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INTERNATIONAL MARKETING

PACKAGING

INTRODUCTION
Packaging

is a process of covering, wrapping of goods into a package. Packaging involves desinging & producing the wrapper for a product.

Packaging

is next to grading and branding

is essential for Offering goods in safe, and secured position to consumer

Packaging

TYPES OF PACKAGING
CONSUMER PACKAGING INDUSTRIAL PACKAGING

-Designed for consumer

convenience & appeal, marketing consideration & display

- industrial packaging is focuses on the handling convenience & protection during transportation

The main emphaises Is on marketing

- the main emphaises is on logistics

FUNCTIONS OF PACKAGING
PRIMARY FUNCTION
Presentation

convenience

Protection

Economy

Preservatio n

Primary functions..
PRESENTATION:

presentation of product should be attractive & eye catching

 PROTECTION

- protection increases life cycle of a product

PRESERVATION

- It preserves original colours, Quality, favour etc

ECONOMY -

Packaging of a prodcut should be economy

CONVENIENCE

- packaging should be light to handle

SECONDARY FUNCTION
Containme nt

Handling

Identifica tion

Labeling

Suitabilit y

Secondary function

Containment: - premeasured , preweight and then placed in box

Identification : - packaging helps to indentify the products easily

Labeling : -it helps to promote the sale of goods

Handling:

- when package is light in weight it facilitate easy handling of cargo

Suitability:

- packaging should be match with the product

Factors for package design in international market

Physical

characteristics Language, colour and size Economy Container Convenience

Indian institute of packaging

The

Indian institute of packaging was setup in Mumbai on 14th may 1966 institute of packaging is a registered body under the societies registration Act

Indian

Laboratories

are in Delhi , Chennai &

Kolkata

Grapes

Role of IIP in export packaging

Mangoes

Mangoes

Vegetables

Handicrafts

Handicrafts

LABELING AND MARKING

The label is printed matters that appears on the package

Marking means putting some identification mark on the package during transportation and wharehousing

Types of labels
Brand label
Grade label Informative label

Some other international labeling symbols in use are as follows

s
clamp
keep away from water

Do not clamp

Do not use hand hook

Keep away from sunlight

This way up

Problems in product packaging

Over weight Breakage

Pilferage

Moisture and temperatur e