler's cheque Cards (VISA, MASTER card) Car loan Marriage loan

Less product-more service

Remittance Education loan Payment of utility bill Opening L/C Pay order Overdraft

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Future outlook towards product & services

Full online banking

Dealing room service for corporate customers and high net worth individuals Introducing more innovative products and service

Opening new branches including Islamic Banking branches

Expansion of business network at home abroad

The goal of JBL defined as "FUTURE TRUST

Creating value for customers & S/H

Customer Focus

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Integrity

Your Partner for Growth

Quality

Respect

Creating value for S/H through customers satisfaction

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Activities creating value for Shareholders
Introducing card network & electronic Banking

THREE THEMES FOR GROWTH

Expanding personalized services

Building strong presence in the market with reputation

Creating value for S/H through customers satisfaction

SWOT Analysis

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Strengths
New products and services offered

E-Banking reaches a stronger position

Offering additional services through ATM Low infection in loan exposure

Weaknesses

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IT and E-Banking status does not match with other bank

Weak fund management

Excessive dependency on term deposits

High cost of fund

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Opportunities

New product innovation Credit card Business

Creation of different types of loans

Threats
Default of credit card

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Increased competition in the market for quality assets

Weak trend in consumer behavior during a downturn economy

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Service Strategy
Manage and operate the bank in the most efficient manner to enhance financial performance and to control cost of fund. Strive for customer satisfaction through quality control and delivery of timely services. Identify customers credits and other banking needs and monitor their perception towards Bank performance in meeting those requirements. Revive and update policies, procedures and practices to enhance the ability to extend better services to customers.

Service Strategy
Train and develop all employees and provide them adequate resources so that customers needs can be responsibly addressed. Promote organizational effectiveness by openly communicating company plans, policies, practices and procedures to all employees in a timely fashion. Cultivate a working environment that fosters positive motivation for improved performance. Diversify portfolio both in the retail and wholesale market. Increase direct contact with customers in order to cultivate a closer relationship between the bank and its customers.

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Marketing Mix Of JBL

Marketing Mix: A planned mix of the controllable elements of a products marketing plan commonly termed as 7Ps: product, price, place, promotion, process, people, physical ambience.

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Products Physical Ambience Price

Process

Marketing Mix
People Promotion

Place

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Providing products & services by JBL
Seven Divisions Of JBL
Foreign Exchange Division

General Banking Division

Cash Division

Credit Division

Loans & Advances Division

Accounts Division

Different transactions of seven divisions attracting the new customers

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Products of JBL
Loan Products
Deposit Products
Products

Electronic Products

The goal of JBL defined as "FUTURE TRUST

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Deposit Product
Transactional A/C
Current deposit A/C Special Saving Short-Notice Bank A/C deposit A/C Resident Foreign Currency Saving Bank A/C

Deposit Product

Fixed Deposit Receipts(FDR)

Deposit Schemes

Lakhpati deposit Abashan deposit Scheme Scheme Millionaire deposit Scheme Education saving Kotipati deposit scheme scheme Car deposit scheme Double growth Travel deposit scheme scheme Triple growth Wage earner scheme scheme Marriage deposit Monthly saving scheme scheme Pension deposit scheme

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Loan Product
Auto Loan Any purpose Loan Personal Loan

Salary Loan Doctors Loan

Education Loan Overseas Job Loan SME Loan

Electronic Products
1. On-line Banking:
SMS Banking Mobile Banking Telephone Banking ATM Services

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2. Internet Banking:
Operating branch banking over internet

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Promotion

Promotion (continued..)

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3)Public relations: To keep public relations Jamuna bank Ltd Use personal information to provide you better customer services and products. Ensure that your personal data will be protected against unauthorized access. Play an important role in protecting against online fraud.

4)Advertising: Jamuna bank Ltd advertise To attract customers to their new service or product. To inform customer about their new branch in closest area.

Price
1)Discounts: Jamuna bank Ltd expanded risked based pricing like-

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Charge higher interest rates that are considered to be higher credit risk and chance of default loans. Charge lower interest rates on loans who have better credit histories.

2)Credit terms:
Apply charges for cash advances,dishonoured cheques and for statement copy. Customer can transfer balance by balance transfer cheques. Customers have to pay bill before interest is accrued.

3)Allowances:
Never take any charges on opening an account. Charge lower interest rate on student loans. Provide clients account information without any charges.

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Place
Who would want to travel 10 miles to get a regular banking service, even if that is priced very competitively and has a super quality? Closer to the customer means higher probability of taking services. Currently Jamuna Bank has 76 branches all over the Bangladesh. So the bank is very conscious about delivering service near to customer.

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Continued
Servicing both in the retail and wholesale market. Using Alternative Delivery Channel: i. ATM ii. SMS & Mobile Banking Services iii. Internet Banking Service Servicing in International Banking. (Trade Finance, Offshore Banking etc.)

Servicing NRB by using NRB Banking.

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Physical Evidence (Physical Environment)

Physical evidence is about where the service is being delivered from. Physical evidence can be used to charge a premium price for a service and establish a positive experience. Customers will make judgments about the organization based on the physical evidence. For example if you walk into a bank you expect a clean and friendly environment, if the bank is smelly or dirty, customers are likely to walk out. This is before they have even received the service.

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Continued

Jamuna Bank manages its physical evidence very carefully. They Have: Well decorated office space. Prayer room for male & female. Necessary furniture & electric equipment. Seating arrangement for customers Car parking facility. Wall paper paint. Deposit & withdrawal counter

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PEOPLE
Recruiting Right people

Experience

Training

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PROCESS

The process mix constitutes the overall procedure involved in using the services offered by the bank. A process should be such that the customer is easily able to understand and easy to follow.

Lets take for example the process for application for a car loan. Now this mainly involves 3 things.
1. 2. 3.

Producing of proper documents Filling up of application form Paying for the initial down payment.

The smaller and simpler the procedure, the better the process, and the customer will be more satisfied.

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PROCESS

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1. Concentration of loan in particular sector.

2.Tendency to increase the number of Fixed Deposit. 3. Decentralized database management system 4.Limited branch network 5. No R&D department

Give loan in different potential sector.

Increase the savings deposit & savings account. Introduce centralized database management system Opening new branch in every developing district. Introducing R&D department

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Problem and Solution(Continued)

6.Giving less power to the branch officers. 7. High cost of fund Increase the power & responsibility of the branch officers. Reducing the cost for finding sources of deposits.

8. No Islamic Banking products & services

9. No specific marketing department.

Provide Islamic Banking products & services.

Establish new marketing department

10. Gap between interest rate sensitive assets Gap management & interest rate sensitive liabilities

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Recommendations
Should reduce their minimum balance to attract more

customers. Should bring out new products keeping in tune and perfect harmony with modern technology. Should offer international credit card. Can open more branches to reach to more customers. Should use printed instruments like cheque, pay orders etc. Should recruit more employees to serve the customers. Should take the initiative to recruit young, energetic, creative and innovative personnel.

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Recommendations (Cont.)
Introduce Halal Credit Card for Islamic Banking. Should increase its investments in sectors like automobiles, real

state, healthcare etc. Should reduce the gap between its interest rate sensitive assets and interest rate sensitive liabilities.