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  • A Project Report On BHARTI AIRTEL

    Enviado por

    Sudarshan Mahajan
    132 visualizações12 páginas
    This document summarizes a market potential report for Bharti Airtel Ltd. in Mumbai. It analyzes data from surveys of current and potential customers to determine the market potential for Airtel's data products and internet services. The report finds that over 70% of customers use 10-20GB of data per month, and that speed and brand name are the main factors considered when purchasing internet access. It suggests that Airtel should offer competitive pricing and focus on after-sales support to capture more of the market share currently held by competitors.

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    TO DETERMINE MARKET POTENTIAL OF DATA PRODUCTS FOR BHARTI AIRTEL LTD (MUMBAI)

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    This document summarizes a market potential report for Bharti Airtel Ltd. in Mumbai. It analyzes data from surveys of current and potential customers to determine the market potential for Airtel's data products and internet services. The report finds that over 70% of customers use 10-20GB of data per month, and that speed and brand name are the main factors considered when purchasing internet access. It suggests that Airtel should offer competitive pricing and focus on after-sales support to capture more of the market share currently held by competitors.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    132 visualizações12 páginas

    A Project Report On BHARTI AIRTEL

    Enviado por

    Sudarshan Mahajan
    This document summarizes a market potential report for Bharti Airtel Ltd. in Mumbai. It analyzes data from surveys of current and potential customers to determine the market potential for Airtel's data products and internet services. The report finds that over 70% of customers use 10-20GB of data per month, and that speed and brand name are the main factors considered when purchasing internet access. It suggests that Airtel should offer competitive pricing and focus on after-sales support to capture more of the market share currently held by competitors.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 12

    A Project Report on

    DETERMINATION OF MARKET POTENTIAL OF DATA PRODUCTS FOR BHARTI AIRTEL LTD .(Mumbai )
    Presented By SUDARSHAN MAHAJAN

    BASIC THEORETICAL CONCEPTS


    Market Potential : Total Market Potential Area Market Potential Determination methods :

    Market build up method Multiple factor index method

    OBJECTIVES
    To find out the market potential of data product.
    To find out potential for Internet Lease line. To find out factors which influence purchase decision. To find out and capture potential customers in the project area .

    RESEARCH METHODOLOGY
    Sample Design Sample Size Sample Frame Research Design Collection of Data Research Approach

    DATA INTERPRETATION &DATA ANALYSIS


    Type of Business
    Business type
    39

    Purpose of using Internet

    28 22 Video Conferencing Surfing and Emailing Downloading 9 Uploading Anyother

    No. of Pcs using Internet


    No. of Pc's
    Series1

    Current Data Service Provider


    Series1

    30 36 31 21 21

    21
    15 13 12

    1_20

    21_30

    31_40

    More than 40

    Airtel

    Tata Docomo

    Reliance

    Hathway

    Other

    Monthly Expenditure on Internet


    Monthly Expenditure
    Less than 1000 2000-4000 4000-8000 more than 8000

    Total Monthly Internet Usage


    Internet Usage

    70 4% 29% 12 16 45% Less than 10Gb 22% 11 - 20 Gb 2

    21 - 30 Gb

    More than 30 Gb

    Bandwidth Using
    Bandwidth Usage
    Less than 1 Mbps 2 - 4 Mbps 1 - 2 Mbps More than 4 Mbps

    Factors consider While Purchasing Internet


    Factors Consider for Purchasing

    Brand Name 34%

    Speed 29%

    14%

    16%
    Value Added Services 15%

    Price 22%

    29% 41%

    Benefits By Current Service Provider


    Silent Features
    29
    43

    Intersted in Airtel Service

    55

    29
    Series1

    No

    Yes

    46

    48

    50

    52

    54

    FINDINGS & SUGGESTIONS


    Major Findings

    The 42.6% of customer uses Internet for surfing and Downloading 70% population uses 1020Gb data per month Speed (29%)& Brand Name (34%) are main factors considered while purchasing internet

    Suggestions Airtel should present the products (basic plans) based on Surfing and downloading Airtel may capture the market by providing services at higher data usage Airtel should invest in branding & provide better speed

    Major Findings Price (26%) & after sales service (33 %) are the main benefits getting by the various competitors

    Suggestions Airtel should penetrate the market by providing competitive price. Airtel should focus on after sales services e.g. 24X7 technician support , free installation & maintenance .

    THANK YOU

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