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Case: Rob Parson at Morgan Stanley Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parson's reviews from the 360-degree performance evaluation process revealed that he was having difficulty adapting to the firm's culture. His manager, Paul , faces the difficult decision of whether to promote Parson to managing director. Paul must also complete Parson's performance evaluation summary and conduct Parson's performance review.
Harvard
(1)Have you ever faced a managerial challenge
similar to the one Paul face? How did you think about it at the time? What did you do any why? What was the outcome and consequence? (2)What is your assessment of the organization development process employed by Morgan Stanley as described in the case? What are its chief strengths and weaknesses? (3) What is your assessment of Rob Parsons performance? Should he be promoted? Case A->Case B -> Case C
compared with 1.2 billion NT in 2004. The case companys EPS drew from 2.82 to 2.01 (28% ) Why?
money, when it makes money. The same, managers never understand why the company cannot make money, when it cannot make money! Who should take the responsibilities for the current situation? You, our managers! We pay well, and you should do more. You have one year to get thing better!
ERP Decisions?
The raw materials need to be controlled! ERP system cannot support an effective
Material Replenishment Management David, the CIO of TIC, has to make a decision: whether TIC needs to have a new ERP system which can provide a better function to control raw materials for production? So what're your thoughts on the ERP decision?
Reducing Total Order Fulfillment Time Reducing Order Processing Time and Cost Reducing Transportation and Logistics Costs Enhancing Customer Service Enhancing the Ability to Penetrate Markets Improving On-time Delivery Performance Increasing Visibility of Corporate Data Integrating Business Process Integrating Information, Material and Cash flow
But
(ends) (means)
Sales Process
Rush Order
Raw Materials
R&D Process
ERP
Manufacture Process
QC
EPS Down
Relevant Projects
After the diagnosis, David came out with Organizational Change (vs. TQM) Process reengineering project! (Process) ERP Project (technology) Promoting blood Project (People)
Process Reengineering
Business process reengineering (BPR) is the analysis
and redesign of workflow within and between enterprises. Start from the future and work backwards BPR is not easy - serious work BPR is not free - financial & cultural BPR often driven by fear and greed Change is a struggle; BPR is a war
known as horizontal organization) refers to a organizational structure with few or no levels of intervening management between staff and managers.
Organization Changing
http://www.wretch.cc/blog/prajina&article_id=12717319
Actions
The HR manger was fired! David becomes the HR manager (David has no
historical burden.) Redesign job function and job description. Clarify the departmental and personal accountability! Seeking for new managing team members!
Profit Center System (Strategic Business Unit) ! A business unit within the overall corporate identity which is distinguishable from other business because it serves a defined external market where management can conduct strategic planning in relation to products and markets.
Sales Process
Rush Order
Raw Materials
R&D Process
ERP
Manufacture Process
QC
EPS Down
R&D Process
ERP
Manufacture Process
QC
EPS Down
competitors! Signals:
Our competitors focus on the high-margin orders! Our competitors are over-loading!
orders must be denied in the presence of limitations on raw materials or production capacity. But, can TIC do it and how to do it?
R&D Process
ERP
Manufacture Process
QC
EPS Down
Structure
Strategy
Technology
Culture
Organization Boundary
Organizational Structure
Marketing Strategy
Order fulfillment
Mgt. Processes
Ind.& Roles
Culture
Organization Boundary
Sales Department
Achieving sales revenue growth targets is particularly
challenging with rising competition and difficult trading conditions. The sales function has never been under so much pressure. TIC has no marketing department! When sales generate quotations to their customers, they still cannot ensure whether TIC provides the most efficient products at the best market price.
Role of Marketing
Organizational Resources Effective match
www.coba.unt.edu/mktg/faculty/blankson/
Customers
Competitors
Configuration Focus on superior customer value Coherence of structure and systems Superior Ability to Understand, Attract, and Keep Valuable Customers
Collaborators
Components
According to Narver and Slater (1990), Market
www.coba.unt.edu/mktg/faculty/blankson/
orientation comprises three components: Customer orientation Competitor orientation and Interfunctional co-ordination.
Sales Process
Rush Order
Raw Materials
R&D Process
ERP
Manufacture Process
QC
EPS Down
(28% ) Quality issue vs. ERPs Problems No Marketing department! Established a reengineering project! Strategic Planning for Market Orientation Organization Transformation
Action Planning
HR Projects BI Projects New ERP (under evaluation!)
Competitor) for Interfunctional co-ordination Product Map TIC decides to focus on high-quality, long-term Customer Ranking (top 20) relationship, standardized New product policies products. Sales need to predict the demand for next 3 months & KPI will evaluate the predictions.
Q&A