Using Social Media For Your Research and Career Development

While we are waiting
Install Firefox http://www.mozilla.com/en-US/firefox/ Create a Twitter account http://twitter.com/
iCeGS
iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs
Using social media for your research and career development

#uoasocial
Presentation to the University of Aberdeen By Tristram Hooley (Head of iCeGS)
Todays programme
0930 Building a network
1100 Enhancing your digital career footprint

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1200 Case study: Mark Reed 1230 Lunch
1315 A model of academic practice

1345 Social citation sharing 1500 Blogging
1600 Final thoughts

1630 End
Disclosure/Disclaimer
Im going to ask you to do a number of things in public as part of this session.
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You will be posting some things to the web.

I wont make you do anything embarrassing. You dont have to do anything that you dont feel comfortable with. You can take down things that you dont feel happy with after the session.
Todays programme

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1600 Final thoughts

1630 End
Research is social and iterative

If I have seen farther than others, it is because I stood on the shoulders of giants. Isaac Newton
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Issac Newton seeing farther than others, because he is standing on shoulders of giants. Edmund Halley yes but you also stood side by side with some of us. Richard Bentley and we corresponded about your work when I lectured on Newtonian physics.
Social media?
Social media?
What is the impact/potential impact of online social media on research?
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Twitter: a tool for being social

Create a Twitter account http://twitter.com/ Post #uoasocial Follow @ reply Search
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Using Twitter at conferences

Highlight interesting points Amplify the conference Connect with people at the conference Participate Democratise
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Try it while I talk

How do networks work?
Lessons from network theory

You dont need to know everyone. Knowing who the connectors are is important Be aware of what networks you are in and what ones you are not in Being part of a network takes time and energy you cant be part of everything.
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Reciprocity
a state or relationship in which there is mutual action, influence, giving and taking, correspondence, etc., between two parties or things OED
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Zella King on networks
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http://www.youtube.com/watch?v=mj24B8actUs&fea ture=player_embedded
Why do researchers use social media?

I think social media made me a better researcher because I find stuff out a lot quicker. I now have a network of individuals I respect and am confident in their work. The network discovers and filters and discusses. I have connected my research to the real world in a way that would not have been so easy before and maybe not possible. For curriculum development and teaching this has connected with real issues that interest and engage students and has helped them become student researchers in their own right with a broader and more critical take on issues. Terry Wassall (Principal Teaching Fellow, Sociology)
Todays programme

iCeGS

1600 Final thoughts

1630 End
Yourself
This is the start of your online brand
What tools/sites do you use to help manage this?
Who are you connected to?
Dear Lisa Rudgers
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http://www.dearlisarudgers.com/
Building your personal brand

Good advice but is Me 2.0 what you want?
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http://www.youtube.com/watch?v=06Dr5IBvlo
What is career success?

Objective Salary Status Progression Subjective Job satisfaction Happiness
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What determines career success

Objective Who you are (demographics) Talent Motivation Self-esteem Social capital Subjective Your employment context Who you are (psychology) Social capital
Note the literature on career success is more complex than this, but the importance of social capital is well established. See http://www.citeulike.org/use r/pigironjoe/tag/career_suc cess for more on career success
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In summary
Reputation you must be known.
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Relationships you must know other people and build relationships with them. The online environment provides opportunities to do this in ways that can level the playing field.
Todays programme

iCeGS

1600 Final thoughts

1630 End
Todays programme

iCeGS

1600 Final thoughts

1630 End
Todays programme

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1600 Final thoughts

1630 End
Social media: A guide for researchers
How do I use social media?

Identification: Twitter & CiteULike Creation: Questioning on Twitter, trying ideas on the blog, recruiting research participants Quality assurance: Getting feedback on the blog, looking at hit rates and citation rates Dissemination: Publishing on the blog, feeding to Twitter, LinkedIn, Facebook and CiteULike. Collaboration: Using Google docs, Dropbox, the blog, Twitter and CiteULike.
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Todays programme

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1600 Final thoughts

1630 End
Think of a book that has influenced your work
http://www.citeulike.org/
Social citation/bookmarking tools

Diigo www.diigo.com LibraryThing www.librarything.com CiteUlike www.citeulike.org Zotero www.zotero.org Mendeley www.mendeley.com
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Using CiteULike
Using Firefox Create an account at www.citeulike.org Add the CiteULike button to your browser Do a search Look at the Posting history Watch someone Explore their tags Connect Search on Google Scholar or alternative database and import a reference
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Todays programme

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1600 Final thoughts

1630 End
Ideas are made of writing

We write our ideas into being. They only come to life and reveal their glory and their weakness. Rewriting is the essence of good writing. Feedback can motivate and direct our rewriting.
What is a blog?
Short for Web log, blogs are websites composed of serial short or medium-length entries. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguished them from other static websites. Blogs may be maintained by an individual or collaborating group.*
* Cann, A., Dimitriou, K., & Hooley, T. (2011). Social Media: A Guide for Researchers . London: Research Information Network. URL http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
What is a blog: key ideas

A website with Changing front moment Content displayed in reverse chronological order Opportunities for comments and interactions Usually maintained by an individual or small group.
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Social presence
A blog is the centre of a network
A blog is a communication tool
How
Some blogging tools Posterous https://posterous.com/ Blogger http://www.blogger.com Wordpress http://wordpress.org/
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The technical bit is easy. E.g. with Posterous you create posts by sending an email.
Examples of researchers blogs

There is a useful list on the Vitae Digital Researcher blog http://www.vitae.ac.uk/researchers/315451332021/Some-examples-of-researchersblogs.html Do a search using Googles blog search option.
iCeGS
http://sethgitter.blogspot.com/
Writing a blog
Decide what kind of blog you are writing Remember the perfect is the enemy of the good Social presence is important make it sound like a person is talking Write for participation. Encourage others to comment using questions and posts designed to provoke a reaction. Use materials/content that you generate for other purposes. e.g. post presentations. Dont be afraid to include short posts and links.
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Getting people to read your blog

Keep writing. There are lots of blogs with only one post. Tell people what you are doing. Link it to other social media (twitter, facebook etc) Create some posts based on current events, celebrities etc Look at what posts are most popular and write more like that.
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Most importantly why?

Creates a repository of your work/advice/stuff for you and your students/peers. Makes your resources available to other academics and builds your reputation. Extends your reach beyond those people you can physically see/meet. A vehicle for dissemination of your ideas? A tool for engaging students It is creative and fun.
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Blogs: A tool for reflective practice?

Do something Respond and re-articulate
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Think about it
Think some more Feedback from others
Write about it
My blog
http://adventuresincareerdevelopment.posterous.com
Todays programme

iCeGS

1600 Final thoughts

1630 End
My contact details
t.hooley@derby.ac.uk @pigironjoe http://adventuresincareerdevelopment.com Just Google me
iCeGS

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While we are waiting

Install Firefox http://www.mozilla.com/en-US/firefox/ Create a Twitter account http://twitter.com/

iCeGS: Creative Solutions for the Careers Sector www.derby.ac.uk/icegs